Content Performance

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Explicación de las métricas básicas: visita, tasa de rebote, % salida.

Visión general de landing pages y páginas para analizar posibles problemas y encontrar soluciones.

Distintas técnicas para disminuir la tasa de rebote y utilización del documento de GDocs para corregir los errores que muestra WMT.

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Content Performance

  1. 1. Monthly reports, basic metrics, objectives and WMTCONTENT OPTIMIZATION
  2. 2. Basic metrics Visits:  Total number of visitors to your website for the requested time period. Bounce rate:  The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Exit rate:  The percentage of site exits that occurred out of the total page views.
  3. 3. Basic metrics
  4. 4. Basic metrics
  5. 5. Objectives for a Content blog  Increase the page views  Increase the average time on site  Reduce the rebound rate  Increase loyal visits  Get new visitors
  6. 6. Tips to reduce rebound rate Splitt long post:  <!-nextpage->  Add on long post  Before “star content”  Reduce rebound rate  Increase pageviews  Be careful using this tag. Users might get pissed of  NY Times, Forbes, Wall Street Journal...
  7. 7. Tips to reduce rebound rate Interlinking:  Links to similar content  Reduce the generic anchors  Don’t focus on category and tags  Be more natural  Great on website with a lot of content  Helps SEO too
  8. 8. Tips to reduce rebound rate Interlinking is easy on Wordpress:
  9. 9. Tips to reduce rebound rate Make new content:  Publish related post similar to “star content”  Example: more “maquiagem” vídeos  Interlink them  Or use tags  Tempt visitors to stay on the page  Create hype and intrigue with links  Ex: ¿Quieres ver más vídeos sobre maquillaje?  (link to tag or specific post)
  10. 10. Errors PH Brasil Google docs:  Every PH has acces to this file  Check once a week  Fix 404 errors  Open tickets to ITs  Check the links before publishing  Bad links are negative for the site’s performance  Eeasy to check them with “Preview Post”
  11. 11.  Every one can edit this file  Put the date when you fixed it  Check that the problem is solved  ¿Any troubles?  Post a message on the comments row
  12. 12.  ¿Questions?  Andreas.niessen@mt-performance.net

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