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MY STORY AT ING 
DIRECT 
By Angel Diaz-Maroto 
@adiazmaroto
MOUNT BANKLIMPUS 
Hundreds of projects in 
progress 
Tons of unfinished work 
RUP Methodology + UML 
Big gap between busin...
THE SPARTAN
GETTING INTO MOUNT BANKLIMPUS
THE CHALLEGE
THE JOURNEY …
… H A D J U S T B E G A N …
. . . T H A N I E X P E C T E D …
EPISODE 1 : THE CHAINS OF STATUS QUO
TO IMPROVE, REMOVE!
AWARENESS
VISUALIZATION
DRASTIC REDUCTION OF PROJECTS IN 
PROGRESS AND UNFINISHED WORK
FIRST SCRUM PROJECT
WHAT I DID RIGHT 
 Strong message Eliminar “To improve, remove!” 
 Soft landing 
 Respect the existing methodology 
 B...
WHAT I DID WRONG 
 Trying to be right 
 Trying to do it alone 
 Being too aggressive 
 Not looking for a reason for th...
EPISODE 2 : THE PHANTOM OF CHAOS
L IMIT WIP FOR AL L CLASSES OF SERVICES
PROJECTS WHERE DEVELOPED ITERATIVELY, 
PRODUCT FLOW WAS MANAGED WITH 
KANBAN
DRASTIC REDUCTION OF UNNECESSARY 
ACTIVITIES & DEATH OF RUP
REORGANIZATION OF IT DEV & BUSINESS 
ANNAL ISTS ORIENTED TO BUSINESS 
DEMAND
AGI LE PORTFOL IO MANAGEMENT
WHAT I DID RIGHT 
 Hiring some help 
 I developed empathy for others and started working for them 
 Finding allies in t...
WHAT I DID WRONG 
 It was still MY change not THEIR change 
 Not finding a place/role/purpose/goal for management in 
th...
CHAPTER 3 : THE SHADOW OF FEAR
THE AGI LE WAY OR NO WAY
COMBINING AGI LE WI TH DESIGN THINKING AND 
LEAN STARTUP APPROACH
HIERARCHY AND BUREAUCRACY REDUCTION
REORGANIZATION INTO A CUSTOMER 
CENTRIC STRUCTURE 
Reorganization of change 
management in “Event in the life of a 
custom...
PROCESS IMPROVEMENT AND 
OPTIMIZATION
AGI LE IN NON IT PROJECTS
AND MORE … 
 From detailed plans to hypothesis and experiments 
 From annual to incremental budgeting 
 From keeping up...
WHAT I DID RIGHT 
 Involving business 
 Expand Agile beyond IT 
 Seeing Agile from the customer perspective 
 Organizi...
WHAT I DID WRONG 
 Not properly understanding my role in the Agile coaches 
team 
 Not accepting that my job was done 
...
THE END
SUMMARY 
 Yes, It’s possible 
 Yes, It takes time, effort an courage 
 It’s not about you 
 Don’t do it alone 
 Think...
NEW LIFE 
God of War is a registered trademark of Sony Computer 
Entertainment
TRANSITIONING TO 
AGILE IN A BANK, MY 
STORY AT ING DIRECT 
Angel Diaz-Maroto 
@adiazmaroto 
www.agilar.org 
@adiazmaroto
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My story at ING

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Once upon a time …. this multinational corporation was looking for IT methodology specialist (awful name by the way). I was looking for a job, and given that I knew some stuff about RUP, UML and CMMI, and interestingly I also knew some stuff about a methodology that is called Agile (Agile might be good, it sounds like doing the same stuff faster, that might have been a plus) ING decided to hire me for that position. So, tree years ago, I started working as level 8 employee in a 11 levels organisation with more than 1000 employees that would have never imagined the impact of that hiring.

After tree years they have more than 23 kanban boards, near 200 people from business, IT and contractors, every product building starts with an Agile inception and is continuously delivered in sprints by Scrum teams and the portfolio is visualised in taskboards their to properly manage the product flow among much more exciting things.

The virus spread also outside IT: business people are familiarised with Scrum, Kanban, user stories, continuous integration and delivery, daily standup meetings, retrospectives, etc. Even the top management participate in retrospectives, and use Agile inception and visual thinking techniques.

Cooperation and collaboration between IT and business drastically increased and the organisation decided to reinforce it, re-structuring the organisation to create a multi-disciplinar (business+IT) structure, which fits better with the new Agile way of working.

Many things happened in ING Direct Spain in this two years that I’m passionate about and I’d love to share with you.

I hope you’ll enjoy this story full of achievements, mistakes, successes, lessons learned, key factors, steps forward, steps backwards and much more about this long road.

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My story at ING

  1. 1. MY STORY AT ING DIRECT By Angel Diaz-Maroto @adiazmaroto
  2. 2. MOUNT BANKLIMPUS Hundreds of projects in progress Tons of unfinished work RUP Methodology + UML Big gap between business and IT Unhappy business …
  3. 3. THE SPARTAN
  4. 4. GETTING INTO MOUNT BANKLIMPUS
  5. 5. THE CHALLEGE
  6. 6. THE JOURNEY …
  7. 7. … H A D J U S T B E G A N …
  8. 8. . . . T H A N I E X P E C T E D …
  9. 9. EPISODE 1 : THE CHAINS OF STATUS QUO
  10. 10. TO IMPROVE, REMOVE!
  11. 11. AWARENESS
  12. 12. VISUALIZATION
  13. 13. DRASTIC REDUCTION OF PROJECTS IN PROGRESS AND UNFINISHED WORK
  14. 14. FIRST SCRUM PROJECT
  15. 15. WHAT I DID RIGHT  Strong message Eliminar “To improve, remove!”  Soft landing  Respect the existing methodology  Brutally manage impediments for change  Lots of communication  Visualization
  16. 16. WHAT I DID WRONG  Trying to be right  Trying to do it alone  Being too aggressive  Not looking for a reason for the people to change  Using buzzwords and complex concepts  I took trust for granted and I was a newcomer
  17. 17. EPISODE 2 : THE PHANTOM OF CHAOS
  18. 18. L IMIT WIP FOR AL L CLASSES OF SERVICES
  19. 19. PROJECTS WHERE DEVELOPED ITERATIVELY, PRODUCT FLOW WAS MANAGED WITH KANBAN
  20. 20. DRASTIC REDUCTION OF UNNECESSARY ACTIVITIES & DEATH OF RUP
  21. 21. REORGANIZATION OF IT DEV & BUSINESS ANNAL ISTS ORIENTED TO BUSINESS DEMAND
  22. 22. AGI LE PORTFOL IO MANAGEMENT
  23. 23. WHAT I DID RIGHT  Hiring some help  I developed empathy for others and started working for them  Finding allies in top management  Creating a global community  Training, Training and more training  Gather some metrics  Simplify the message
  24. 24. WHAT I DID WRONG  It was still MY change not THEIR change  Not finding a place/role/purpose/goal for management in the future organization  Don’t let people to do things “the wrong way” if they need to  Focus too much in the Agile practice rather than in the “whys”  Not properly manage the generated conflict
  25. 25. CHAPTER 3 : THE SHADOW OF FEAR
  26. 26. THE AGI LE WAY OR NO WAY
  27. 27. COMBINING AGI LE WI TH DESIGN THINKING AND LEAN STARTUP APPROACH
  28. 28. HIERARCHY AND BUREAUCRACY REDUCTION
  29. 29. REORGANIZATION INTO A CUSTOMER CENTRIC STRUCTURE Reorganization of change management in “Event in the life of a customer” Multidisciplinary Streams: Marketing Strategy Business process Business Operations PO UX Developers
  30. 30. PROCESS IMPROVEMENT AND OPTIMIZATION
  31. 31. AGI LE IN NON IT PROJECTS
  32. 32. AND MORE …  From detailed plans to hypothesis and experiments  From annual to incremental budgeting  From keeping up with congestion to manage Flow  From project focus to continuously deliver value  Form hidden progression to radical visibility
  33. 33. WHAT I DID RIGHT  Involving business  Expand Agile beyond IT  Seeing Agile from the customer perspective  Organizing 2 Open spaces (Management, Gemba)  Going outside of the picture  Coaching coaches  Getting trust  Build a committed change coalition  Develop competences and evangelists
  34. 34. WHAT I DID WRONG  Not properly understanding my role in the Agile coaches team  Not accepting that my job was done  Not being proud enough of the effort of all my colleagues  Focus too much in other Business Units / Countries
  35. 35. THE END
  36. 36. SUMMARY  Yes, It’s possible  Yes, It takes time, effort an courage  It’s not about you  Don’t do it alone  Think from the business perspective  Give people a reason to change as people
  37. 37. NEW LIFE God of War is a registered trademark of Sony Computer Entertainment
  38. 38. TRANSITIONING TO AGILE IN A BANK, MY STORY AT ING DIRECT Angel Diaz-Maroto @adiazmaroto www.agilar.org @adiazmaroto

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