3 digital marketing strategies you should not ignore.


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A few tip on digital marketing strategies - Presentation by Grape5

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3 digital marketing strategies you should not ignore.

  1. 1. 3 Digital Marketing Strategies You Should Not Ignore
  2. 2.  In the digital marketing world it could be buying Google Adwords and commencing a digital marketing campaign that uses key words and phrases that people would use to find your product or service when searching online.  It could also be Facebook ads targeting your city and target demographic.  At the end of the day it can cost a lot of money to mount a major marketing campaign.  You have to get smart and savvy and find cheap or zero cost alternatives. Introduction
  3. 3. So How Do You Get Free Traffic  So you have to be clever and work out ways to get free traffic that you can convert to leads and sales.  The three digital marketing strategies that can pay off and drive free traffic include: I. Social. II. Search. III. “Unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.
  4. 4. 1 Search is Changing There are two ways people find your blog or website when searching online:  By clicking on the paid Google Adwords that are placed on the side or the top of the search results page.  By clicking on “Organic Search Results”. These are earned through optimizing your website and blog for search engines. • The search game is changing with Google now putting major emphasis on content and social signals such as Retweets, likes, shares and the Google Plus one platform’s +1′s. • It is no longer about gaming the system but adding real value to the web through regular publishing of content that people love to share, link to and embed.
  5. 5. 2 Content is the New SEO • Google’s updates have made content marketing the hottest trend. • Create, publish and promote great content and Google will start to love you. The content can be : • Google does not like duplicate content, It needs to be unique. • Content with a good headline or a captivating image will be shared much more on Twitter or Facebook than a bland bit of poorly written text.  YouTube video.  Blog post.  Slideshare presentation.  Any type of multi-media content.
  6. 6. 3 Social is the Turbo Changer for Content  Social networks (Facebook, Twitter and LinkedIn). • Google has created Google+ to measure these social signals of sharing and is embedding and weaving social into search results. • Content that is shared on social channels is your new SEO. provide the platforms to turbo charge your content. Social media (YouTube, Slideshare and Pinterest).
  7. 7.  The days of single channel marketing are over.  Combining and integrating social, search and content into your digital marketing strategy are now vital to move from visible to visible on a crowded and competitive web. SOCIAL SEARCH CONTENT VISIBILITY
  8. 8. CONNECT WITH US Pinterest Facebook TwitterYouTube LinkedIn Bangalore office #576, 30th Main Road, Banashankari 3rd Stage, Bangalore-560070 Navi Mumbai Gangasagar, Plot no.E-47, Near MSEB, Sector-12, Kharghar, Navi Mumbai-410210 ……………………………….............