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The currency of online trust


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Are you prepared to move from the credit report era to the credibility report era?

Published in: Real Estate
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The currency of online trust

  1. 1. The Currency of Online Trust Angela Raab @angela_raab
  2. 2. What’s your Uber consumer rating?
  3. 3. This kid is going to determine your future Seriously.
  4. 4. 88% of consumers trust online reviews as much as a personal recommendation and 72% said online reviews build trust. -Brightlabs Consumer Survey
  5. 5. Michael Fertik and David C. Thompson “Decisions are being made about us all the time based on our data flow on the Internet and increasingly by machines. Everything about our lives is being integrated into a set of scores.”
  6. 6. Moving from credit scores to credibility scores traditional credit score + level of community involvement + social reputation/connectivity + trust weighting = Your Credibility Score
  7. 7. Online Reputation Management Toolbelt     
  8. 8. When things go wrong, don’t panic!
  9. 9. How to respond to something negative online Respond Quickly Don’t Delete Comments Respond Professionally Take It Offline Sincerely Apologize
  10. 10. A sincere apology never includes the word “but”
  11. 11. Proactive Online Reputation Management  Solicit Positive Reviews  Pre-empt Negative Reviews  Maximize Your Social Media Presence  Publish High-Quality, Naturally-Ranking Content  Publish Guest Blogs or Video Appearances  Register in High-Quality Business Directories (Yelp, Angie’s List, etc).