Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Joocial - Social Media Strategies for Joomla!

194 views

Published on

  • Be the first to comment

  • Be the first to like this

Joocial - Social Media Strategies for Joomla!

  1. 1. AutoTweetNG & Joocial Social Media Strategies for Joomla! Presentation based on Joomla 3.5 and AutoTweet Joocial 8.6 2016-04-12
  2. 2. Social Media Strategies for Joomla! AutoTweetNG and Joocial provide solutions to schedule social content publishing, namely Post Agendas, Repeats and Evergreens. Additionally, posts can be delivered selectively to different social channels. In this presentation, we are going to show how to manage your social media strategy using AutoTweetNG Pro and Joocial, from the initial steps to the ultimate possible configuration. Product Page: http://www.extly.com/joocial.html Support: http://support.extly.com Community Forum Support: http://www.extly.com/forum/index.html
  3. 3. Prerequisites ○ AutoTweetNG PRO or Joocial 8.6 (or superior) ○ Social networks accounts ○ System requirements: - Joomla 3.5, or superior - PHP 5.3 or superior - MySQL 5.5, or superior (recommended) This tutorial assumes you have already done a basic configuration. Previous Tutorial: How to AutoTweet from Joomla in 5 minutes
  4. 4. AutoTweetNG and Joocial provide solutions to schedule social content publishing. There are several functional levels to solve user requirements and address a target audience to implement a social media strategy. Social Media Strategies for Joomla! Product Page: http://www.extly.com/joocial.html Support: http://support.extly.com Community Forum Support: http://www.extly.com/forum/index.html
  5. 5. Level 1: Content Auto Posting Content is created and automatically posted to channels Channels: Integration with social networks. Rules: Filters to organize content. Social Composer: Editor to create your messages, beyond content creation. Integration with over 60+ Joomla! application extensions. Social Media Strategies for Joomla! Level 1 To know more about this first step: How to AutoTweet from Joomla in 5 minutes
  6. 6. Level 2: Social Content Management Social content is managed from integrated extensions and distributed to social channels according to a defined strategy with specific editors. Full Social Composer: Create and manage messages. Post Management: define specific properties at component item level. Agenda: Schedule messages. Repeats: Define a frequency of repeats and check the Calendar view. Social Media Strategies for Joomla! Level 2 To know more about this step: Full social content management
  7. 7. Level 2: Social Content Management The social app allows to integrate mobile added-value services. Composer App: From Joomla! extensions, posts can be directly published via mobile sharing to social networks like Facebook, Twitter, Google+, Instagram, Pinterest, WhatsApp (or any other application ). Social Media Strategies for Joomla! Level 2 To know more about this step: Full social content management
  8. 8. Level 3: Evergreen Management A Virtual Manager follows a defined strategy to automate and re- publish posts to support a longer content life cycle. Virtual Manager: assistant to manage when messages are published. Working Hours: define hours when posts are delivered. Evergreens: define the sequence and frequency when posts are re-published. Social Media Strategies for Joomla! Level 3 To know more about this step: Joocial - How to generate evergreens
  9. 9. Virtual Manager - Channels: Define channels for regular posts and channels for the virtual manager strategy. Social Media Strategies for Joomla! Level 4: Channel Frequency: The channel frequency allows to define when the channel will be available to send posts.
  10. 10. All-in-one social media strategy Based on customer feedback A real-life case study. Social Media Strategies for Joomla! Level 4 A. New articles must generate posts to Twitter, Facebook and LinkedIn. B. Certain articles (50+) are evergreen items. C. Virtual manager must publish 4 evergreen items per day. 2 tweets and 2 posts to Facebook. One message per hour.
  11. 11. A . New articles must generate posts to Twitter, Facebook and LinkedIn. Define channels for regular posts and social channel auto-posting. Social Media Strategies for Joomla! Level 4: Channel Management To know more about this first step: How to AutoTweet from Joomla
  12. 12. B. Certain articles (50+) are evergreen items. Social Media Strategies for Joomla! Level 4: Evergreen Management To know more about this step: Joocial - How to generate evergreens Define evergreen items in Joomla! content management or from the list of processed requests.
  13. 13. C. Virtual manager must publish 4 evergreen items per day. 2 tweets and 2 posts to Facebook. One message per hour. Social Media Strategies for Joomla! Level 4: Virtual Manager Virtual Manager: Work hours: 10 - 17 hs To know more about this step: Full social content management
  14. 14. C. Virtual manager must publish 4 evergreen items per day. 2 tweet and 2 posts to Facebook. One message per hour. Social Media Strategies for Joomla! Level 4: Virtual Manager Virtual Manager: Work hours: 10 - 13 hs To know more about this step: Full social content management
  15. 15. Advanced Scheduling: There are also additional tools for fine-grained scheduling control. A CRON job can automate your social publishing with precision and allows to specify publishing channels and times. Social Media Strategies for Joomla! Level 4: Advanced Scheduling ## ## Default processing ## */10 0-9 * * * php -f ../cli/autotweetstartcronjob.php -- --channels_filter=2,4,5 */10 14-23 * * * php -f ../cli/autotweetstartcronjob.php -- --channels_filter=2,4,5 ## ## Virtual Manager processing ## */10 10,13 * * * php -f ../cli/autotweetstartcronjob.php -- --channels_filter=1,3
  16. 16. One last word We love your feedback, it's our way to improve. This presentation was created with your help. Please post a rating and a review at the #JED It really helps ;-) Support: http://support.extly.com Community Forum Support: http://www.extly.com/forum/index.html Twitter @extly Facebook facebook.com/extly Vector - Social Media and network illustration Copyright: marish / 123RF Stock Photo

×