In this deck I share my views on Internal Communications for a presentation at the 2014 NCHRA Young Professionals Summit
Title: The Internal Marketer
Topic: The Art and Science of Internal Communications
Description: Have a big initiative coming up? Implementing a new system or program that you need your stakeholders to buy into? But you are HR! How does that work? Internal marketing is inward facing marketing. Internal marketing is used by marketers to motivate all functions to satisfy customers. Yes, this includes employees!
What you get out of this:
Discover the art and science in internal marketing and communications
Learn internal marketing strategies and techniques that will help gain buy-in at any level in the organization
Learn what foundational channels you must cultivate and develop to ensure you get as much bang as possible in your employee communications