The document discusses Seattle's Best Coffee advertising campaign and strategies for gaining attention and persuading audiences. It addresses using unusual 30-second clips, humor, tapping into primal emotions with roller coaster feelings, and employing pathos, ethos, and logos in advertising. The goal is to convey how coffee is needed anywhere and what life would be like without it.

1. Seattle’s Best
Coffee
By Angelina Figueroa
Tuesday, October 14, 14

2. Seattle’s Best Coffee
Ad Campaign:
“Anywhere Coffee is Needed”
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3. Tuesday, October 14, 14

4. Then
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5. Now
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6. Quality
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7. On the go...
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8. 3
30 Second
Unusual
Clips
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9. Tuesday, October 14, 14

10. Yoga
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11. Porcupine
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12. Gliding
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13. Humor is Great
But how can I
relate?
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14. To Gain
Attention:
We need to tap
into the primal
part
of the brain.
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15. Get em’ with
emotions.
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16. Put them on a roller
coaster of emotions.
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17. Grab one!
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18. What would your life
be like without
coffee?
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19. To persuade an
audience
You’re going
to need...
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20. Pathos:
An appeal
to the
audiences
Emotions
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21. Ethos:
Credibility
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22. Logos:
Logic & Reasoning
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23. Work in progress...
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