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Air Asia PPT by FI Track
Leader: Angelin Tan
Team Member: Amy Ewe, Aaron Lim, Amos Kwah

Published in: Technology, Business
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  1. 1. AirAsia<br />Done By:Angelin Tan, Amy Ewe, Aaron Lim, Amos Kwah<br />
  2. 2. Introduction<br /><ul><li>Low fares, quality service and dependability airline
  3. 3. Provides over 100 routes across 11 countries
  4. 4. Asia’s leading airline with the widest route connectivity and largest customer base
  5. 5. Slogan “Now Everyone Can Fly”
  6. 6. Has made flying affordable for more than 50 million customers</li></li></ul><li>
  7. 7. Vision. Values. Mission<br />Vision<br />To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares<br />Values<br /><ul><li>Safety
  8. 8. Integrity
  9. 9. Valuing our people
  10. 10. Customer focus
  11. 11. Excellence in performance</li></ul>Mission statement<br /><ul><li>To be the best company to work for whereby employees are treated as part of a big family
  12. 12. Create a globally recognized ASEAN brand
  13. 13. To attain the lowest cost so that everyone can fly with AirAsia
  14. 14. Maintain the highest quality product, embracing technology to reduce cost and enhance service level.</li></li></ul><li>Statistics (Metrics)<br />
  15. 15. Facebook: AirAsia<br />
  16. 16. Facebook: JetStar<br />
  17. 17. Facebook: Tiger Airways<br />
  18. 18. Twitter: AirAsia<br />
  19. 19. Twitter: JetStar<br />
  20. 20. Twitter: Tiger Airways<br />
  21. 21. Campaign:<br />Photo Funia<br />
  22. 22. Photo Funia<br />Interactive Competition <br />Spread throughout 6months<br />Select a country and place of interest<br />Upload a photo <br />The participants will find the place <br />Imitate the photo<br />Upload photo to Facebook<br />Extra points for matching the theme<br />Win a prize.<br />
  23. 23. Campaign: How is it done?<br />Steps:<br />Decide on the country<br />Decide a place of interest<br />Come up with a proposed theme<br />Spread the campaign through social media<br />Upload the photo on facebook and self tag<br />Nominate a few photos <br />Base on the number of “likes” the photo have<br />
  24. 24. Goals<br />Fun and exploration character from our customer<br />Create awareness <br />Spread interesting places <br />To build rapport <br />Increase number of tickets sold by 10%<br />Increase mentions and retweets in twitter<br />Increase “likes” in our fan page<br />Share their vacation trips<br />
  25. 25. Benefits<br />Free advertisement<br />Word of mouth<br />Potential Viral Marketing<br />Excitement <br />Generate Site Traffic<br />Find New Customers Through Friends<br />
  26. 26. Branding & Trust<br />Cheapest yet Interesting low cost carrier<br />Impression<br />Vacations are successful with AirAsia<br />Engage & listen<br />Relationship with customer<br /> Involved with the company itself<br />
  27. 27. Campaign: Theme<br />There will be different themes on different months campaign.<br />The theme will play a part in:<br />deciding which place of interest is to be selected<br />the facial expression of the participants. <br />4 types of photo shots:<br />
  28. 28. Campaign: How to promote this campaign?<br />Traditional marketing: <br />advertisements and promotional banners.<br />Using the website and place article to educate the customers about the campaign.<br />Social media marketing:<br />
  29. 29. Campaign: Who can take part?<br />Customer who purchased Airfares or travel packages with AirAsia to the selected campaigned country of the month.<br />
  30. 30. Campaign: Who can take part?<br />Advantages: <br />convenient for the participants<br />Gain free publicity when friends and relatives of the participant view their photo with our sticker on them.<br />
  31. 31. Campaign: How do they submit their photo?<br />Participant will upload their photo on Facebook <br />Participant will have to tag themselves in the photo<br />Upon nominating the top few photos, the “Like race” will begins<br />the participant with the most likes will receive prizes.<br />Prizes<br />Free Air ticket to next “Country of the month”<br />Free Travel packages<br />Cash vouchers<br />
  32. 32. Campaign: How do they submit their photo?<br />
  33. 33. Campaign: Illustration<br />Month of July<br />Theme of the month: HappinessStart Date: 1/07/2011Submission Dateline: 31/07/2011Month of July Dateline: 7/08/2011Country: Hong KongCity: MacauPlace of interest: St. Paul's Church Hint: Church in Macau<br />
  34. 34. Campaign: Illustration<br />Example: participant who is travelling together with his/her family will submit this photo:<br />
  35. 35. What we hope to achieve from photo funia<br />Spread of influence to customers<br />Increase in sales revenue in comparison to previous quarter of 2011<br />Increase in Customer participation<br />
  36. 36. 1. Spread of influence to customers<br /><ul><li>Customers only buy tickets when do they really pass your message
  37. 37. By using photo funia , we can take the opportunity to help spread influence and good wording about how good Air Asia is using facebook.</li></li></ul><li>2. Increase in sales revenue in comparison to previous quarter of 2011<br /><ul><li>Recent events , tsunami , earthquakes causing impact on travelling industry
  38. 38. Explaining drop in sales
  39. 39. Hope to use this campaign to get better improvement in sales compared to 1st quarter of 2011</li></li></ul><li>2. Increase in Customer Participation<br /><ul><li>How many customers have actually shared their experience?
  40. 40. Use of photo funia to improve customer conversions
  41. 41. Spread message using picture to share experience
  42. 42. Show people they had good experience
  43. 43. Picture speaks a thousand words</li></li></ul><li>2. Quantitative Return on Investment<br /><ul><li>Spread of influence to customers( Customers who bought tickets vs Customer who bought tickets and helped spread influence to people around)
  44. 44. Increase in sales revenue in comparison to previous quarter of 2011(1st Quarter sales revenue vs 2nd Quarter sales revenue)
  45. 45. Increase in Customer participation(Total number of Customers during campaign vs Customers who participated in campaign)</li></li></ul><li>2. Qualitative Return on Influence<br />Calculating message spreading on different promotional platforms:<br />Youtube(views , likes and dislikes)<br />Facebook (Likes ,comments)<br />Twitter ( Retweets ,Favour tweets)<br />Blog(Visitor counts, comments and post views)<br />
  46. 46. Thank you!<br />Question & Answer<br />