Positioning  Diagrams... 103 Slides Price 49 $ Powered by  www.drawpack.com . All rights reserved. <ul><li>Positioning Dia...
 
 
 
 
 
 
 
 
 
Internal External Low High B C D A
Internal External Low High A B D C
Internal External Low High A B D C
Internal External Low High C D A B
Low High Low High
10X 4X  2X1.5X 1X .5X .2X .1X 18% 16% 14% 12% 10% 8% 6% 4% 2%
High Low High Low A B C E D F G
7 3 2 1 4 6 0.1 x 1 x 10 x 8 2% 8% 6% 4% 12% 10% 20% 18% 16% 14% 22% 5
 
 
 
 
Very low Moderate Very high Very low Moderate Very high
High Moderate Low Low Moderate High
Low High Medium Strong Average Weak
Medium Weak Strong Medium High 2.33 3.67 5.00 1.00 Low
Strong Average High Low Weak Medium
High Moderate Low
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
High Low Low High
High Low Low High
High Low
High Low
High Low
High Low
 
 
 
1 1 1 2 3 3
A A B B B A
1A 1A 1B 2B 3B 3A
 
 
 
 
DE H AB C L M JK X YZ FG
AB C DE XYZ FG M H J L K
1 2 5 11 10 6 7 8 4 3 9 12
1 2, 3 5, 6, 7 4, 8 9, 10, 11, 12
1 2 5 11 10 6 7 8 4 3 9 12
1 2, 3 5, 6, 7 4, 8 9, 10, 11, 12
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Positioning diagrams for business presentations

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Positioning Diagrams for powerful business presentations
Positioning Diagrams
Segmentation Diagrams
Targeting Diagrams
4/9-Field Matrix
BC-Matrix / McKinsey Matrix
Business Model Diagrams

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  • Source: Marketing Management, Kotler, 1994
  • Source: Marketing Management, Kotler, 1994
  • Positioning diagrams for business presentations

    1. 1. Positioning Diagrams... 103 Slides Price 49 $ Powered by www.drawpack.com . All rights reserved. <ul><li>Positioning Diagrams </li></ul><ul><li>Segmentation Diagrams </li></ul><ul><li>Targeting Diagrams </li></ul><ul><li>4-/9-Field Matrix </li></ul><ul><li>BC-Matrix / McKinsey Matrix </li></ul><ul><li>Business Model Diagrams </li></ul>C D B A
    2. 11. Internal External Low High B C D A
    3. 12. Internal External Low High A B D C
    4. 13. Internal External Low High A B D C
    5. 14. Internal External Low High C D A B
    6. 15. Low High Low High
    7. 16. 10X 4X 2X1.5X 1X .5X .2X .1X 18% 16% 14% 12% 10% 8% 6% 4% 2%
    8. 17. High Low High Low A B C E D F G
    9. 18. 7 3 2 1 4 6 0.1 x 1 x 10 x 8 2% 8% 6% 4% 12% 10% 20% 18% 16% 14% 22% 5
    10. 23. Very low Moderate Very high Very low Moderate Very high
    11. 24. High Moderate Low Low Moderate High
    12. 25. Low High Medium Strong Average Weak
    13. 26. Medium Weak Strong Medium High 2.33 3.67 5.00 1.00 Low
    14. 27. Strong Average High Low Weak Medium
    15. 28. High Moderate Low
    16. 83. High Low Low High
    17. 84. High Low Low High
    18. 85. High Low
    19. 86. High Low
    20. 87. High Low
    21. 88. High Low
    22. 92. 1 1 1 2 3 3
    23. 93. A A B B B A
    24. 94. 1A 1A 1B 2B 3B 3A
    25. 99. DE H AB C L M JK X YZ FG
    26. 100. AB C DE XYZ FG M H J L K
    27. 101. 1 2 5 11 10 6 7 8 4 3 9 12
    28. 102. 1 2, 3 5, 6, 7 4, 8 9, 10, 11, 12
    29. 103. 1 2 5 11 10 6 7 8 4 3 9 12
    30. 104. 1 2, 3 5, 6, 7 4, 8 9, 10, 11, 12
    31. 105. Drawpack Diagrams Drawpack.com offers premium Business Diagrams for students and professionals around the globe for their personal use. Please enjoy these Business Diagrams. You can send these slides to your personal contacts who might be interested in Business Diagrams. For further information about our service please contact us: [email_address] Please find our membership offer on www.drawpack.com
    32. 106. Usage rights 1. Drawpack.com allows the customer an unlimited but not exclusive right to use the provided services, products and diagrams. 2. The services, products and diagrams that the customer has received can be copied, edited, saved and used by the customer for their personal and commercial use. 3. The customer is prohibited from providing the service, products and diagrams on professional download levels in the area of audio, video and software transmission. This includes providing the services, products and diagrams via download against payment or free of charge. The customer is prohibited providing the services, products and diagrams on internet servers or on websites with public access. 4. The customer is prohibited providing identical or similar services to those provided on www.drawpack.com with the services, products and diagrams. 5. Any infringements against the above usage rights will lead to legal action. All rights are reserved to www.drawpack.com

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