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WordCamp Orlando 2015 - WordPress for Everyone

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Are you unsure if WordPress is the platform for you or your business?. From a range of topics from themes, plugins, custom-builds, e-commerce, and more, I will share three case studies of how I’ve used WordPress in different ways to centralize three different brands online. The case studies covered here will share how WordPress can be beneficial to almost any business.

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WordCamp Orlando 2015 - WordPress for Everyone

  1. 1. Wordpress for everyone: 
 Case Studies for Non-Profits, Education, and Bloggers
  2. 2. HEY GIRL HEY! ANGELICA YARDE Partner and Director of Projects at Sevenality Editor & Designer at Studio 404 Twitter
 @studio404design E-mail
 angel@sevenality.com Slideshare www.studio-404.com/blog
  3. 3. OVERVIEW • Part 1: WordPress for Everyone? • Why WordPress Works for Businesses • What Every Business Owner Should Know • Part 2: Case Study - Non-Profits • Part 3: Case Study - Education • Part 4: Case Study - Blog & E-Commerce • Part 5: Q&A Tweet! @studio404design
  4. 4. section 1 WordPress for Everyone?
  5. 5. WHY WORDPRESS WORKS FOR BUSINESSES • Low costs (Um, free?) • Solid infrastructure • Customizable • Themes • Plug-Ins Tweet! @studio404design
  6. 6. WHAT EVERYONE SHOULD KNOW User experience is exactly as it sounds. What will your visitors, leads, and potential customers experience? You want your site and its functionality to be inclusive, cohesive, precise, and clear. Tweet! @studio404design
  7. 7. USER EXPERIENCE INCLUDES • Design • Content • Accessibility Tweet! @studio404design
  8. 8. THINK ABOUT IT What are three things that your site offers to create a unique user experience? Tweet! @studio404design
  9. 9. section 2 Case Study: Non-Profits
  10. 10. PROJECT SCOPE:CDF Creation Development Foundation is a 501(c)3 organization focused on funding education projects. In 2012, CDF enlisted us to create a responsive website that could feature campaigns for donors and a place to receive online donations. Tweet! @studio404design
  11. 11. NEEDS TO CONSIDER • Responsive design • Text-heavy content • Online payment gateway • Audience Tweet! @studio404design
  12. 12. CREATION DEVELOPMENT FOUNDATION Tweet! @studio404design
  13. 13. PROJECT:CDF Tweet! @studio404design
  14. 14. PROJECT:CDF Tweet! @studio404design
  15. 15. PROJECT:CDF Tweet! @studio404design
  16. 16. PROJECT:CDF Tweet! @studio404design
  17. 17. PROJECT:CDF Tweet! @studio404design
  18. 18. PLUG-INS • Advanced Custom Fields • Gravity Forms • Stripe Plugin Tweet! @studio404design
  19. 19. RESULTS • $10,000+ in donations collected via the website • 2014 Christmas Campaign goal met • Introduction to a brand • Introduced the client to branded content strategy Tweet! @studio404design
  20. 20. THINK ABOUT IT What features in the CDF project could be applied to a non-profit that focused on homeless outreach and support? Tweet! @studio404design
  21. 21. section 3 Case Study: Education
  22. 22. PROJECT SCOPE:CKV Creation Kids Village is an operating early childhood education center and early elementary school that focuses on play-based learning. Located in a town of over 13,000 people, the majority of the clientele are parents of children who work at two enterprise-level corporations within a five mile radius. Tweet! @studio404design
  23. 23. NEEDS TO CONSIDER • Budget • Internal staff access • Information resource • Audience Tweet! @studio404design
  24. 24. CREATION KIDS VILLAGE Tweet! @studio404design
  25. 25. PROJECT:CKV Tweet! @studio404design
  26. 26. PROJECT:CKV Tweet! @studio404design
  27. 27. PROJECT:CKV Tweet! @studio404design
  28. 28. PLUG-INS • The Events Calendar Pro • Timetable Responsive Plugin for WordPress Tweet! @studio404design
  29. 29. PROJECT:CKV Tweet! @studio404design
  30. 30. PROJECT:CKV Tweet! @studio404design
  31. 31. RESULTS • Over 180 children enrolled • Early elementary school launch • Increase of administrative team productivity • Down-time has been minimized Tweet! @studio404design
  32. 32. THINK ABOUT IT What features in the CKV project could be applied to a coffee shop? Tweet! @studio404design
  33. 33. section 4 Case Study: Blogs & Commerce
  34. 34. PROJECT SCOPE:S404 Studio 404 is a design blog that has an extension product line. Now after a year’s test run on another sellers platform, the site needed a redesign and e- commerce integration. Tweet! @studio404design
  35. 35. STUDIO 404 PAPER Tweet! @studio404design
  36. 36. PROJECT:STUDIO 404 Tweet! @studio404design
  37. 37. PROJECT:STUDIO 404 Tweet! @studio404design
  38. 38. PROJECT:STUDIO 404 Tweet! @studio404design
  39. 39. PROJECT:STUDIO 404 Tweet! @studio404design
  40. 40. PROJECT:STUDIO 404 Tweet! @studio404design
  41. 41. PLUG-INS • Jetpack • CommentLuv • CoSchedule • jQuery Pin It Button for Images • MailChimp • NextScripts • WooCommerce • Yoast SEO Tweet! @studio404design
  42. 42. RESULTS • Increase in traffic • Gave me the feels Tweet! @studio404design
  43. 43. Q&A ANGELICA YARDE Partner and Director of Projects at Sevenality Editor & Designer at Studio 404 Twitter
 @studio404design E-mail
 angel@sevenality.com Slideshare www.studio-404.com/blog

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