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Anıl Sural - Business Plan for Bank


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Anıl Sural - Business Plan for Bank

  1. 1. Iuvenes Bank (IB) Business Plan ’’Change for young people’’ We provide YOUth banking 11 December 2012
  2. 2. The Content of a Business PlanExecutive SummaryPart 1: General Company DescriptionPart 2: Products and ServicesPart 3: Marketing PlanPart 4: Management and Organization 11 December 2012
  3. 3. Executive Summary  Iuvenes Bank (IB) is the leading commercial bank in Istanbul and aim young people  undergraduate, graduate, Master or PhD students 18 until 26 credit card for young people it will be with discount, low interest, delay of payment and no charge for credit card usage fee  education loan for students 11 December 2012
  4. 4.  employee in two parts:one group who graduated school and the other they arealready student but they can come 2 days per week 11 December 2012
  5. 5. Part I: General Bank DescriptionOur mission is providing products and services according tothe needs and expectations of young. Our vision is Iuvenes Bank (IB) with the awareness of being astrong brand, customers and creating shareholder value,profitable, efficient, social responsibility and young customer-oriented products and services.We want to provide ‘’ Younker Card ’’ 11 December 2012
  6. 6. Shareholders are 3 people :Anıl Sural who graduated from Okan University in 2013. Business Administrationmajor with high honor degree and International Relations double major. And then hegot Master degree from Boğaziçi University Finance Engineering. Mr. Sural hasworked Yapıkredi Marketing Vice President and he was CEO of Denizbank in 2023.Aslı Bozkurt who graduated from Okan University in 2013. She graduated BusinessAdministration with honor degree. And she got her master degree from IstanbulUniversity MBA. Mrs. Bozkurt has worked Finansbank Finance Vice President.Suat Teker who has academic and professional experience. He graduated fromİstanbul Technical University, Management Engineering in 1986. He has been US.Professor Suat Teker has 2 master degrees one is University of Toledo from Account in1989 and second is Economy University of New Orleans in 1992. And He has PhDDegree from University of New Orleans Finance in 1994. 11 December 2012
  7. 7. Part II: Products and ServicesIuvenes Bank (IB) have two fundamental products.One is credit card… ‘’ Younker Card ’’ It is special credit card for young people. Our bank wills agreements with fast food restaurants, textile and accessories companies, cinema etc. So they can have campaign and discount. Every week our discount ratio and firms might change. If you use Akbil it is Smart Ticker or HGS Quick Switch System, it will be our ‘’Younker Card’’ too. You can deferral your payment every 3 months. 11 December 2012
  8. 8. Second is education loan… If you cannot get any scholarship from private university we provide with low interest for you. And our funds for who want to go abroad for study Iuvenes Bank (IB) give for low interest but we have one reason when you come back from abroad you should work our bank. If you studied 2 years you should work our bank 4 years. We will pay your salary and it is good your career path. 11 December 2012
  9. 9.  We will start with 10 branches in İstanbul. These will be Beşiktaş , Kadıköy,Taksim, Bakırköy, Boğaziçi University, İstanbul University, Okan University,İstanbul Technical University, Marmara University, Koç University.3 branches are in Ankara : Kızılay, Bilkent University and Ankara University…2 will be in İzmir : Konak and Ege University…And last branches will be Eskişehir at Anadolu University.  So we are going to open with 16 branches in Turkey. Every branch will do lottery every month and we will give I-phone 5 lucky young. 11 December 2012
  10. 10.  We will establish strong IT department becauseinternet banking will be main purpose. We do not open sp many branches because youngpeople can use internet easily and when they use and doit their staff there we do not pay branch rent, bills andemployee salary. When the use internet they cantransfer their money to other account with our bank itwill be free. internet bankingYounker Credit CardYounker Education Loanslow ratio for Treasury Bills, Common Stocks etc 11 December 2012
  11. 11.  Pricing strategy other bank cannotorientating our priceExpertise will be in few years but reputation will be highfor students. Location will be highest young people areaand some of the university’s campus. So it is directcustomer.We shall not open so many branches we would like to dowith internet banking. Advertising strategy will be cheap.Because they will record their video and it will enlargevia social media. 11 December 2012
  12. 12. Part IV: Management and Organization 11 December 2012
  13. 13. Youth Banking 11 December
  14. 14. Human Resources strategy: Iuvenes Bank (IB) approach to human resources is the basis of the principle ofinvesting in people. Developments in the awareness that all young and creative mindsbehind the human resources Iuvenes Bank continuously recruit, train and developemployees demonstrate their ability to provide environments, provide opportunities, andrewarding to see the success of the entire system is the basic building blocks. We would like to work with 2 kinds of people.First type is they have an experience and management ability. And second type is parttime workers university student they can work 2 or 3 days per week…  We will hire Business, Economy, International Relations, Public Relations, Management, Computer and Industrial Engineering students.  First year we will hire 120 employee and our project first year 40, second year 60, third year 80 and fifth year 100 workers we will hire. 11 December 2012
  15. 15.  Our responsibility is young people… Iuvenes Bank (IB) would like to provide cheap banking for them maximum profit for usand our social responsibility provide job for university or master students and graduated.Because recently years there are so many new graduated and qualification but they cannotfind job.Our aim experience and teach some management and banking ability…On the other hand we believe our bank and we will cooperate with Republic of Turkey,Central Bank, Capital Markets Board. For our students we will do agreements with othercompanies it is good they can increase their sales and our young friend can benefits from it. 11 December 2012
  16. 16. by Aslı Bozkurt & Anıl Sural 11 December