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Sharing economy and its implication
on tech startups
Dr. Anh Nguyen
Software Innovation Labs, NTNU
Norway
2
Agenda
• Introduction
• Overall of sharing economy
• Driving forces
• Sharing economy in Vietnam
• Tech startup opportun...
3
Agenda
• Introduction
• Overall of sharing economy
• Driving forces
• Sharing economy in Vietnam
• Tech startup opportun...
4
Introduction
5
NTNU, Norway
6
Software Innovation Labs
7
Our published research
8
Our research
What are the factors to distinguish success and failure software startups?
9
Our research
What are typical paths of non-technical founders of software startups?
10
Our research
How to learn from your own failure? Towards a successful launch
11
Agenda
• Introduction
• Overall of sharing economy
• Driving forces
• Sharing economy in Vietnam
• Tech startup opportu...
12
In 2015:
• Double its drivers
• Operates in 351 cities
and 64 countries
• Value c.a 50 bil USD
Example (1)
Uber
13
Example (2)
In 2015:
• Estimated 950 mil. USD revenue in
2015
• 1.500.000 listings in 34.000 cities
• Value c.a 24 bil....
14
Go mainstream
Something interesting is happening - Tom Goodwin
15
Market size
Food & Beverage
Finance
Books
Digital content
Small jobs
Clothes
Bicycle
Pet
Parking
Research equipment
New...
16
Agenda
• Introduction
• Overall of sharing economy
• Driving forces
• Sharing economy in Vietnam
• Tech startup opportu...
17
Driving forces behind the sharing economy
18
Driving forces behind the sharing economy
• Too much waste
19
Driving forces behind the sharing economy
20
Driving forces behind the sharing economy
• Too much waste
21
Driving forces behind the sharing economy
22
Driving forces behind the sharing economy
23
Agenda
• Introduction
• Overall of sharing economy
• Driving forces
• Sharing economy in Vietnam
• Tech startup opportu...
24
Research approach
Question:
• What are the main challenges in entering the
Vietnamese market for companies in the shari...
25
Findings
• Most of youth people are interested
• Lower income and not-working groups are more
• interested
• Economic f...
26
Vietnam as a potential market
27
Agenda
• Introduction
• Overall of sharing economy
• Driving forces
• Sharing economy in Vietnam
• Tech startup opportu...
28
Building blocks for a business idea
• Critical mass
• Worth to share
29
Building blocks for a business idea
• Idling capacity
• Ease to transfer
• Ease to maintain
30
Building blocks for a business idea
• Belief in common
• Sharing culture
31
Opportunities are out there!
32
Opportunities needs to be validated!
33
Business model
• Company as a service
– Offer products or services to customers on-demand or through a
subscription mod...
34
Business model
• Company as a service
• Company as a marketplace
– Create a community around the company by enabling th...
35
Business model
• Company as a service
• Company as a marketplace
• Company as a platform
– Enable customers to build pr...
36
Norwegian outlook
• Access to mass market
• Access to software engineers
• Access to co-founders
• @Vietnam: Oil& gas s...
37
Norwegian outlook
We are looking for both
business and technical partners
38
Take away
• Many entrepreneurial mindset and skillsets
can be taught. Go and learn!
• Sharing economy is possible! Be s...
39
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Sharing economy and Vietnam startup prospect (Kinh tế chia sẻ và cơ hội khởi nghiệp phần mềm)

Trên thế giới, thuật ngữ “ Kinh tế chia sẻ (economy sharing)” không còn quá xa lạ, mô hình kinh doanh dựa trên những nguồn lực sẵn có từ xã hội ngày càng mạnh mẽ và góp phần làm cho sự lựa chọn của người dùng thêm phong phú. Việt Nam hiện là một thị trường đầy tiềm năng của hình thái kinh tế mới này với sự xuất hiện của Uber, GrabTaxi ,TripAdvisor hay AirBNB ... Vậy có bao giờ bạn tự hỏi điều gì đang diễn ra trong nền kinh tế của chúng ta, vì sao chỉ một vài công ty xuất hiện lại khiến chính phủ và báo giới tốn nhiều thời gian và giấy mực đến vậy?

Được trình bày bởi chuyên gia về khởi nghiệp đến từ Cộng đồng nghiên cứu khởi nghiệp công nghệ Châu Âu (SSRN), hội thảo là dịp diễn giả giới thiệu về mô hình “Economy Sharing” đồng thời đem tới những cơ hội cho các bạn trẻ đang quan tâm tới việc khởi nghiệp trong lĩnh vực này.

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Sharing economy and Vietnam startup prospect (Kinh tế chia sẻ và cơ hội khởi nghiệp phần mềm)

  1. 1. Sharing economy and its implication on tech startups Dr. Anh Nguyen Software Innovation Labs, NTNU Norway
  2. 2. 2 Agenda • Introduction • Overall of sharing economy • Driving forces • Sharing economy in Vietnam • Tech startup opportunities • Norway startups’ perspective
  3. 3. 3 Agenda • Introduction • Overall of sharing economy • Driving forces • Sharing economy in Vietnam • Tech startup opportunities • Norway startups’ perspective
  4. 4. 4 Introduction
  5. 5. 5 NTNU, Norway
  6. 6. 6 Software Innovation Labs
  7. 7. 7 Our published research
  8. 8. 8 Our research What are the factors to distinguish success and failure software startups?
  9. 9. 9 Our research What are typical paths of non-technical founders of software startups?
  10. 10. 10 Our research How to learn from your own failure? Towards a successful launch
  11. 11. 11 Agenda • Introduction • Overall of sharing economy • Driving forces • Sharing economy in Vietnam • Tech startup opportunities • Norway startups’ perspective
  12. 12. 12 In 2015: • Double its drivers • Operates in 351 cities and 64 countries • Value c.a 50 bil USD Example (1) Uber
  13. 13. 13 Example (2) In 2015: • Estimated 950 mil. USD revenue in 2015 • 1.500.000 listings in 34.000 cities • Value c.a 24 bil. USD Airbnb
  14. 14. 14 Go mainstream Something interesting is happening - Tom Goodwin
  15. 15. 15 Market size Food & Beverage Finance Books Digital content Small jobs Clothes Bicycle Pet Parking Research equipment News Credits Sharing ideas? https://www.justpark.com/creative/sharing-economy-index/
  16. 16. 16 Agenda • Introduction • Overall of sharing economy • Driving forces • Sharing economy in Vietnam • Tech startup opportunities • Norway startups’ perspective
  17. 17. 17 Driving forces behind the sharing economy
  18. 18. 18 Driving forces behind the sharing economy • Too much waste
  19. 19. 19 Driving forces behind the sharing economy
  20. 20. 20 Driving forces behind the sharing economy • Too much waste
  21. 21. 21 Driving forces behind the sharing economy
  22. 22. 22 Driving forces behind the sharing economy
  23. 23. 23 Agenda • Introduction • Overall of sharing economy • Driving forces • Sharing economy in Vietnam • Tech startup opportunities • Norway startups’ perspective
  24. 24. 24 Research approach Question: • What are the main challenges in entering the Vietnamese market for companies in the sharing economy? Mix research method: • Survey • Case study • Interview
  25. 25. 25 Findings • Most of youth people are interested • Lower income and not-working groups are more • interested • Economic factor is the main driving forces • Trust is an issue • Lack of clear legal system • Many worry about safety and quality of services
  26. 26. 26 Vietnam as a potential market
  27. 27. 27 Agenda • Introduction • Overall of sharing economy • Driving forces • Sharing economy in Vietnam • Tech startup opportunities • Norway startups’ perspective
  28. 28. 28 Building blocks for a business idea • Critical mass • Worth to share
  29. 29. 29 Building blocks for a business idea • Idling capacity • Ease to transfer • Ease to maintain
  30. 30. 30 Building blocks for a business idea • Belief in common • Sharing culture
  31. 31. 31 Opportunities are out there!
  32. 32. 32 Opportunities needs to be validated!
  33. 33. 33 Business model • Company as a service – Offer products or services to customers on-demand or through a subscription model – Paying for the whole, not the drill power that makes it • Company as a marketplace • Company as a platform
  34. 34. 34 Business model • Company as a service • Company as a marketplace – Create a community around the company by enabling the customer and partner to resell products, swap goods – Start because it is financially feasible. But we like the connection to people • Company as a platform
  35. 35. 35 Business model • Company as a service • Company as a marketplace • Company as a platform – Enable customers to build products and new services as partners – Stablize the connection to your customer by connecting your customers each other under your brand
  36. 36. 36 Norwegian outlook • Access to mass market • Access to software engineers • Access to co-founders • @Vietnam: Oil& gas sector, financial investment sector
  37. 37. 37 Norwegian outlook We are looking for both business and technical partners
  38. 38. 38 Take away • Many entrepreneurial mindset and skillsets can be taught. Go and learn! • Sharing economy is possible! Be smart with the idea • Cost saving is what to sale. Community of trust is what to build! • Opportunities are out there. Please validate them first!
  39. 39. 39

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    Feb. 24, 2018

Trên thế giới, thuật ngữ “ Kinh tế chia sẻ (economy sharing)” không còn quá xa lạ, mô hình kinh doanh dựa trên những nguồn lực sẵn có từ xã hội ngày càng mạnh mẽ và góp phần làm cho sự lựa chọn của người dùng thêm phong phú. Việt Nam hiện là một thị trường đầy tiềm năng của hình thái kinh tế mới này với sự xuất hiện của Uber, GrabTaxi ,TripAdvisor hay AirBNB ... Vậy có bao giờ bạn tự hỏi điều gì đang diễn ra trong nền kinh tế của chúng ta, vì sao chỉ một vài công ty xuất hiện lại khiến chính phủ và báo giới tốn nhiều thời gian và giấy mực đến vậy? Được trình bày bởi chuyên gia về khởi nghiệp đến từ Cộng đồng nghiên cứu khởi nghiệp công nghệ Châu Âu (SSRN), hội thảo là dịp diễn giả giới thiệu về mô hình “Economy Sharing” đồng thời đem tới những cơ hội cho các bạn trẻ đang quan tâm tới việc khởi nghiệp trong lĩnh vực này.

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