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  • print ad

    1. 1. Shoot Intellicam “technology begins here” Anil Kumar ISMC PG07-01
    2. 2. Product features <ul><li>10 mega pixels. </li></ul><ul><li>Carl-Zeiss Lens. </li></ul><ul><li>Digital Zoom- 8x. </li></ul><ul><li>4GB internal memory. </li></ul><ul><li>2.7&quot; touchscreen display. </li></ul><ul><li>Power – Li-ion battery pack. </li></ul><ul><li>-- AC adapter. </li></ul><ul><li>Weight– 130 gms. </li></ul>SH T
    3. 3. Campaign Objective <ul><li>To sell 1 Lac pieces in first year of launch. </li></ul><ul><li>To create awareness among target audience. </li></ul>
    4. 4. USP of the product <ul><li>“shutter speed is so high that it can capture even micro second movements” </li></ul>SH T
    5. 5. USP (Positioning Statement) <ul><li> </li></ul><ul><li>“capture images of whatever you want” </li></ul>SH T
    6. 6. INTELLICAM SH T
    7. 7. Target Audience <ul><li>Younger demographic, typically teens and young adults who will pay the high price for a tech gadget that's considered a fashion accessory. </li></ul><ul><li>Reasons </li></ul><ul><li>-disposal income </li></ul><ul><li>-style statement </li></ul><ul><li>-adaptable for youngsters </li></ul>
    8. 8. Appeal <ul><li>Emotional - Humor </li></ul>
    9. 9. <ul><li>Print ad layout </li></ul>
    10. 10. Head line <ul><li>“Device which you are looking for” </li></ul>
    11. 11. Sub Headline <ul><li>“to capture any moment you just need to carry this camera with you” </li></ul>
    12. 12. Body copy
    13. 13. Technical Highlights
    14. 14. Logo and Punch line <ul><li>“ Technology begins here” </li></ul>
    15. 15. Visual Display
    16. 16. Intellicam Shoot

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