Book Your Seat Today!
Presenting a full-day, hands-on workshop: Internal Communications 401 – Brand Building, Inside Out on October 11, 2014 at Bangalore. This is the 4th in the series of workshops which started in 2011.
Keen to win the war on talent through employee advocates? Committed to growing your internal brand and taking employees along the journey? Interested to know how to improve your internal brand quotient? Want to convince your senior leaders on the benefits of internal branding?
Attend this interactive workshop to improve your internal standing and champion programs which will enhance your organization’s branding from the inside out!
Employee engagement studies conducted globally show a bleak picture. More than a third of employees are disengaged and worse, disinterested. They also have very little knowledge of their own organization’s products or services. This can hurt the brand not just on the outside, when they interact with customers and stakeholders but also on the inside – where it matters most. Employees are the ‘brand’ and are instrumental in building the culture within. Unfortunately, they are often ignored and not involved in the process of culture building. While a lot of importance is given to employer branding very little is done to improve employee branding and to harness employee activism. There are opportunities aplenty for internal communicators to correct this trend – to align employees to the organization’s purpose, engage them in meaningful ways, have an open and direct dialogue and build a vibrant community.
With interactive exercises, case studies and best practices participants will learn to tap the power of their staff, build a strong internal brand and get smarter with internal communications.