Web analytics and Change Management

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The change management required to execute a successful web analytics strategy has caught many companies unprepared. The reason for this is that changes need to be executed in terms of decision making, company culture and employee empowerment. The presentation provide s insights into the key dimension of change management in regard to web analytics and a data-driven culture. It goes through the main characteristics of a data-driven company.

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Web analytics and Change Management

  1. 1. Creating a Data-Driven Culture through Change Management Antoaneta Nikolaeva
  2. 2. Web Analytics + Change Management= ? THAT WHICH GOT US WHERE WE ARE IS NOT VERY LIKELY TO GET US WHERE WE WANT TO GO!
  3. 3. People support improvement, - it ’s CHANGE they don’t like !
  4. 4. A vision for change
  5. 5. The web analytics manager & team <ul><li>Web analytics manager </li></ul><ul><li>= Change agent </li></ul><ul><ul><li>A teacher </li></ul></ul><ul><ul><li>A politician </li></ul></ul><ul><ul><li>A passionate leader </li></ul></ul>Change can be successful only if there are people responsible for it!
  6. 6. Communicating the change <ul><li>Change can be powerful only </li></ul><ul><li>if employees support it </li></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Involvement </li></ul></ul>
  7. 7. The web analytics solution <ul><li>A web analytics solution that supports: </li></ul><ul><ul><li>the needs of the organization </li></ul></ul><ul><ul><li>the information requirements </li></ul></ul>
  8. 8. Top management support <ul><li>Top management support and </li></ul><ul><li>understanding is a main </li></ul><ul><li>characteristic of a successful </li></ul><ul><li>analytical competitor </li></ul>
  9. 9. Organizational culture
  10. 10. Continuous improvement <ul><ul><li>Dedicating time to change </li></ul></ul><ul><ul><li>Making incremental improvements </li></ul></ul><ul><ul><li>Celebrating short term wins </li></ul></ul>
  11. 11. <ul><li> Thank you! </li></ul><ul><li>Antoaneta Nikolaeva </li></ul><ul><li>@AntoanetaN </li></ul><ul><li>www.linkedin.com/in/anikolaeva </li></ul>

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