Dentists and Social Networking

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  • Dentists and Social Networking

    1. 1. Creating Momentum in your Marketing
    2. 2. Traditional Marketing Tools <ul><li>Direct Mail / Coupons </li></ul><ul><li>Magazine, Newspaper Advertising </li></ul><ul><li>Broadcast Media (cable & local t.v., radio) </li></ul><ul><li>Brochures </li></ul><ul><li>Signage </li></ul><ul><li>Trade Shows </li></ul><ul><li>Referral Marketing / Word of Mouth </li></ul>
    3. 3. Online Phase 1 <ul><li>Website content & design / wireless websites </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Email Marketing </li></ul><ul><li>Banner Ads </li></ul><ul><li>Digital Brochures </li></ul><ul><li>Online Sponsorships </li></ul>
    4. 4. Web 2.0 Tools — Online Phase 2 <ul><li>Social Networking </li></ul><ul><li>Blogs </li></ul><ul><li>Online Communities </li></ul><ul><li>Forums / Discussion Board </li></ul><ul><li>And much more… </li></ul>
    5. 5. It’s all about Connecting <ul><li>Social network users represent 67% of all internet users </li></ul><ul><ul><li>Offers the most personal, trusted and direct points of access to consumers </li></ul></ul><ul><ul><li>Provides consumers with options in searching for value, products and services and finding exactly what they need and want with minimum effort . </li></ul></ul><ul><li>Social Networking is here to stay </li></ul>
    6. 6. How Does it Affect Me as a Dentist? <ul><li>Many of your colleagues are already there </li></ul><ul><li>Keep current with new trends </li></ul><ul><li>Increase your profile in the dental community </li></ul><ul><li>Meet other like-minded individuals and colleagues (NewDocs.com) </li></ul>
    7. 7. It’s Not Just About Smiles Anymore <ul><li>Builds sense of community </li></ul><ul><li>Increases opportunities </li></ul><ul><li>Attracts conversations / exchange ideas / find answers </li></ul><ul><li>Help others get business referrals (collaborate just don’t collect) as well as yourself </li></ul><ul><li>Free publicity / boosts referral marketing efforts </li></ul><ul><li>Free testimonials and reviews </li></ul>
    8. 8. Facebook - Not Just for Kids <ul><li>Fastest growing social networking site </li></ul><ul><li>Powerful Business Tool </li></ul><ul><li>Geared to using your profile page as a home page for information being brought to you </li></ul><ul><li>Facebook is usually an older audience with more income </li></ul>
    9. 9. And ….. You Only Need 5 Minutes a Day <ul><li>Post a comment respond to a question </li></ul><ul><li>Reply to messages </li></ul><ul><li>Join a dentist group and invite a dentist to be your friend, (or a patient) </li></ul>
    10. 10. Musts for Facebook <ul><li>Be sure to create your profile in your own name </li></ul><ul><li>Encourage word of mouth referrals </li></ul><ul><li>Obtain recommendations </li></ul><ul><li>Create a business page </li></ul>
    11. 11. Blogs <ul><li>Search Engines love blogs </li></ul><ul><li>Link a blog to your website </li></ul><ul><li>Respond to other blogs </li></ul><ul><li>Write commentaries </li></ul><ul><li>Hire a “ghost blogger” who understands your practice or recruit employees </li></ul><ul><li>Search blogs on specific topics: technorati.com </li></ul><ul><li>Free software / wordpress.com </li></ul>
    12. 12. References <ul><li>buzzflash.net great site for businesses to contribute articles </li></ul><ul><li>Wikipedia: create a business reference page and connect with other users through community portal </li></ul><ul><li>www.searchforblogs.com </li></ul><ul><li>Ping.fm - tool to update social networks </li></ul>
    13. 13. How do I measure success? <ul><li>Number of referrals </li></ul><ul><li>Site traffic / visitors </li></ul><ul><li>Audience participating </li></ul><ul><li>Blog comments </li></ul><ul><li>Content sharing (ie., email forwards) </li></ul><ul><li>Follows, friends & fans </li></ul><ul><li>Profile views </li></ul><ul><li>Wall posts </li></ul>
    14. 14. Things You Can Do Today <ul><li>Sign up for Google’s local business listing www.google.com/local/add </li></ul><ul><li>Start a blog (wordpress, blogger) </li></ul><ul><li>Create more local content on your website </li></ul><ul><li>Create a profile page on Linked In and Facebook </li></ul><ul><li>Exchange links to increase traffic </li></ul><ul><li>Integrate your print and online marketing </li></ul>
    15. 15. Perfection Marketing — Integration of Traditional & Online <ul><li>Utilize print to drive traffic to online marketing </li></ul><ul><li>Carefully select the tools that generate best results and measure them </li></ul><ul><li>Online marketing allows new patients to research and “shop you” before their first visit </li></ul><ul><li>Referral marketing helps to ensure a good patient experience </li></ul><ul><li>Give marketing efforts time </li></ul><ul><li>Know when to change tactics </li></ul>
    16. 16. Tips for Success <ul><li>Always use customer focused messages </li></ul><ul><li>Get to know your patients </li></ul><ul><li>Instead of managing the efforts of different vendors, simplify your efforts and and focus on the big picture so that your messaging and brand remain consistent across all media platforms. </li></ul><ul><li>Reference: The New Rules of Marketing and PR by David Meerman Scott </li></ul>
    17. 17. Now is the Time to Prepare Challenging Times Bring Opportunities <ul><li>Develop new tools </li></ul><ul><li>Time to reevaluate your practice </li></ul><ul><li>Learn new skills to deliver more services to your patients </li></ul><ul><li>Build a great dental eam </li></ul><ul><li>Those who adapt will thrive </li></ul>
    18. 18. Never Under Estimate the Power of Social Networking

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