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The customer growth matrix

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The Customer Growth Matrix http://www.drawpack.com your visual business knowledge business diagram, management model, profit model, business graphic, powerpoint templates, business slide, download, free, business presentation, business design, business template Existing New Existing New Customer extension Customer acquisition Customer loyalty Customer diversification PRODUCTS AND/OR SERVICES CUSTOMERS

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The customer growth matrix

  • 1. The Customer Growth Matrix http://www.drawpack.com your visual business knowledge business diagram, management model, profit model, business graphic, powerpoint templates, business slide, download, free, business presentation, business design, business template Existing New Existing New Customer extension Customer acquisition Customer loyalty Customer diversification PRODUCTS AND/OR SERVICES CUSTOMERS

Editor's Notes

  1. Source: The Customer Centred Strategy, Jenkins, 1997