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Online Community Platform for International Students

Course: MGT900 Korean Business & Culture
Date: April 25, 2013

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Online Community Platform for International Students

  1. 1. Online Community Platform forInternational Students in KoreaBusiness Plan – ANGGRIAWAN SUGIANTO – April 25, 2013MGT900 Korean Business & Culture – KAIST Business School
  2. 2. International students find some difficulties tofind interestingplaces, restaurants, events, internship, …• What’s happening & cool nowadays?• Travelling, what’s the next destination?• I miss my country foods!!• I need kosher, halal, veggie meals..• Summer internship?!• All written in 한국어? T_TStudents want to live their lives while studyingin Korea• Sharing experiences, self-presentation• Learning from others’ experiencesStudents want to socialize with (new) friends• Where are people with same interest?• How to express your hobbies?Problems
  3. 3. Customer SegmentsInternational StudentsExpatriatesBusiness Owners
  4. 4. Unique Value PropositionOne-Stop Survival Guide forInternational Students in Korea
  5. 5. SolutionLocal Business Directory Service• Attractive places to visit• Restaurants of special foods• Cool events to attend• Promo coupon for interesting stuffCollaborative Blog• Citizen journalism about student life• Sharing experience, building newrelationshipInterest Group• Online forum based on hobbies & interests• Monthly offline meeting
  6. 6. ChannelsWeb Portal + Mobile Web• Online directory + location-based service• Collaborative weblog + community forum• Social commerce + daily deal• Android & iPhone app (next stage)Social Media + Email Marketing• Community engagement on social media• Monthly updates for social events• Daily/weekly newsletter for promotion dealLocal Partnership• Student communities• B2C Merchants• Tourism organization• Local government
  7. 7. Development Cost• WebDesign/Development• IT Infrastructure• MaintenanceUSD 3,000Cost StructureCommunity Mgt.Engagement with studentcommunities in social offlineactivitiesUSD 2,000Sales & Partnership• Merchant acquisitions• Promotional discounts• External affairsUSD 3,000 Marketing• Social media marketing• Public relation• PromotionUSD 2,000
  8. 8. Revenue StreamsTargeted AdvertisingUtilizing members’demographics to placeeffective advertisementsUSD 5,000Sponsorship• Tourism organization• Local government• Ministry of educationUSD 10,000Profit SharingPlatform provider gets 30%of merchants’ profits frompromotional coupons/dealsUSD 5,000
  9. 9. Key MetricsWeb/Mobile Analytics• Registered users• Monthly active users• Page views/visitEngagementMember interaction incollaboration blog, socialmedia, and offline activitiesMarketing & Sales• Merchant acquisition• Coupon sales• Customer loyalty
  10. 10. Competitive AdvantageCommunityWe are not active only inmedia, but also in offlineactivities.User ExperienceOne-stop, not once stop!Customer/user experience isalways our priority.AccessibilityFree to use the service, andgrab some discounts forpromotional items!
  11. 11. Cost Structure Revenue StreamsProblemExisting Alternatives:• Tourism website• Facebook groupsSolutionKey MetricsUnique ValuePropositionCompetitive AdvantageChannelsCustomer SegmentsEarly Adopters:• Tech-savvy students• Student bloggers• Merchants in daily dealsBusiness ModelOnline Community Platform forInternational Students in Korea25-Apr-2013Version 0.1
  12. 12. Q&Aanggri@business.kaist.ac.krlinkedin.com/in/anggriawan

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