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Marketing That WorkSIntern OrientationPart II<br />How to “Get Started” with Marketing That Works…<br />(…using “Step-by-Simple-Step” Proven Methods)<br />

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Tonight’s Agenda:<br /><ul><li>Understanding Keyword Concepts

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Creating Engagement (and engaging content)

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Business Growth Equation Fundamentals

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WhichTestWon.com (and why you should care)

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Principles of SEO

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Content Creation

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Goals

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Creating content</li></li></ul><li>Definition of Keyword:<br />Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, databaserecords, and Web pages.<br />Keywords are used on the Web in two different ways: 1) as search terms for search engines, and 2) words that identify the content of the website.<br />Source: http://www.techterms.com/definition/keywords<br />

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Definition of Keyword Research:<br />Keyword Research is the action of searching for and finding those keywordswhich users actually use to find specific content on the Internet. A webmaster researches keywords to optimize a website according to his research results to generate traffic , to launch profitable PPC campaigns, to find hot niches for AdSense sites or for some other purpose.<br />Source:<br />http://www.internetmarketing-dictionary.com/Keyword_Research.html<br />

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Keyword Concepts…<br />Keywords are Search Terms That Yield “Related Words”<br />Most Successful Keywords Answer the Question:<br />How<br />What<br />Who<br />Where<br />Don’t Relay on Logic – Rely on the Facts from Your Reseach<br />(BIG Tip! – You can get 100’s of keyword ideas by simply using the Google Keyword Tool and typing “HOW” in front of the Keyword you want to research)<br />

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Resources You’ll be Employing…<br />Keyword Research Software<br />Market Samurai<br />Google Keyword Tool<br />Wordtracker<br />Keyword Discovery<br />Keyword Cloud<br />

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Business Growth Fundamentals:<br />Jay Abraham's "Three Ways To Grow A Business" is famous for its powerful simplicity:<br />1.You increase the number of customers<br /> 2. You increase the average transaction value<br /> 3. You increase the number of times the customer buys per year<br />

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Overview<br /><ul><li>Discuss Content

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Goals in content creation

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Generate traffic

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Generate engagement

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Garner back-links

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Gain authority and trust

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Build network

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Writing good content

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You oriented, not me oriented adapted 80/20 rule

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Be welcoming and inviting – conversational

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Share yourself</li></li></ul><li>Goals in Content Creation<br />Know your target audience<br />What do they want to know<br />Create a content calendar relevant to target market<br />Solve problems<br />Invite interaction<br />Provide variety – video, pics, etc.<br />

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Writing Good Content<br />Develop a Voice<br />Repurposing web content<br />Legal issues in sharing content<br />Building back-links<br />Repurposing your own content<br />http://mashable.com/2007/10/27/creative-commons/<br />Creating content<br />Know your content area<br />Read, read, read<br />Crowdsourced content<br />Guest posts<br />