5 Ways Internal Communications
Can Help Bring A Vision To Life
Aniisu K Verghese
www.intraskope.com
www.intraskope.wordpre...
Articulating the vision
• Help employees understand the rationale, reasons
and principles of a new vision
• Leaders can sh...
Landing the vision
• Help employees see the big picture
• Explain the ‘ways of working’ and the ‘what’s it in
for us and y...
Helping employees observe progress
• Create a simple template for employees to share
stories in line with the vision and p...
Guiding leaders through the journey
• Guide leaders through the various phases –
articulate (explain the course), appeal (...
Knowing when we have succeeded
• Define measures of success (more business
coming in, more work that stakeholders share,
b...
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5 Ways Internal Communications Can Help Bring A Vision To Life

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How can we get employees to align with a vision of an organization? How can internal communications help?
Look up this ppt for 5 key tips to get your vision off the ground.
Also read up more on my blog www.intraskope.wordpress.com

Published in: Leadership & Management
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5 Ways Internal Communications Can Help Bring A Vision To Life

  1. 1. 5 Ways Internal Communications Can Help Bring A Vision To Life Aniisu K Verghese www.intraskope.com www.intraskope.wordpress.com 1
  2. 2. Articulating the vision • Help employees understand the rationale, reasons and principles of a new vision • Leaders can share their perspectives by beginning their conversations with statements like ‘To me, this vision means…’ or ‘I will make this vision a reality in my team by….’. • Tailor the message to suit workforces from different generations and how they prefer receiving communication
  3. 3. Landing the vision • Help employees see the big picture • Explain the ‘ways of working’ and the ‘what’s it in for us and you’ perspectives • Give examples of work that the organization currently does which relates to the vision. • Break down the vision into easy and digestible parts Give employees an ‘elevator’ pitch. A • Ask them to specify how they will live the vision using statements like ‘In my daily work I need to do the following to live the vision’ or ‘Things I expect others to do to make it come together’.
  4. 4. Helping employees observe progress • Create a simple template for employees to share stories in line with the vision and plans. • Have leaders recognize great examples of work accomplished aligned to the vision. Use statements like ‘I know we are making progress on the vision when I see the following….’ . • Have leaders share progress based on what they hear from customers and stakeholders - include testimonials and commitment to grow as a business.
  5. 5. Guiding leaders through the journey • Guide leaders through the various phases – articulate (explain the course), appeal (invite everyone to pull along) and accelerate (align to move ahead). • Provide templates for storytelling and material they can use to reinforce and reaffirm the organization’s support for landing the vision. • Leaders also need to allow their teams to take risks and fail and being courageous to talk through the learning.
  6. 6. Knowing when we have succeeded • Define measures of success (more business coming in, more work that stakeholders share, better engagement inside the organization, improved collaboration among others.) • Gauge how many employees understand the vision after giving them a fair bit of time to internalize the messages. • Use statements like ‘I know how this vision relates to my work’ and ‘I feel I am supported to live the vision’ to understand employees’ commitment to the future of the organization and their teams. • Direct staff to keep an eye on such parameters will help everyone stay connected and disciplined

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