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WPKC-Editorial Calendars

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WPKC-Editorial Calendars

  1. 1. Editorial Calendars Plan your work; work your plan By Angie Pedersen, KCGeeks.com @angiepedersen/@kcgeeks
  2. 2. Agenda ○ Editorial calendars 101: What and Why ○ Creating an editorial calendar ○ Editorial calendar forms/formats ○ WordPress plugins ○ Incorporating an editorial calendar in your content marketing plan @angiepedersen/@kcgeeks
  3. 3. Editorial calendars 101: What? ○ Tool used by bloggers, publishers, businesses, and groups to manage content publication across different distribution channels, including: ○ Blog(s) ○ Email newsletters ○ Social media ○ Paid media campaigns @angiepedersen/@kcgeeks
  4. 4. Editorial calendars 101: Why? ○ Define the process and execution of creating content, such as: ○ Brainstorm content ideas ○ Research and writing ○ Editing ○ Publishing per calendar schedule ○ Promoting ○ Help ensure content is being published and promoted consistently @angiepedersen/@kcgeeks
  5. 5. Plan the work: Creating an editorial calendar Consider: ○ Monthly/weekly themes ○ Holidays (e.g. gift guides/recommendations, build awareness, offer resources, etc.) ○ Campaigns (e.g. conventions, ads, book/product/service launch, contests, etc.) ○ Frequency of posts ○ Vacation/scheduling posts @angiepedersen/@kcgeeks
  6. 6. Editorial Calendar formats ○ Paper calendar printouts ○ Spreadsheets (e.g. Excel or Google Sheets) ○ Google calendar ○ WordPress plugin ○ 3rd party platform (e.g. Spreadfast, DivvyHQ, etc.) @angiepedersen/@kcgeeks
  7. 7. Spreadsheet @angiepedersen/@kcgeeks ○ Create separate tabs for each channel/property ○ blog ○ social ○ newsletter ○ ebooks/case studies/etc. ○ Track various data - deadlines/status/etc. ○ Post date ○ Author ○ Tentative title ○ Keywords ○ Categories ○ Call to action ○ Status
  8. 8. Spreadsheet @angiepedersen/@kcgeeks
  9. 9. Google Calendar @angiepedersen/@kcgeeks ○ associated with a Google account ○ may want to set up a unique account
  10. 10. WordPress calendar plugins @angiepedersen/@kcgeeks
  11. 11. Editorial Calendar plugin @angiepedersen/@kcgeeks
  12. 12. Editorial Calendar plugin @angiepedersen/@kcgeeks ○ Calendar item automatically creates new post ○ (even unscheduled/ “parked” posts)
  13. 13. Co-schedule: Plugin + Platform ○ Starts at $30/month, after 14-day free trial ○ WP plugin available ○ Also syncs with Google Docs, Google Analytics, & Evernote @angiepedersen/@kcgeeks
  14. 14. CoScheduleCalendar @angiepedersen/@kcgeeks
  15. 15. Third-party Platform: DivvyHQ ○ Starts at $30/user/month, after 14-day free trial ○ No WP plugin @angiepedersen/@kcgeeks
  16. 16. Work the Plan ○ Incorporate an editorial calendar into your content marketing plan ○ Blogs ○ Social posts ○ Email marketing ○ Campaigns @angiepedersen/@kcgeeks
  17. 17. Links ○ Hubspot: Free Google calendar & Excel calendar templates ○ Includes how to set up Google Calendar ○ Content Marketing Institute: Editorial Calendar tips & templates ○ 15 Life Changing Editorial Tools ○ TimeandDate.com Fun Holidays ○ Bizarre & Wacky Holidays @angiepedersen/@kcgeeks
  18. 18. Angie Pedersen @kcgeeks @angiepedersen www.kcgeeks.com angie.pedersen@gmail.com

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