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Content Strategies for WordPress - FLBlogCon

In this talk, users of all levels can expect to learn different ways to create content strategies for their WordPress sites and blogs. I will be covering content generation, editorial calendars, and creating branded content.

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Content Strategies for WordPress - FLBlogCon

  1. 1. CREATING CONTENT STRATEGIES FOR WORDPRESS Tweet! #FLBlogCon @studio404design
  2. 2. OVERVIEW • Section 1: Generating Content Ideas • Approaching Content Creation • Value of Branded Content • Creating Branded Content Guidelines • Section 2: Content Organization • Editorial Calendars • Section 3: Repurposing Content Tweet! #FLBlogCon @studio404design
  3. 3. SECTION 1: GENERATING CONTENT IDEAS Tweet! #FLBlogCon @studio404design
  4. 4. GENERATING CONTENT IDEAS MYTH Content creation is difficult to do. TRUTH Content creation is as easy or as hard you make it. Tweet! #FLBlogCon @studio404design
  5. 5. GENERATING CONTENT IDEAS REALITY We are often overwhelmed with the idea of creating the content we want for ourselves. Don’t allow roadblocks to stop you from executing the great ideas that are waiting to be discovered. Tweet! #FLBlogCon @studio404design
  6. 6. GENERATING CONTENT IDEAS THE APPROACH Challenge: Let’s generate content ideas for a new website. Not Yo Madre’s Nachos is a new create-your-own nacho stack food truck. Write three items you would find on the Not Yo Madre’s Nachos home page. Tweet! #FLBlogCon @studio404design
  7. 7. GENERATING CONTENT IDEAS WHY BRANDED CONTENT WORKS Creates transparency Increases visibility Sets pattern for consistency Allows for innovative thinking Tweet! #FLBlogCon @studio404design
  8. 8. EXAMPLES OF BRANDED CONTENT Credit: Creative Market Tweet! #FLBlogCon @studio404design
  9. 9. EXAMPLES OF BRANDED CONTENT Credit: Creative Market Tweet! #FLBlogCon @studio404design
  10. 10. EXAMPLES OF BRANDED CONTENT Credit: Creative Market Tweet! #FLBlogCon @studio404design
  11. 11. GENERATING CONTENT IDEAS CREATING BRANDED CONTENT GUIDELINES Offers regulations without creating confusion Decreases content creation time Positions brands among their competitors Increases chance of consistency Tweet! #FLBlogCon @studio404design
  12. 12. GENERATING CONTENT IDEAS CREATING BRANDED CONTENT GUIDELINES Create the overall tone for your content Choose your formatting and your tone Select a visual style for your content Keep a schedule in mind Tweet! #FLBlogCon @studio404design
  13. 13. GENERATING CONTENT IDEAS CHALLENGE Not Yo Madre’s Nachos has a newsletter. What type of information should they send out to their customers who sign up? Tweet! #FLBlogCon @studio404design
  14. 14. GENERATING CONTENT IDEAS DOWNLOAD 75 BLOG POST TITLE PROMPTS PDF download that includes 75 blog post title prompts to help you generate content Tweet! #FLBlogCon @studio404design
  15. 15. SECTION 2: CONTENT ORGANIZATION Tweet! #FLBlogCon @studio404design
  16. 16. CONTENT ORGANIZATION MYTH Time spent on content organization is time wasted. TRUTH Creating content organization systems saves time and allows more time for creative thinking. Tweet! #FLBlogCon @studio404design
  17. 17. CONTENT ORGANIZATION SEPARATING CONTENT BY TYPE Website Informational Pages Blog Social Media Newsletter Tweet! #FLBlogCon @studio404design
  18. 18. CONTENT ORGANIZATION Categorize Your Content Know the basic topics that your content falls under. These will become your categories. Using categories for content in a WordPress blog is a key factor for SEO. Not only will the categories help you with blogging, they will be useful for your overall content creation. Tweet! #FLBlogCon @studio404design
  19. 19. CONTENT ORGANIZATION WHAT ARE YOUR CATEGORIES? Should be 5-7 overall words that you can categorize your content into. Categories are main themes. Tags further expand upon these themes. Make everything you do SEO friendly, especially your categories. Tweet! #FLBlogCon @studio404design
  20. 20. GENERATING CONTENT IDEAS CHALLENGE Not Yo Madre’s Nachos needs to organize their content. What are three categories they should be using for their blog content? Tweet! #FLBlogCon @studio404design
  21. 21. CONTENT ORGANIZATION SCHEDULING YOUR CONTENT Will change your life. (Seriously) Increases productivity. (By 1,000%. Scientifically proven*) Allows opportunity for collaboration and growth. Challenges better content creation. *I’m not a scientist. Not a real fact. Tweet! #FLBlogCon @studio404design
  22. 22. CONTENT ORGANIZATION WAYS TO SCHEDULE YOUR CONTENT Free Paper Planner Google Calendar Buffer (Premium Upgrade) HootSuite (Premium Upgrade) EditFlow Plugin MailChimp Premium Co-Schedule Tweet! #FLBlogCon @studio404design
  23. 23. CONTENT ORGANIZATION SCHEDULING SOCIAL MEDIA Buffer Facebook, Google+, LinkedIn, Pinterest, Twitter (Instagram coming soon*) HootSuite Facebook, Google+, Instagram, LinkedIn, Twitter SocialPilot Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter *Said via Twitter. Not super official but official enough I guess. Tweet! #FLBlogCon @studio404design
  24. 24. CONTENT ORGANIZATION USING EDITFLOW Calendar Custom Statuses Editorial Contents Editorial Metadata Notifications Story Budget User Groups Tweet! #FLBlogCon @studio404design
  25. 25. CONTENT ORGANIZATION USING COSCHEDULE Has the functionality of EditFlow but offers more features Includes several ways to schedule social media campaigns Offers analytical data Tweet! #FLBlogCon @studio404design
  26. 26. CONTENT ORGANIZATION USING COSCHEDULE Creating a new blog post in CoSchedule is easy and offers a variety of options including drag-and- drop importing of files and including Google Docs. Tweet! #FLBlogCon @studio404design
  27. 27. CONTENT ORGANIZATION USING COSCHEDULE CoSchedule forces you to re-think about the way you schedule social media promotion by prompting several times that you can schedule a post in the present and future. Tweet! #FLBlogCon @studio404design
  28. 28. CONTENT ORGANIZATION DOWNLOAD SOCIAL MEDIA SCHEDULER Excel spreadsheet download which includes a monthly social media content calendar. Tweet! #FLBlogCon @studio404design
  29. 29. SECTION 3: REPURPOSING CONTENT Tweet! #FLBlogCon @studio404design
  30. 30. REPURPOSING CONTENT MYTH Repurposing content is bad. TRUTH Repurposing content lazily is bad. Good content can and should be repurposed to help reinforce your brand. Tweet! #FLBlogCon @studio404design
  31. 31. REPURPOSING CONTENT Creatively Using Your Content Strong content can be expound upon. How are you using the content you are creating to build more content? Are you allowing good content to collect dust? Tweet! #FLBlogCon @studio404design
  32. 32. REPURPOSING CONTENT Examples Creating digital products (e-books, e-courses) Revisiting old content Creating blog series Creating newsletter Reposting via social media Tweet! #FLBlogCon @studio404design
  33. 33. E-BOOKS & E-COURSES • E-books • Downloadable • Easy to sell to a larger audience • Can grow into an e-course • E-Courses • Require consistent marketing • Can be sold at a higher price point • Offers more details and instruction for results Tweet! #FLBlogCon @studio404design
  34. 34. REPURPOSING YOUR CONTENT • Select content that has been proven valuable to your audience. • Make sure all of your content fits within the theme. • Existing content is easier to expand on than creating all new content. Tweet! #FLBlogCon @studio404design
  35. 35. SELL YOUR PRODUCT WITH WORDPRESS • E-books • WooCommerce • Shopify + WordPress • Easy Digital Downloads • E-courses • Simple Course Creator • Sensei - WooCommerce • LearnDash Tweet! #FLBlogCon @studio404design
  36. 36. SALUTATIONS! Angelica Yarde Partner and Director of Projects at Sevenality Editor & Designer at Studio 404 Paper Co-Host of Heart + Hustle Podcast Twitter: @studio404design E-mail: Slideshare: Tweet! #FLBlogCon @studio404design