Creating a Winning Social Media Strategy 1. Situation Analysis: a. Competition: i. Who are your biggest competitors? ii. What is their positioning? iii. What are their strengths? iv. What products/ services to they offer? v. What do you do better than them? b. Are there elements of the legal environment likely to impact your business in the future? c. Is technology changing in a way that might impact your business? d. How do likely changes in the economy impact your business? e. Target Audience: i. Who are they? ii. What problems do they face? How can you solve their problems? iii. What do they look like? iv. How do they live their lives? What do they value? v. Why are they a good “fit” for your business? f. What are YOU good at? i. What resources to you have that will help your business? 2. Setting Goals and Objectives: a. What are your financial goals from this strategy?
b. What are your engagement goals? c. What are your goals for increased awareness/ fans? d. What are your community building goals? e. What are your goals for creating evangelists? 3. What are Your Plans for Each Element on the Graphic? a. Keyword strategy b. SEO strategies c. Social media strategies d. Advertising strategies e. Customer service strategies f. Branding strategies g. What metrics will you use to evaluate your performance? 4. Budgeting: a. Costs for hiring, training, and compensating key personnel b. Costs for hosting, software solutions, and graphic design c. Advertising costs d. Anticipated revenues 5. Contingency Planning 6. Timeline and Key Milestones a. PERT chart b. Critical path analysis