Health Warning Please remember that the Exam Board  doesn’t provide MAs for anything beyond  U4, so this is my best inter...
Scenario   Well this is basically a Show And Tell    Unit. Here you are providing instruction    and guidance on the tech...
Task 1: The Kit   Here you establish the ground rules:     Functions of a digital camera (detail      depends on level) ...
Task 1: The Kit So start with an outline of what a decent  digi camera does. NOT a smartphone  camera, not a hugely expen...
Markgrid – AO1   PASS     Candidates demonstrate some      knowledge of the functions of a digital      camera and how t...
Markgrid – AO1   MERIT     Candidates demonstrate a good      understanding of the digital format and its      strengths...
Markgrid – AO1   DISTINCTION     Candidates demonstrate a thorough understanding      of digital image creation and prod...
Task 2: Nuts & Bolts   So you took the photo. Great. Now what    about storage? What about formats for    best effect/ sm...
Markgrid – AO2   PASS     Candidates demonstrate a good     knowledge of file types for digital     photographs and data...
Markgrid – AO2   MERIT     Candidates demonstrate a detailed      knowledge of file types for digital      photographs a...
Markgrid – AO2   DISTINCTION     Candidates demonstrate a thorough      understanding of file types for digital      pho...
Task 3: New stuff for later   Here you collect your images, looking    specifically at the next couple of AOs,    when yo...
Markgrid – AO3   PASS     Candidates identify and collect new      images from other sources and save      them in appro...
Markgrid – AO3   MERIT     Candidates identify and collect new      images from a range of other sources      and save t...
Markgrid – AO3   DISTINCTION     Candidates identify and collect new      images from a wide range of other      sources...
Task 4: Pulling bits together   Here you create your images showcasing a    range of skills and techniques: the number   ...
Markgrid – AO4   PASS     Candidates demonstrate a good      understanding of manipulating digital      images and modif...
Markgrid – AO4   MERIT     Candidates competently manipulate      digital images and creatively enhance      them using ...
Markgrid – AO4   DISTINCTION     Candidates demonstrate mastery of      digital image creation and enhancement,      usi...
Task 5: New Stuff   More techniques to exhibit this time – using    your own images:     adding effects,      ○ e.g. mor...
Task 5: New Stuff   Things to note here:     Candidates should be aware of the rapid      market changes in this field a...
Markgrid – AO5   PASS     Candidates carry out complex image      manipulation and creation using image      manipulatio...
Markgrid – AO5   MERIT     Candidates carry out complex image      manipulation and creation using image      manipulati...
Markgrid – AO5   DISTINCTION     Candidates carry out complex image      manipulation and creation using image      mani...
Task 6: Showing Off! Now you have to put it all into a portfolio  – one that makes the best of every  effort, design, ski...
Task 6: Showing Off!   We need to think about the impact of    paper type, printer style and ink/toner    quality in this...
Markgrid – AO6   PASS     Candidates present the edited and      unedited photographs in a portfolio and      produce li...
Markgrid – AO6   MERIT     Candidates present the edited and      unedited photographs in a portfolio and      produce s...
Markgrid – AO6   DISTINCTION     Candidates present the edited and      unedited photographs in a portfolio and      pro...
Task 7: Was it good forYou?   So now look at this portfolio.     Look at its fitness for purpose, as well as the      qu...
Markgrid – AO7   PASS     Candidates provide a review of their work      covering quality rather than fitness for      p...
Markgrid – AO7   MERIT     Candidates provide a review of their work      covering quality and fitness for purpose.    ...
Markgrid – AO6   DISTINCTION     Candidates provide a detailed analysis of      their work in terms of quality and fitne...
U10   digital imaging & photography
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U10 digital imaging & photography

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Guide to survival of Unit 10, digital imaging and photography

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U10 digital imaging & photography

  1. 1. Health Warning Please remember that the Exam Board doesn’t provide MAs for anything beyond U4, so this is my best interpretation of the markgrids and other paperwork… Note: this one needs easy and frequent access to a decent digi camera.. Or two… and lenses… and printers… and paper…
  2. 2. Scenario Well this is basically a Show And Tell Unit. Here you are providing instruction and guidance on the techniques and skills involved in digital imagery – and the impacts of different elements on the outcomes. So this is a portfolio, culminating in something like the one I showed you in class, on the power of the digital camera combined with modern image manipulation software.
  3. 3. Task 1: The Kit Here you establish the ground rules:  Functions of a digital camera (detail depends on level)  Produce photographic evidence supporting statements made ○ Basically, showing how file size, resolution, focus and exposure change the image
  4. 4. Task 1: The Kit So start with an outline of what a decent digi camera does. NOT a smartphone camera, not a hugely expensive SLR with bells and whistles. How do you control each of these features? And what happens when you do?
  5. 5. Markgrid – AO1 PASS  Candidates demonstrate some knowledge of the functions of a digital camera and how to control them.  They choose and set file size, resolution and selectively set focus and exposure.  They produce a range of images that demonstrate a sound knowledge of digital photography, taking account of the characteristics of a digital camera.
  6. 6. Markgrid – AO1 MERIT  Candidates demonstrate a good understanding of the digital format and its strengths and limitations.  They use the characteristics of the digital camera to enhance a chosen photographic situation.  They show a competent understanding of adjusting camera settings to achieve desired file size, resolution, focus and exposure.  They capture creative visual images that take advantage of the digital camera format.
  7. 7. Markgrid – AO1 DISTINCTION  Candidates demonstrate a thorough understanding of digital image creation and production.  They use the characteristics of the digital camera to enhance a chosen photographic situation.  They show an advanced understanding of adjusting camera settings to achieve desired, resolution, focus and exposure.  Candidates capture creative visual images that take advantage of the digital camera format.  The candidate’s digital photographs will show a thorough understanding of the digital format and its strengths and limitations.
  8. 8. Task 2: Nuts & Bolts So you took the photo. Great. Now what about storage? What about formats for best effect/ smallest storage/ easiest sharing??? More explanation here – and as always, if you’re not sure whether to say it, remember it’s better to be looking AT it than FOR it when you’re talking coursework!
  9. 9. Markgrid – AO2 PASS  Candidates demonstrate a good knowledge of file types for digital photographs and data storage formats. ○ Yeah, straightforward, but even at Pass this means more than ‘uh, the camera stores it in, uh, jpeg, so I guess that works…!’
  10. 10. Markgrid – AO2 MERIT  Candidates demonstrate a detailed knowledge of file types for digital photographs and data storage formats.  They explain and compare the different file types.
  11. 11. Markgrid – AO2 DISTINCTION  Candidates demonstrate a thorough understanding of file types for digital photographs and data storage formats.  They explain clearly and compare the different file types and identify the situations when each type is most suitable for use.
  12. 12. Task 3: New stuff for later Here you collect your images, looking specifically at the next couple of AOs, when you have to manipulate them to create the portfolio. Think of a project image, incorporating a number of images you’ve created and some you’ve collected, and collect those new images now.
  13. 13. Markgrid – AO3 PASS  Candidates identify and collect new images from other sources and save them in appropriate file formats.  They should use these images in conjunction with their own images to produce new images for Assessment Objectives 4 and 5.
  14. 14. Markgrid – AO3 MERIT  Candidates identify and collect new images from a range of other sources and save them in appropriate file formats.  They will use these images in conjunction with their own images to produce a range of new images for Assessment Objectives 4 and 5.
  15. 15. Markgrid – AO3 DISTINCTION  Candidates identify and collect new images from a wide range of other sources and save them in appropriate file formats.  They will use them in conjunction with their own images both digital and traditional to produce new, creatively rich images for Assessment Objectives 4 and 5.
  16. 16. Task 4: Pulling bits together Here you create your images showcasing a range of skills and techniques: the number & range depends on your level. But here are those skills:  sizing images,  cropping and scaling/changing resolution/ adjusting image colour attributes,  saturation / rotating,  straightening / brightness,  contrast / built-in effects ○ e.g. embossing, pencil/charcoal sketches
  17. 17. Markgrid – AO4 PASS  Candidates demonstrate a good understanding of manipulating digital images and modify them suitably using digital software.  They will use each editing technique listed at least once.
  18. 18. Markgrid – AO4 MERIT  Candidates competently manipulate digital images and creatively enhance them using digital software.  They will use each editing technique listed appropriately at least once.
  19. 19. Markgrid – AO4 DISTINCTION  Candidates demonstrate mastery of digital image creation and enhancement, using industry standard software tools to a professional level.  This will include effective use of all the editing techniques listed.  Candidates will annotate their printouts to explain the choice of editing technique.
  20. 20. Task 5: New Stuff More techniques to exhibit this time – using your own images:  adding effects, ○ e.g. morphing, ○ using filters, ○ layers, ○ masks, ○ paths / photo enhancements / juxtaposition and superimposition of images and text / multiple images / ○ photo restoration e.g. noise removal, lasso, feathering, cloning, healing and correcting patches / palettes / changing colour balance / sharpening and softening / changing contrast
  21. 21. Task 5: New Stuff Things to note here:  Candidates should be aware of the rapid market changes in this field and of any new software and digital tools that may affect their creative toolbox. (so use ‘em!)  Candidates should produce before and after images as well as annotated screenshots showing a range of tools and techniques used on a range of photographs.  They must also explain why they have used those particular tools and techniques.
  22. 22. Markgrid – AO5 PASS  Candidates carry out complex image manipulation and creation using image manipulation software using a variety of advanced editing techniques.  They will use each of the techniques listed.
  23. 23. Markgrid – AO5 MERIT  Candidates carry out complex image manipulation and creation using image manipulation software using a variety of advanced editing techniques.  They will use each of the techniques and examples listed
  24. 24. Markgrid – AO5 DISTINCTION  Candidates carry out complex image manipulation and creation using image manipulation software using a variety of advanced editing techniques.  They will use each of the techniques listed in the knowledge, understanding and skills as well as additional techniques.  They will independently source professional standard images and combine these with their own creative images to produce new, original pieces of work.
  25. 25. Task 6: Showing Off! Now you have to put it all into a portfolio – one that makes the best of every effort, design, skill and technique shown. You need to include feedback from others about the images (not me!) You must annotate the images with the techniques used – preferably including the word ‘because’!
  26. 26. Task 6: Showing Off! We need to think about the impact of paper type, printer style and ink/toner quality in this too.  What effect is had by changes in dpi setting?  What about print size, and quality?  How can printer settings change the effect?  What impact is had by paper quality?
  27. 27. Markgrid – AO6 PASS  Candidates present the edited and unedited photographs in a portfolio and produce limited or no evidence of feedback.  The photographs are not presented to give the best effect and are accompanied by short annotations identifying the techniques used in creating, editing and printing the images
  28. 28. Markgrid – AO6 MERIT  Candidates present the edited and unedited photographs in a portfolio and produce some evidence of feedback.  The photographs are clearly presented and accompanied by annotations describing the techniques used in creating, editing and printing the images.
  29. 29. Markgrid – AO6 DISTINCTION  Candidates present the edited and unedited photographs in a portfolio and produce detailed evidence of feedback.  The photographs are presented in an interesting and creative way and accompanied by annotations describing and justifying the techniques used in creating, editing and printing the images
  30. 30. Task 7: Was it good forYou? So now look at this portfolio.  Look at its fitness for purpose, as well as the quality of the work  Compare it to the work of a professional in the same arena  Comment on your work, showing understanding of the photographic process & how it is used professionally
  31. 31. Markgrid – AO7 PASS  Candidates provide a review of their work covering quality rather than fitness for purpose.  They make few comparisons between their own work and that of professional photographers.  Their evaluations show a basic grasp of the photographic process and how it is used professionally.
  32. 32. Markgrid – AO7 MERIT  Candidates provide a review of their work covering quality and fitness for purpose.  They make some comparisons between their own work and that of professional photographers.  Their evaluations show a sound understanding of the photographic process and how it is used professionally
  33. 33. Markgrid – AO6 DISTINCTION  Candidates provide a detailed analysis of their work in terms of quality and fitness for purpose.  They make critical comparisons between their own work and that of professional photographers.  Their evaluations show a complete understanding of the photographic process and how it is used professionally.

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