Marketing that works orientation part ii

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Marketing that works orientation part ii

  1. 1. Marketing That WorkSIntern OrientationPart II<br />How to “Get Started” with Marketing That Works…<br />(…using “Step-by-Simple-Step” Proven Methods)<br />
  2. 2. Tonight’s Agenda:<br /><ul><li>Understanding Keyword Concepts
  3. 3. Creating Engagement (and engaging content)
  4. 4. Business Growth Equation Fundamentals
  5. 5. WhichTestWon.com (and why you should care)
  6. 6. Principles of SEO
  7. 7. Content Creation
  8. 8. Goals
  9. 9. Creating content</li></li></ul><li>Definition of Keyword:<br />Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, databaserecords, and Web pages.<br />Keywords are used on the Web in two different ways: 1) as search terms for search engines, and 2) words that identify the content of the website.<br />Source: http://www.techterms.com/definition/keywords<br />
  10. 10. Definition of Keyword Research:<br />Keyword Research is the action of searching for and finding those keywordswhich users actually use to find specific content on the Internet. A webmaster researches keywords to optimize a website according to his research results to generate traffic , to launch profitable PPC campaigns, to find hot niches for AdSense sites or for some other purpose.<br />Source:<br />http://www.internetmarketing-dictionary.com/Keyword_Research.html<br />
  11. 11. Keyword Concepts…<br />Keywords are Search Terms That Yield “Related Words”<br />Most Successful Keywords Answer the Question:<br />How<br />What<br />Who<br />Where<br />Don’t Relay on Logic – Rely on the Facts from Your Reseach<br />(BIG Tip! – You can get 100’s of keyword ideas by simply using the Google Keyword Tool and typing “HOW” in front of the Keyword you want to research)<br />
  12. 12. Resources You’ll be Employing…<br />Keyword Research Software<br />Market Samurai<br />Google Keyword Tool<br />Wordtracker<br />Keyword Discovery<br />Keyword Cloud<br />
  13. 13. Business Growth Fundamentals:<br />Jay Abraham's "Three Ways To Grow A Business" is famous for its powerful simplicity:<br />1.You increase the number of customers<br /> 2. You increase the average transaction value<br /> 3. You increase the number of times the customer buys per year<br />
  14. 14. Overview<br /><ul><li>Discuss Content
  15. 15. Goals in content creation
  16. 16. Generate traffic
  17. 17. Generate engagement
  18. 18. Garner back-links
  19. 19. Gain authority and trust
  20. 20. Build network
  21. 21. Writing good content
  22. 22. You oriented, not me oriented adapted 80/20 rule
  23. 23. Be welcoming and inviting – conversational
  24. 24. Share yourself</li></li></ul><li>Goals in Content Creation<br />Know your target audience<br />What do they want to know<br />Create a content calendar relevant to target market<br />Solve problems<br />Invite interaction<br />Provide variety – video, pics, etc.<br />
  25. 25. Writing Good Content<br />Develop a Voice<br />Repurposing web content<br />Legal issues in sharing content<br />Building back-links<br />Repurposing your own content<br />http://mashable.com/2007/10/27/creative-commons/<br />Creating content<br />Know your content area<br />Read, read, read<br />Crowdsourced content<br />Guest posts<br />

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