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B2b marketing-and-sales-trend-for-2017

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B2b marketing-and-sales-trend-for-2017

  1. 1. B2B Marketing & Sales Trend for 2016
  2. 2. Introduction Introduction • 2017 is marked as the year of integration of sales and marketing. • This year manifests the need to endorse the upcoming trend to help your organization expedite growth. • So what trends should B2B sales and marketing teams brace?
  3. 3. Checkout the list below what are the hottest trends in 2016 • 2016 is marked as the year of integration of sales and marketing. • This year manifests the need to endorse the upcoming trend to help your organization expedite growth. • So what trends should B2B sales and marketing teams brace? Checkout the list below what are the hottest trends in 2017 -
  4. 4. The assimilation of sales and marketing tech sheaf: From sales data in the CRM to central content libraries with insights into content utilization, 2016 will see team solidifying their tool sets The assimilation of sales and marketing tech sheaf: From sales data in the CRM to central content libraries with insights into content utilization, 2017 will see team solidifying their tool sets
  5. 5. CRM for engaging prospects 1) CRM for engaging prospects For the engagement of prospects, maximum CRMs consolidate content insights within their data. 2016 is the year of the customer and CRMs must line up with.
  6. 6. Marketing Automation Strategy 2) Marketing Automation Strategy According to an online survey, companies are more likely to use marketing automation platforms
  7. 7. Employee Advocacy 3) Employee Advocacy 73% of salespeople use social networks as part of their sales process
  8. 8. Predictive Sales Analytics 4) Predictive Sales Analytics Analytics-enabled teams report more sales reps achieving individual quota
  9. 9. Prospecting & Sales Intelligence 5) Prospective and Sales Intelligence Top-notch sales companies are more proficient at understanding their prospect’s business challenges, as compare to all others
  10. 10. Content-The means of productivity 6) Content – The means of Productivity In order to expedite preeminent sales productivity, a process to clean and manage content in a continuing fashion must be advanced
  11. 11. Data Driven Decision Data Driven Decision Organizations are moving gradually towards employing, using and endorsing data in order to make smarter decisions regarding their sales process
  12. 12. Predictive Sales ProcessPredictive Sales Process Sales organizations are more likely to deploy sales analytics solutions. Analytics help sales teams report on more authentic and actionable sales forecasts
  13. 13. The Significance of Content for SalesThe Significance of Content for Sales Marketers with buyer-aligned content are profited with double the revenue attributed to their marketing efforts
  14. 14. Marketing AlignmentMarketing Alignment There should be an alignment between sales and marketing for a company to execute effectively
  15. 15. So let’s make 2016 count
  16. 16. About Blue Mail Media

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