1.
CREATING CONTENT
STRATEGIES FOR
WORDPRESS
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2.
OVERVIEW
• Section 1: Generating Content Ideas
• Approaching Content Creation
• Value of Branded Content
• Creating Branded Content Guidelines
• Section 2: Content Organization
• Editorial Calendars
• Section 3: Repurposing Content
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3.
SECTION 1:
GENERATING
CONTENT IDEAS
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4.
GENERATING CONTENT IDEAS
MYTH
Content creation is difficult to do.
TRUTH
Content creation is as easy or as hard you make
it.
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5.
GENERATING CONTENT IDEAS
REALITY
We are often overwhelmed with the idea of
creating the content we want for ourselves.
Don’t allow roadblocks to stop you from
executing the great ideas that are waiting to be
discovered.
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6.
GENERATING CONTENT IDEAS
THE APPROACH
Challenge: Let’s generate content ideas for a
new website. Not Yo Madre’s Nachos is a new
create-your-own nacho stack food truck. Write
three items you would find on the Not Yo
Madre’s Nachos home page.
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7.
GENERATING CONTENT IDEAS
WHY BRANDED CONTENT WORKS
Creates transparency
Increases visibility
Sets pattern for consistency
Allows for innovative thinking
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8.
EXAMPLES OF BRANDED CONTENT
Credit: Creative Market
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9.
EXAMPLES OF BRANDED CONTENT
Credit: Creative Market
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10.
EXAMPLES OF BRANDED CONTENT
Credit: Creative Market
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11.
GENERATING CONTENT IDEAS
CREATING BRANDED CONTENT GUIDELINES
Offers regulations without creating confusion
Decreases content creation time
Positions brands among their competitors
Increases chance of consistency
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12.
GENERATING CONTENT IDEAS
CREATING BRANDED CONTENT GUIDELINES
Create the overall tone for your content
Choose your formatting and your tone
Select a visual style for your content
Keep a schedule in mind
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13.
GENERATING CONTENT IDEAS
CHALLENGE
Not Yo Madre’s Nachos has a newsletter. What
type of information should they send out to
their customers who sign up?
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14.
GENERATING CONTENT IDEAS
DOWNLOAD
75 BLOG POST TITLE PROMPTS
PDF download that includes 75 blog post title
prompts to help you generate content
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15.
SECTION 2:
CONTENT
ORGANIZATION
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16.
CONTENT ORGANIZATION
MYTH
Time spent on content organization is time
wasted.
TRUTH
Creating content organization systems saves time
and allows more time for creative thinking.
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17.
CONTENT ORGANIZATION
SEPARATING CONTENT BY TYPE
Website
Informational Pages
Blog
Social Media
Newsletter
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18.
CONTENT ORGANIZATION
Categorize Your Content
Know the basic topics that your content falls under.
These will become your categories. Using categories
for content in a WordPress blog is a key factor for
SEO. Not only will the categories help you with
blogging, they will be useful for your overall content
creation.
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19.
CONTENT ORGANIZATION
WHAT ARE YOUR CATEGORIES?
Should be 5-7 overall words that you can categorize
your content into.
Categories are main themes. Tags further expand upon
these themes.
Make everything you do SEO friendly, especially your
categories.
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20.
GENERATING CONTENT IDEAS
CHALLENGE
Not Yo Madre’s Nachos needs to organize their
content. What are three categories they should
be using for their blog content?
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21.
CONTENT ORGANIZATION
SCHEDULING YOUR CONTENT
Will change your life. (Seriously)
Increases productivity. (By 1,000%. Scientifically
proven*)
Allows opportunity for collaboration and growth.
Challenges better content creation.
*I’m not a scientist. Not a real fact.
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22.
CONTENT ORGANIZATION
WAYS TO SCHEDULE YOUR CONTENT
Free
Paper Planner
Google Calendar
Buffer (Premium Upgrade)
HootSuite (Premium Upgrade)
EditFlow Plugin
MailChimp
Premium
Co-Schedule
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23.
CONTENT ORGANIZATION
SCHEDULING SOCIAL MEDIA
Buffer
Facebook, Google+, LinkedIn, Pinterest, Twitter (Instagram coming
soon*)
HootSuite
Facebook, Google+, Instagram, LinkedIn, Twitter
SocialPilot
Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter
*Said via Twitter. Not super official but official enough I guess.
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24.
CONTENT ORGANIZATION
USING EDITFLOW
Calendar
Custom Statuses
Editorial Contents
Editorial Metadata
Notifications
Story Budget
User Groups
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25.
CONTENT ORGANIZATION
USING COSCHEDULE
Has the functionality of EditFlow but offers more
features
Includes several ways to schedule social media
campaigns
Offers analytical data
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26.
CONTENT ORGANIZATION
USING COSCHEDULE
Creating a new blog
post in CoSchedule is
easy and offers a
variety of options
including drag-and-
drop importing of files
and including Google
Docs.
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27.
CONTENT ORGANIZATION
USING COSCHEDULE
CoSchedule forces you
to re-think about the
way you schedule
social media promotion
by prompting several
times that you can
schedule a post in the
present and future.
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28.
CONTENT ORGANIZATION
DOWNLOAD
SOCIAL MEDIA SCHEDULER
Excel spreadsheet download which includes a
monthly social media content calendar.
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29.
SECTION 3:
REPURPOSING
CONTENT
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30.
REPURPOSING CONTENT
MYTH
Repurposing content is bad.
TRUTH
Repurposing content lazily is bad. Good content
can and should be repurposed to help reinforce
your brand.
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31.
REPURPOSING CONTENT
Creatively Using Your Content
Strong content can be expound upon. How are you
using the content you are creating to build more
content? Are you allowing good content to collect
dust?
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32.
REPURPOSING CONTENT
Examples
Creating digital products (e-books, e-courses)
Revisiting old content
Creating blog series
Creating newsletter
Reposting via social media
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33.
E-BOOKS & E-COURSES
• E-books
• Downloadable
• Easy to sell to a larger audience
• Can grow into an e-course
• E-Courses
• Require consistent marketing
• Can be sold at a higher price point
• Offers more details and instruction for results
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34.
REPURPOSING YOUR CONTENT
• Select content that has been proven valuable to
your audience.
• Make sure all of your content fits within the
theme.
• Existing content is easier to expand on than
creating all new content.
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35.
SELL YOUR PRODUCT WITH WORDPRESS
• E-books
• WooCommerce
• Shopify + WordPress
• Easy Digital Downloads
• E-courses
• Simple Course Creator
• Sensei - WooCommerce
• LearnDash
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36.
SALUTATIONS!
Angelica Yarde
Partner and Director of Projects at Sevenality
Editor & Designer at Studio 404 Paper
Co-Host of Heart + Hustle Podcast
Twitter: @studio404design
E-mail: angel@sevenality.com
Slideshare: www.sevenality.com/blog
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