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  • Welcome to your Innovation Trainer Guide Notes for the PowerPoint Slides that will help you lead 1-Day Accelerated Innovation & Creativity Training Workshops featuring the KnowBrainer® Innovation Tool.\n\nThe Notes pages of the PowerPoint have “sections that are labeled with Comments, Tips and Suggestion. The Notes text will help trainers better communicate the instructions and activities related to the slide at the top of each page.\n \nYou will also find Section Divider Slides that are normally “hidden” within PowerPoint so they are not visible to audiences during presentations. The electronic version of the PowerPoint Slides has additional bonus slides that are not used for the 1-Day Workshop, but are useful when facilitating longer courses. In the spirit of being “green” and saving trees to sustain a healthier planet, these additional slides have NOT been printed in this Trainer Guide. \n  \nNOTE:\nThe slide numbers are printed in the lower left corner next to the slides located at the top of each Trainer Guide Slide Notes page. However, since not all slides are printed, it may appear that some pages are missing from the printouts.\n
  • Sc e book

    1. 1. Thank you.A Storybook of Our Services
    2. 2. WHO WE ARE NOTThe traditional training & consulting company whotells you what to do.
    3. 3. WHO WE AREWe are a non-traditionalconsulting company. We get youWe bring together creativitytechniques, innovation models to more and& design thinking sensibilitiesto make creative problem better ideas,solving achievable andrepeatable. faster.
    4. 4. Most Common Barriers to Innovation
    5. 5. Most Common Barriers to InnovationWe Are Just Don’t Know Comfort Zone;Not Creative Where to Better to Do Start What We KnowWe Have Innovation is We AnalyzeIdeas but Do Flavor of the Ideas ToNothing With Month DeathThem
    6. 6. 3 of Innovation The right PEOPLE using the right PROCESS and tools in a truly inspiring PLACE.
    7. 7. Trainings* Facilitations* Speaking (and other) Engagements*building confidence in leading solution sessions injecting energy tocreativity; teaching a or teams by using meetings and conventionssimple, repeatable effective and proven through engaging deliveryinnovation approach and processes/techniques of innovation-themedtechniques presentations*teach innovation *guide innovation *inspire innovation
    8. 8. Trainings*building confidence increativity; teaching asimple, repeatableinnovation approach andtechniques*teach innovation
    9. 9. Traininginnovation approach, business creativity techniques and leadership for innovation. IdeaEngineering Bootcamps id E * Not what you know, but how you think * Combines design thinking & creative problem solving * Active learning to build creative confidence * For practitioners, champions & leaders
    10. 10. About id EOur Design Driven Approach.(or, the method to our madness) We know that innovation doesn’t happen by chance. It isn’t a matter of luck or being surrounded by black turtle neck creative gurus. Innovation can be managed, directed and produced when needed. Though not the linear process we are used to in business it does have rules, a basic direction and some best practices. We use I D E A our innovation methodology called IDEA Engineering which brings together the best of foundation processes in Innovation like Osborn-Parnes CPS, PDCA, engineering AcceleratedInnovation,ThinkX as well as Design Thinking principles. The key mindset and practices in our method are the same as those that drive innovation at some of the most recognized innovative companies like Herman Miller, Apple, Google, Red Bull, Virgin and Gore. This approach promotes collaboration and guides teams from discovering the roots of the problems right through commercialization of solutions.
    11. 11. more on id E ? investigate design experiment activateAll innovation passesthrough four iterativestages that focuscollaborative teams onareas of most Investigate Design Experiment Activateimportance as they for ideas, to improve prototypesbuild from insights to needs, concepts concepts & & plans forsolutions. Each stage empathy, & possible test successhas a clear benefit to insights & solutions assumptionsthe overall effort and directionhelps take the risk andchaos out of innovation.This is how we turn Create new Check Informinnovation into a Set clear direction to and value ideas action inprocess your opportunity adding against real worldorganization can apply possibilities criteria of scenariosover and over again. success
    12. 12. How it Works 4 5 7 8 ? investigate design experiment activate 1 3 2 6Within the four stages we have eight key steps that build one to the other. Think of these as deliverables that help us push forward.Our approach is based on truths we have discovered through real world trial and error. They help guide the way we apply IDEAEngineering and assure that your innovation efforts don’t fail. They challenge the way most organizations do business and are partof the keys that make our approach work in the real world. Here is just a few of them:•Rubber Band Effect - Sometimes we find we need to take a step backwards as we discover new things.•Doing Over Planning - Planning sounds good but it depends on making assumptions. Doing is about going out and tryingsomething to learn first hand what works and what doesn’t.•Human Centric - Thinking more along the lines of anthropologists where observation leads to better insights and to empathywith the consumer/costumer. Observe and understand.•Storytelling and Visuals over spreadsheets - This means that numbers alone cannot tell the human side of the story.During our sessions we collect visual data in the form of pictures and video so they better translate our learnings and conclusionsinto stories that direct our thinking in more concrete and real ways.•Radical Collaboration - Where possible we like to source ideas from beyond just those people on the team. This can meanpartners, non-related departments and even consumers/customers.
    13. 13. TRAINING IN OUR APPROACH Applied IDEA Engineering™ is a 2 day immersion into our design driven approach to innovation and collaborative creative problem solving and includes learning the theory and applying it to an actual goal challenge or problem. In a two day session we apply this training against a real world challenge your team is facing so that they get real world experience with IDEA Engineering and the tips and techniques that make innovation happen. In a two day session workshop and facilitation of an actual session come together. IDEA Engineering™ is an intensive 1 day workshop in the process and techniques that lead to this design thinking approach. It is learn by doing, quick intense and fun. Learning Objectives: We teach participants: •Know innovation approach, tools & •how to build collaborative and diverse teams of thinkers that improve creative output techniques to accelerate innovation & leverage whole brain thinking. •a new approach to problem solving •Apply IdeaEngineering(R) approach to real •how to build real and actionable insights based on a customer centric approach and world challenges. observation •Develop innovation confidence and plans •how to use process, tools and techniques to improve innovation performance for follow through. •how rapid prototyping leads to better solutions in less time •the common mistakes of innovation 1/2 Day Option Available to Jumpstart Innovation in Bigger Groups
    14. 14. Facilitations*leading solution sessionsor teams by usingeffective and provenprocesses/techniques*guide innovation
    15. 15. This is NOT your USUAL Brainstorming
    16. 16. HOW DO YOU GET TO MORE & BETTER IDEAS,FASTER? Going Beyond Traditional Brainstorming to Produce Innovative and Transformative Solutions for You.Getting great things done today is not easy. Changes come faster and faster and keeping up with the work load isoften near to impossible. In an interconnected and complex world the only real competitive advantage yourorganization has today is the power of your ideas - ideas that launch new products and services, develop winningstrategies, conceive of new solutions to new problems, improve efficiencies, stretch your definitions and transcendopportunities.But creating new ideas is not easy. We often wait around in the hope that the winning ideas will strike us likelightning. Or we hold a brainstorming knowing that they rarely produce the results we are looking for. We knowthere is a better way.SeriouslyCreative uses IDEA Engineering to lead catalytic problem solving and ideation meetings that helps yourteam look beyond your assumptions and paradigms and focus on productive areas for change that produce highreturn on investment. We know how to get people unstuck and thinking in fresh directions while keeping an eye onthe strategic objectives of the company. We call these facilitated meetings SolutionSessions™ and we would liketo show you how they dramatically cut down planning time, produce powerful results in a way that is fun, engagingand dynamic.
    17. 17. So What is a SolutionSession™?Traditional brainstormings don’t really produce the results we are looking for. But year after year companies fall back to this basic technique in thehopes that new solutions will miraculously be created. Very innovative companies don’t leave innovation and creative problem solving to chance. Theyunderstand that creative and new solutions are the product of a correct mix of process, techniques, preparation, questions and environment.We use IDEA Engineering to promote collaboration and guide teams from discovering the roots of the problems right through commercialization ofsolutions. We also apply what has been learned from facilitating hundreds of sessions as well as what neuroscience, sociology and business creativityresearch have shown us to be true about collaborative problem solving. In our sessions we make sure everyone participates, that all ideas are writtendown and that thinking is focused around well devised series of probing questions that expand thinking and possibilities. We also make sure thatpeople have a healthy amount of fun. Contrary to popular assumption, seriousness in planning is actually counterproductive and teams who are havingfun think up braver and better ideas and are willing to collaborate with co-workers.And our sessions begin before we even bring your team together. We know that the success of any form of brainstorming depends greatly on howmuch planning and session design is done. Teams come to our sessions with clear objectives, open minds and engaged with well managed yet stillflexible two days that makes the most use of your time together. 4 5 7 8Your Team Will... ? investigate design experiment activate 1 3•Develop new and out of the box ideas and solutions•Save time by using techniques to think smarter, faster and better 2 6•Improve teamwork and collaboration in idea development and brainstorming amongst team members•Increase productivity and profitability through innovation and creative problem solving•Develop ideas against specific goals, challenge and problems important to the company* We also facilitate Disruption Sessions - ideation sessions specifically designed to get teams to take a fresh look at what they are doing, assumingand valuing and potentially discover totally new opportunities that were not even been thought of. Think of it as a proactive brainstorming where yougive people permission to start with a fresh piece of paper and the bravery to challenge anything. We think of it as health mental spring cleaning.
    18. 18. Speaking (and other) Engagements*injecting energy to meetingsand conventions throughengaging delivery ofinnovation-themedpresentations*inspire innovation
    19. 19. Speaking Engagementsinjecting energy to meetings and conventions throughengaging delivery of innovation-themed presentationsSPEAKER INFORMATIONDana MontenegroDana Montenegro is an Innovation Trainer, Facilitator and Idea Engineer at SeriouslyCreative.Over the past 15 years, Dana has worked in diverse creative fields in marketing, innovation, brand design,and management.As Driver of Culture, Innovation and Inspiration for Red Bull Energy Drink in Latin America, Danalaunched the brand’s unique marketing initiatives throughout the region and worked with various teamsworldwide to develop new and innovative projects.  He also lead the company’s efforts in creating newprojects from visual arts events in Berlin, Germany to student outreach programs in Buenos Aires,Argentina.In 2008, Dana launched SeriouslyCreative - an idea, innovation and creative problem solving consultancywith a collaboration and executive meeting space available for rent.  At SeriouslyCreative, Dana’s mainfocus is on creative problem-solving processes and techniques designed to maximize the potential of anorganizations most valuable resource: their PEOPLE.  With sister company Inotivity, based in Boston,SeriouslyCreative recently launched IDEA Engineering™ - a unique solution design process to guide peopleto constant innovation and growth.Dana’s expertise, drive, and engaging delivery has turned him into one of the most sought out speakers inthis area.  From events such as TEDx San Juan, to keynotes in meetings and conventions on themes suchas "Driving Change, Radically Collaborative and Creating Innovators", Dana’s presentations haveresonated with audiences throughout the globe.In short, Dana is a right brain thinker, innovation advocate, creative problem-solver, and an engaging andpassionate speaker.  He is a challenger of the status quo and the go-to expert for trend spotting,bold thinking, and inspiration by innovation-seeking companies.
    20. 20. Dana MontenegroSpeaking Engagements & Keynotes2007-2008Red Bull International Marketing Manager Summit (Austria) - Cultural Marketing & Opinion Leader EngagementRed Bull College (Austria, Germany, Brazil, Argentina, Central America, Jamaica) - RedBull Marketing ApproachRed Bull Director Meeting (Turkey, Germany, Latin America) - Worldwide Trends & Ideas in Insurgent MarketingRed Bull The Americas Partner Kickoff (Brazil) - Red Bull Marketing ApproachInternational Entrepreneurship Week (Puerto Rico) - Entrepreneurs & Innovation2010Society for Human Resource Management Convention (Puerto Rico) - Getting Ideas Out of the Minds of YourPeopleEntrepreneurship in Education Summit (Puerto Rico) - Educating InnovatorsPechaKucha@SeriouslyCreative (Puerto Rico) - Series of events to share new ideas for a better Puerto Rico.Founder, host and presenter at event held 5 times a year.Pharmaceutical, Biotech & Banking Industry Clients (Puerto Rico) - Jumpstarting Innovation2011Puerto Rico Association of Private Schools (Puerto Rico) - Creativity in the ClassroomAutomobile Industry Client Event for Dealers (Puerto Rico) - Driving ChangeSociety for Human Resource Management Convention (Puerto Rico) - The Future of Work8th Inventors and Entrepreneur Seminar (Puerto Rico) - Innovation & Inventors PanelSales & Marketing Executive Association Convention (Puerto Rico) - Radically CollaborativeTEDxSanJuan - Ideas Worth Spreading (Puerto Rico) - Event host at first ever TED event in Puerto Rico2012Sales & Marketing Executive Association Power Lunch (Puerto Rico) - 2012 Consumer Trends to WatchPuerto Rico Association of Private Schools (Puerto Rico) - Creating Innovators
    21. 21. Speaking and other Engagements Keynotes to Inspire30 - 45 min presentation on finding the prize inside the heart of consumers. What drives them, what trends are chaning theway consumers by. Serving as MC and Facilitating Q&A’s between talks: We will help you present a new way to get feedbackduring and following your presentation and help you use it to respond to dealer concerns in a constructive way. Visual Recaps:Not everyone gets bullets. People understand information better when it is presented visually. We could have an Illustratorcreates visual notes LIVE while plans are presented. In the end you come out with a huge drawing. (For an additional fee) youcan have this fine tuned digitally to create a nice banner or poster for the office as a reminder and further committment toplans.
    22. 22. Know Your Brain Game (1-1.5 Hr.) - Ideal Ice Breaker and It’s about bringing real hands on learning to your events so that there Know is a tangible benefit for your organization, in a very high energy and YourBrain FUN way! game  DISCOVER how thinking styles impact personal and professional success. Use those discoveries to improve leadership and MANAGE HIGH- PERFORMANCE TEAMS OF DIVERSE THINKERS. Based on proven research designed to increase creativity and innovation.Description:  The Know Your Brain Game gets participants out of their seats and into each others head as they learn about the strengths and weaknesses of theirthinking styles, how to create and manage high performing collaborative teams and how to identify pit falls that stifle group creativity and problem solving.  This gameis created on proven research designed to enhance business creativity and innovation and is consistent with the award winning AcceleratedInnovation® process forgroup problem solving.Participants trade cards in order to build profiles of their individual thinking styles.  These profiles are turned into a team "brain profile" and are discussed in thecontext of team dynamics, how thinking styles work together and how to leverage the team diversity into problem solving success.  
    23. 23. Thinkathon:We will lead a three hour ideation session where we created mixed teams who must come us with a large number of newideas to address key challenges of your business. Each team of about 8 to 9 people will work together to first understand theproblem and then, stimulated by questions we give them develop a laundry list of ideas. From these ideas they will selectpotential winners and develop a general description of the possible solution to present back to the team. 2.5 Hours
    24. 24. Company Idol: (2-2.5 Hrs.) High Energy Exercise ideal for Kickoff events, this is a role playing challenge with the objective ofhaving them show off their organization/product/service knowledge through a group talent competition.Each team will be given a standard tool kit that includes every day materials such as aluminum foil, scissors, ribbon, paper, “cartulina”,markers as well as some not-ordinary items such as shower capes, legos and other (as well as their choice from our costume collection).With this combination of tools each team will have to work together to put create a 3 minute maximum skit to present to the entire team.The SeriouslyCreative spin will be that they have to do every presentation based on a secret theme /style that range from: Soap OperaNews Broadcast. In other words, they could be presenting your company’s key products and services in the style of a Cooking Show.Each team will have 40 minutes to work on their skits with the guidance and assistance of our SeriouslyCreative team, and then we will gettogether to enjoy their presentations. A panel of judges will pick the winning team evaluating them on: creativity, participation, content,punctuality and general delivery. SeriouslyCreative Prizes will be awarded to the winning teamThis exercise engages groups to work together leveraging their strengths to tackle a creative challenge. This technique of presentationpushes teams to have to look for different ways to present their knowledge and solutions as they show flexibility having to adapt to non-traditional conditions. But all in all it is a fun integration teambuilding activity they will remember for time to come. “I have not had this much fun since I was in Disney World!”, technology industry Other Teambuilding Themes include: Superhero Academy, Amazing Race, The Wedding, From here and there, Mystery Party, Mission Mars and others...
    25. 25. LET US APPLY CREATIVITY & IMAGINATION TO DESIGN NEW RESULTS We live what we preach.Take a peek @ our SeriouslyCreative Space in San Juan, PR
    26. 26. Your Innovation Investment 2 Day 1 Day Half Day/ Facilitations Training Training Jumpstart subject to a detailed Training needs assessment with client.@SerioulyCreative @SerioulyCreative @your selected facility6-15 persons: $1,188pp 6-15 persons: $788pp up to 70 persons: $7,500 Speaking and other16-30 persons: $988pp 16-30 persons: $688pp up to 100 persons: $9,000 up to 150 persons: $10,500 Engagements@your selected facility @your selected facility over 150 persons.. let’s talk!6-15 persons: $1,108pp 6-15 persons: $748pp16-30 persons: $908pp 16-30 persons: $648pp subject to a detailed needs assessment with client.For sessions outside SeriouslyCreative facilities and bigger events, some AV specs andmaterials will be required.
    27. 27. PARTIAL CLIENT LIST
    28. 28. What our clients are saying...“A new door that opens.""I recommend you guys 200%.""Simple, clear and extremely practical. And loads of fun."“Great things DO happen.”"One year later, we still have ideas from your facilitated brainstorming that we arelooking to implement. I think we have ideas for about 2 more years. Thank you!" -pharmaceutical company"What a powerful session! I would never have imagined getting all our different andcompeting suppliers on board working as a true team on all ideas that you helped uscreate. It was not just a brainstorming...It was a team-building in a box. We came outof a days session with 4 game-changing ideas, all implemented successfully within 6months. Moreover, everyone remained committed to working toward the same goal. Ithought that was impossible and you made it a huge success." - technology company"Three weeks later we have 2 great ideas already implemented that are making usmoney." - technology company"Up to date, we usually have 10% of registrations for our convention secured. This yearwe are up to 30 percent. This convention promises to be record breaking and we creditthis to the innovative ideas that came from our idea session with SeriouslyCreative.” -association"463 ideas in half a day... incredible! Would have never imagined we were such apowerful creative team.” - manufacturing company“I have not had this much fun since I was at Disney World!” - technology company 
    29. 29. Thank you for taking the time to learn more about our services. We look forward to answering any questions you have and getting started on your innovation plans.Contact us:USA and Canada Puerto Rico, Latin America and EuropeJorge Martinez Angiemille Latorreemail: jmartinez@fusiondc.com email: angie@seriouslycreative.comtel: 202.498.1104   tel: 787.467.0919  web: http://www.seriouslycreative.com blog: http://seriouslycreative.com/blog/ youtube: http://www.youtube.com/user/SeriouslyCreativeTV twitter Angie: http://www.twitter.com/space4ideas twitter Dana: http://www.twitter.com/idearocket facebook: http://www.facebook.com/WeAreSeriouslyCreative

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