Launch Meet Up 11/2011

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Launch Meet Up 11/2011

  1. 1. Exprerience & advises Mobile Game Start-up
  2. 2. Contexte <ul><li>Overview </li></ul><ul><li>Trends </li></ul><ul><li>Advises </li></ul>
  3. 3. Mobile game market overview Console remain strong
  4. 4. Mobile game market overview But Mobile game grow so fast
  5. 6. Mobile game market overview iOS & Android dominate the market
  6. 7. Mobile game market overview 5,720,000 dowload iS GAME = 88% * October 2011
  7. 8. Trends Mainly casual game
  8. 9. Trends Gamble game is the hot trends
  9. 10. Trends Users Crave Multiplayer & Social Features
  10. 11. Trends 14 $ Average transaction amount for an in-app purchase $ 1,04 Average price of a game in Apple store
  11. 12. <ul><li>“ Freemium model has a very big potential” </li></ul>
  12. 13. Advise Train your team
  13. 14. <ul><li>“ Think big but do small perfectly” </li></ul>
  14. 15. Advise
  15. 16. <ul><li>Think Global but do local </li></ul>
  16. 17. Advise <ul><li>“ Word of Mouth Is the Key Driver ” </li></ul>

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