Google Hummingbird | changes & tips

508 views

Published on

Google Hummingbird is live. Find out what has changed in Google, how it will affect the websites and users

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
508
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Google Hummingbird | changes & tips

  1. 1. Hummingbird Andreas Niessen Rodriguez
  2. 2. "You should not be spending your time searching, you should be spending your time living" Amit Singhal - Google’s VP
  3. 3. Biggest changes in Google ● ● ● ● ● ● ● ● 2010: Caffeine 2011: Panda 2011: Schema.org 2011: Beginning of (not provided) 2012: Search + Your World 2012: Penguin 2012: Knowledge graph 2013: Hummingbird
  4. 4. 90% of the search queries affected
  5. 5. Reasons ● ● ● ● Search queries are more complex Search queries are longer Boolean operators (see ppt) KW based systems Google wants to answer the search queries being more accurate
  6. 6. Not provided will reach 100% ● ● ● ● HTTPS Browsers (firefox 1 year ago) Google wants to take care of users At what price? ○ PPC ○ AdWords All that glitters is not gold...
  7. 7. ¿end of KW matching? Google wants to understand the searches and be more intelligent
  8. 8. - exact KW + user engagement We need answers for specific and complex queries
  9. 9. Google acts like an human ● Even more intelligent ● Semantic: related words, synonyms… ● Results not only for exact match ■ Theme related terms ■ Expand KWs -> analytics | google suggest ■ Diversify content ● Longtail is becoming more important ■ Content answering specific needs Provide good information and become relevant in your niche
  10. 10. Conversational queries ● Voice search on Google ● Smartphone / tablet users ● Will change the way of doing queries? ○ Content answering specific questions Google can’t rely only on KW matching USERS INTENT!! Pages are ENTITIES - NOT KW representative
  11. 11. …? best the h is hic W Where ca n I found …? How to…?
  12. 12. Conversational phrases ● What kind of searches type the people in our business niche? ● Classify them ■ Informational: best coupons website ■ Navigational: cupon.es amazon ■ Transactional: how to use an discount coupon on Amazon Try to answer that kind of questions on every landing page. Think as an user.
  13. 13. Become an authority on your niche ● Google wants to know WHO is behind the content ● Trust and authority ● Author Rank ○ Google+ ■ Snippets ■ Better ranking

×