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Jeff Bezos: The Ultimate Disrupter

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Course: Media Economics
Date: Jan 22, 2013

Reference:
Fortune Magazine 2012 – "Amazon's Jeff Bezos: The Ultimate Disrupter"

Published in: Business
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Jeff Bezos: The Ultimate Disrupter

  1. 1. JEFF  BEZOS  THE  ULTIMATE  DISRUPTER IM557  Media  Economics  –  KAIST  Business  School By:  Sungwoo  Baek,  Anggriawan  Sugianto
  2. 2. AMAZON  the  largest  online  retailer  in  the  world
  3. 3. VISION •  Amazon  was  founded  by  Jeff  Bezos  in  1994 •  To  be  Earth’s  most  customer-­‐‑centric  company  for   four  primary  customer  sets:  consumers,  sellers,   enterprises,  and  content  creators
  4. 4. HISTORY •  1995:  Started  online  book  store •  1997:  IPO  at  $18/share •  1994-­‐‑2000 •  1998:  Acquired  Internet  Movie  Database  (IMDB) •  1999:  Acquired  Alexa  Internet  for  $250  million •  2001-­‐‑2005 •  1999:  Jeff  Bezos  named  Time  “Person  of  The  Year” •  2006-­‐‑2010 •  2000:  Reached  revenue  $2.8  billion  within  first  5  •  2011-­‐‑now years  –  one  of  the  fastest  growth  in  the  Internet   history
  5. 5. HISTORY •  2002:  Launched  Amazon  Web  Service  –  a  reliable,   scalable  &  inexpensive  cloud  computing  platform •  2002:  Launched  Amazon.ca •  1994-­‐‑2000 •  2003:  Launched  A9.com  –  ads  &  search  engine •  2001-­‐‑2005 •  2004:  Acquired  Joyo.com  for  $72  million  –  now  it’s  •  2006-­‐‑2010 Amazon.cn •  2011-­‐‑now
  6. 6. HISTORY •  2007:  Launched  Amazon  MP3 •  2007:  Launched  Kindle  (1st  generation) •  1994-­‐‑2000 •  2008:  Acquired  Audible.com  for  $300  million •  2009:  Acquired  Zappos.com  for  $  1.2  billion •  2001-­‐‑2005 •  2010:  Invested  $  175  million  for  LivingSocial •  2006-­‐‑2010 •  2011-­‐‑now
  7. 7. HISTORY •  2011:  Market  cap  tops  $100  billion •  2011:  Launched  Kindle  Fire  &  Kindle  Touch •  1994-­‐‑2000 •  2012:  Acquired  Kiva  for  $  775  million •  2001-­‐‑2005 •  2006-­‐‑2010 •  2011-­‐‑now
  8. 8. STOCK  CHART Amazon  stock  price  has  been  increasing  18,000%  since  IPO
  9. 9. AMAZON  IS  A  GIANT Y/Y  growth  for  Q1/2011   +38% 3x  growth  of  e-­‐‑commerce  market Market  cap $123.26  bn almost  2x  market  cap  of  Ebay Customer 137  million 2x  #customer  of  Groupon Employee 56,200 13x  more  than  Facebook Annual  revenue $48  bn 27%  more  than  Google Internet  traffic  rank 8th above  QQ,  TwiOer,  Taobao Retail  brand 1st before  Walmart
  10. 10. GLOBAL  REVENUE Amazon  is  not  a  merely  online  bookstore  indeed!
  11. 11. JEFF  BEZOS  Businessperson  of  the  Year  2012
  12. 12. “TRY  TO  READ  ONE’S  MIND     AND  TRY  TO  INNOVATE”
  13. 13. JEFF  BEZOS
  14. 14. JEFF  BEZOS Technology  intelligence Financial  intelligenceInnovative  business  model Strong  Execution
  15. 15. THE  STRATEGY“We  are going to be unprofitable for a long time.                  And that is our strategy.” “Low-­‐‑Price,  Low-­‐‑Margin  Strategy” “Your margin is my opportunity”
  16. 16. THE  SECRET  TO  SUCCESSSecret  #  1 Obsess over customers Always Customer is number 1 prioritySecret  #  2 Invent we  need  to  invent  on  their  behalf.Secret  #  3 Think long term Most  initiatives  we  undertake  take  5  to  7  yearsSecret  #  4 It’s always day 1 Always  new  ways  and  new  things
  17. 17. “What  is  our  strategy  for  our  business?”
  18. 18. “Take  pride  in  your  decisions  and  your  hard  work,  but  not  in  your  gifts.   And  Try  to  minimize  regret.”   –  Jeff  Bezos
  19. 19. Jeff  Bezos:  The  Ultimate  Disrupter THANK  YOU

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