UniCredit Appathon 2015 Italy App Pitch by Make App Artist Team Angelo Artuso (mktg) Matteo Nossa (coder) Vladimir Nesterov (Art director)

1. THE APP WHICH GRANTS YOUR WISHES

2. 2
/// WALLY IN THREE POINTS
A POCKET MONEY APP BASED ON A VIRTUAL APP AND A REAL
CREDIT CARD WITH A EDUCATIONAL PURPOSE (SAVINGS AND
PERSONAL FINANCE) FOR TEENAGERS
VERY EASY TO USE FOR TEENAGERS AND PARENTS (NO FRILLS)
A TOOL TO LEVERAGE YOUR EXISTING CUSTOMER’S LOYALTY
AND TO FIND A NEW ONES (IMPRINTING)

3. 3
APP AND CREDIT CARD COULD BE GIVEN FOR FREE OR FOR A
SMALL YEARLY FEE
MAIN REVENUE
Money will remain longer in the bank account
Revenue for sales/operations costs
(recharge the wallet if the monthly plafond is over)
ADDITIONAL BUSINESS PATHS
A good point for small business affiliation and partnership
Point of contact for a financial promoter (during the prizes
collection)
Data Analitycs and possibility to push loan for small electronic
goods (console, smartphone etc) or travels
/// BUSINESS MODEL

4. 4
/// WALLY: USER EXPERIENCE

5. 4
/// WALLY: USER EXPERIENCE

6. THANK YOU FOR ATTENTION