open-sustainability introduction July 2009


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open-sustainability is an approach that applies best practice principles from modern software development and management consulting to drive sustainable development in complex organizations. Using open source software we are creating Sustainability 2.0 – or as we call it FISDev, a Framework for Integrated Sustainable Development.

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open-sustainability introduction July 2009

  1. 1. The case for open-sustainability Sustainability requires cooperation. You have to discard the idea of Adam Smith economics, which says that it's better for society if everyone is working in their own self-interest, and move towards the economics of John Nash, which says we can find a better outcome if we work collectively. The question about whether it "costs the consumer" implies that sustainability is like some kind of add-on feature -- like power windows or side-impact air bags. That's not the right way to think about sustainability at all. – Tom Seager
  2. 2. open-sustainability: what is it?  A social media and consulting company that provides solutions for sustainable development.  A company and solution approach designed to address key sustainability requirements: global cooperation, technology innovation, changes in culture and long-term commitment.  An approach that applies best practice principles from modern software development and management consulting to drive sustainable development in complex organizations.  An approach based on – a framework for Enterprise Information Management which provides open source content, technology and a wealth of lessons learned for the open–sustainability initiative.  A business that aims to “do well by doing good” and uses this model to attract the best and the brightest . Framework for Integrated Sustainable Development 2
  3. 3. open-sustainability: based on openmethodology concepts  Part of the business model … sustainability must be a comprehensive competency, not an afterthought  An open framework … for sharing of common, collaboratively built standards  Information-centricity … is crucial to effective sustainability  Collaborative governance … engagement and participation is the key to measuring and changing behavior  Agility … extreme blueprinting approach for strategy, software best practices learned for implementation  Free … collaborative technologies and content provided for free to drive adoption  Participatory … a chance for individuals to shape a corporate standard and for companies to contribute to the community Framework for Integrated Sustainable Development 3
  4. 4. Approach: FISDev (Framework for Integrated Sustainable Development) is the common platform Applications to integrate to other Social search and mashups to social media sites key sustainability content sites Social bookmarking and social search integration Other Sustainability Topics E-learning FISDev Community Custom solutions that build on open sustainability “behind the firewall” MIKE2.0 Free collaborative technologies provided to Company A Government C mashup to FISDev Company B Open framework for information management Framework for Integrated Sustainable Development 4
  5. 5. Approach: A joint community that provides information-centric solutions to sustainability MIKE2.0 FISDev Method for an Integrated Framework for Integrated Knowledge Environment Sustainable Development Confluence of information centricity and sustainability around an open and consultative framework Framework for Integrated Sustainable Development 5
  6. 6. open-sustainability principles: what drives the approach Hypothesis Principles 1. A standard framework for bringing together integrated 1. Sustainable development is solutions. a highly complex, global issue 2. A collaborative environment to enhance cooperation. that requires: 3. Information-centric techniques to measure complex inter-dependencies & enable evidence-based decisions. 4. Education must target the full lifecycle of student 2. Sustainability requires a development: early school to further education major cultural change and 5. Having some open content accelerates uptake of the therefore education is critical: approach and provide the long-term learning model 6. E-learning provides the best way to quickly roll out content independent of current curriculums. 1. Sustainability initiatives must benefit business 3. Sustainability must be priorities and be economically beneficial. instilled into the competencies 2. The approach should comprehensively cover the of corporations; it cannot be a corporate ecosystem as opposed being standalone . standalone activity: 3. The approach prepares organizations for emerging regulations and can provide benefits to early adopters. Framework for Integrated Sustainable Development 6
  7. 7. open-sustainability principles: what drives the approach Hypothesis Principles 1. Encourages a culture of contribution. 4. An open and collaborative 2. Facilitates transparency in the decision-making process approach is the key to for policy development. delivering a standard for such a 3. Enables a diverse community to share techniques for complex problem, as it: addressing a multitude of complex problems. 5. The size and complexity of 1. Open standards that will help guide technology the problem means there is development and its implementation. much to be gained for 2. A content sharing model that integrates to a common technology companies. The framework yet enables companies to protect their IP. solution approach should 3. A delivery approach that harnesses innovation while provide: managing the risks of implementing new technologies. 6. The size and complexity of • Mechanisms to grow the market, making sustainability the problem means there is a board-level issue and top business priority. much to be gained for • A collaborative model that enables partnering and consulting firms and system mechanisms for differentiation and IP protection. implementers. The solution • A non-proprietary method to all firms that guides their approach should provide: approach and allows contributions from all participants. Framework for Integrated Sustainable Development 7
  8. 8. a comprehensive solution made available through a common framework Comprehensive Scope as define by the United Nations framework Balanced Initiatives Solution Framework Open Social Bearable Equitable Agile Collaborative Sustainable Environment Economic Viable Information Centric Framework for Integrated Sustainable Development 8
  9. 9. services provided and revenue model Business Unit Value Provided How Revenue is Generated Sustainability strategy and implementation Consulting based on open, information-centric, agile and Services fees collaborative principles. Digital Skills development on a variety of topics and Pay-per-use and contract Solutions online tools. Primary focus is e-learning. plans Allows customers to reach a very large Online Pay per click and sponsored community with ads targeted to their specific Advertising links interests Paid Leadership roles in Community enable sponsors to better shape the imitative Membership fees Sponsorship and show thought leadership Open-sustainability provides a common Government Government grants , framework for reuse and a skills development Funding extended training, services platform Framework for Integrated Sustainable Development 9
  10. 10. Benefits: the business strategy, education and skills needed to drive complex change open-sustainability Consulting open-sustainability E-Learning  Consulting spend related to  Sustainability requires a major culture sustainability is increasing rapidly change  Consulting firms will have a major  The workforce requires new skills and influence in the sustainability practices competencies for “green jobs” of corporations and government  Changing formal education curriculums  For most consulting firms, their takes time methodologies are their “code” – proprietary methods cause problems  There is significant demand for skills development outside the formal  No single firm has the answer – various educational system perspectives will prove to be valuable  Providing some open content enables  Success requires co-operation but also a longitudinal approach for long-term a model where participants can profit, educational development and differentiate and protect some IP accelerates initial uptake  open methodology techniques increase  Complex subjects are best taught in an consulting spend, moving organizations interactive fashion beyond analysis and into execution  E-Learning is a robust, scalable  Open consulting appeals to customers business model Framework for Integrated Sustainable Development 10
  11. 11. Projects: examples of open-sustainability consulting • Transformational sustainability strategy – developed through extreme blueprinting and roadmapping techniques. • Supply chain improvement - architecting green supply chain solutions that focus on improvement through root-causes analysis of current issues and using information analytics. • Green business intelligence - defining an integrated solution that enables evidence-based decision making across a broad set of sustainability dimensions. • Corporate Responsibility reporting – coordinate external company reporting and related rating indices on issues in the marketplace, workplace, environment and community following best practice guidelines. • Life Cycle Assessment – high level information assessment understand the broader impact of an organizations' product or service, up and down the supply chain. • Life Cycle Management – using information management best practices to measure and improve energy efficiency and enable complex lifecycle analysis. • Carbon dioxide emission reporting – assist companies to develop their Greenhouse Gas inventories and subsequent voluntary reporting of these emissions in such programs as the Carbon Disclosure Project and through Carbon Footprints • Stakeholder engagement – develop and manage community engagement on such issues as new developments, existing management of sites using social media. • Sustainability customer connectivity - defining an online channel strategy around sustainability to drive communications, assess opinions and engage customers. • Innovation management - applying collaborative technologies and advanced governance techniques to enable stakeholder engagement and build high performance innovation teams Framework for Integrated Sustainable Development 11