Why Should You Care?Almost every successful consumer internetcompany in the last few years has had adesigner founder (AirBnb, Path, Fab, Pinterest,Square, Vimeo, Tumblr, etc…)Good design is now table stakes for consumer,and increasingly important for enterprise.
“User experience design isn’t a checkbox. Youdon’t do it and move on. It needs to beintegrated into everything you do.”-Liz DanzicoChair, Visual School for the Arts
Artifact Creation• High-level process flow• Wireframe sketches (low fidelity)• Balsamic wireframes (medium fidelity)• Clickable wireframes (high fidelity)• Visual design and branding• Test with users at every step!
Data Driven Design• Track clicks, flows, user retention (Mixpanel, Google Analytics)• Multi-variate testing (Google Website Optimizer)• Lean/Agile UX – Must find the right mix of traditional design/ideation, and releasing early and often for market validation
Designer Recruiting• Is becoming harder…• Everyone is starting to realize that designers are in demand• Designers tend to be paid less and get less respect than developers• Look for portfolios that involve both UX and visual design• Ask UX-focused interview questions
Design Outsourcing• Works well for visual design• Outsourcing user experience design is only going to work if – The UX flow is uncomplicated and well understood – not treading new ground – The firm has more experience in a particular segment than the feature team – though this can backfire – The requirements have little to no ambiguity• But… sometimes high end UX-design consulting firms (like Adaptive Path) can solve troublesome problems that feature teams can’t