The Tractors available in developed countries have advanced
features and accessories that is not found in Indian tractors.
.Tractor industry has made a steady and satisfactory progress
even in drought areas.
Two factors have contributed to the steady progress:
(1). Government laid stress on the mechanization of agriculture
with a view to boost food grain production. Therefore
agriculture sector started receiving financial assistance.
(2). Agronomists believe that there is need for more tilling due to
depletion of moisture and repeated cultivation of land .It is
precisely for this reason that the demand for tractors was well
maintained even during a draught period.
Top Agriculture Tractor Manufacture In The World 2013
Deere & Co.
Current manufacture of tractor in India…..
Mahindra & Mahindra.
L&T - John Deere.
Mahindra Gujarat Tractor Limited.
Escorts (Escort, Powertrac and Farmtrac).
Sonalika (International Tractors Ltd.)
Punjab Tractors Ltd (Swaraj Tractors).
Same Deutz-Fahr Ltd.
Balwan Tractors, force motors ltd.
Captain Tractors Pvt. Ltd.
Crossword Agro Industries.
MARS Farm Equipments Ltd.
Leading Company In Tractor
Market Of India 2013
Fiat New Holland
HISTORY OF SONALIKA
FOUNDER – Mr. L.D.Mittal
Sonalika Group -
Sonalika group is one
of the top automobile and agriculture machinery
manufacturers in India. Apart from tractors its product
line includes multi utility vehicles, three
wheelers, engines and various farm equipments and
implements. Established in 1969, Sonalika group since
the inception has tried to understand customer need to
be facilitating them with its value for money products.
The Company has a state of art manufacturing
facilities, spread in acres, located in the free shrubs of
Punjab and Himachal Pradesh
ETHO STATEMENT OR LOGO
Red symbolizes the strength, power, determination, and desire of company.
Yellow surrounding the Sonalika produces a warming effect, arouses
cheerfulness, stimulates mental activity, and generates the same
Green Leaf in the center symbolizes
growth, harmony, freshness, and fertility. Black
underlining the logo associates with
power, elegance, and formality.
Orange surroundings the complete logo represents
enthusiasm, fascination, happiness, creativity, encourag
ement, and stimulation. All this permutation of persona
represents the Sonalika group as an asset in the
DETAILS OF TOP EXECUTIVES
1. Chairman- Mr. L.D. Mittal
2. vice Chairman- Mr. A.S. Mittal
3. Managing Director- Mr. Deepak Mittal
4. Finance Head- Mr.Rajnesh Jain
5. Production Head- Mr. Ashok Kapoor
6. Marketing Head- Mr.L.R.Yadav (CEO)
7. R&D Head- Mr. Ashwani Malik
The total turnover of the group stands for
3200crore INR. An average growth of 30% makes
it one of the fastest growing corporate in India. It
is also one of the few debt free companies.
SONALIKA GROUP UNITS
Sonalika group divided into four companies’ .Sonalika
group units is as follow:
1.Company has produced smoke free diesel engine
2.Company has increased its production of diesel engines
up to 60 engines per day
3.Computerized tractor plant
4.International Tractor Limited has a network of network of
more than 1000 dealers
5.First Indian tractor engine750III conforming to Euro II
6.Pride of country awarded to Sh L.D MIttal, Chariman.
7.Gold medal awarded to Sh. A.S Mittal, Vice Chairman
8.Udyog Bhushan awarded to Sh. Deepak Mittal
ORGANISATION CHART FOLLOWED BY
Chief Operating Officer
Joint Chief Operating Officer
HOD of Every Dept.
CERTIFICATIONS ISO – 9001
ITL has got ISO-9001 quality system certified by
International Certification Ltd. It is for use when
conformance to specified requirements is to be
assured by supplier during several stages which
design, development, production, installation &
Research & Methodology
Brief of R & D :
(1)ITL R & D center is recognized by government of INDIA .
(2) ITL R&D is a complete dep’t in itself starting from designing upto
.Highly qualified team of engineers for designing of
transmission & vehicle areas
.Vendor development is capable for the development of
new projects components of R&D through vendors &
.High configuration workstations are used for design activities
Teamcenter is used for PLM concepts .
I-Deas, Solid-Edge & AutoCad is used for 3D & 2D design
Two transmission test rigs.
1.To study the customer awareness regarding sonalika
2.To study the different parameters influence the customers in
purchasing of the tractor.
3.To study major market leader among various market payers.
4.To study the satisfaction level of the customers with their
SWOT Analysis:STRENGTH:Human Resource
Research & Development
Physical Resources:- SAP, own IT dept.
Availability of finance
WEAKNESS:Import of tractor implements
Unsuccessful Rhino car
Lack of advertisement regarding their products
OPPORTUNITIES:Unexplored Markets for Exports :-Mexican & Brazilian
Mahindra & Mahindra
Sonalika has various advantages over its competitors
such as low initial cost, low fuel consumption, high
speed, low maintenance cost, & easy availability.
As tractor is meant for pulling load, sonalika has all
these qualities to pull maximum load due to high
People prefer farmtrac / ford tractors as per our
research study and people like engine performance as
the main consideration of purchasing tractors.
1.Besides these points we would like to suggest few more things:
2.More & more emphasis on R & D must be given
3.Spare parts must be easily available for different models of
4.Become a cost leader in field of tractors
5.Provide better after sale service to develop better relation with