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Brand R(e)volution or R(e)levance

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Apresentação de Svida Alisjahbana, CEO do Femina Group - Indonésia, no VI Fórum ANER de Revistas - 2012

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Brand R(e)volution or R(e)levance

  1. 1. @svidssBrand R(e)volutionRelevanceSvida AlisjahbanaCEO Femina Group
  2. 2. @svidss
  3. 3. @svidssCOUNTRYPOPULATION MOBILE & SMART PHONE USERSMARTPHONE PENETRATIONFB USERFB NO. (WORLD)TWITTER USERTWITTER NO (WORLD)INDONESIA242.325.638265.100.0008%50.148.660429.400.0005BRAZIL193.946.886257.900.00014%60.251.160341.200.0002
  4. 4. @svidss2006 20118%29%Internet Penetration Keep GrowingSource : AC Nielsen
  5. 5. @svidssThey Access It From Mobile DeviceINDONESIA 61.88% BRAZIL 40%
  6. 6. @svidssChief EditorCommunity Officer
  7. 7. @svidss
  8. 8. @svidssMAGAZINEWEBSITEACTIVATION RADIOSOCMEDBOOKSTVMOBILECOMMUNITYCOMMUNITYCOMMUNITYCOMMUNITYCOMMUNITYCOMMUNITYCOMMUNITYCOMMUNITYTO PLAYTOPARTICIPATETO PASS ON
  9. 9. @svidssPrintBookActivationSocialMediaWebsite
  10. 10. @svidssCOMMUNITY CHANNELCONTENT
  11. 11. @svidssContent is KingTO PLAYTOPARTICIPATETO PASS ONConversation isKingdom
  12. 12. @svidss#1 Viral Effect – Earned Media#2 Dialogue#3 Community Activation#4 Commercial InitiativeSocial Media drives…
  13. 13. @svidssCampaign LineCommercialInitiative
  14. 14. @svidssPRE ACTIVATION DURING ACTIVATION AFTER ACTIVATIONOn Magazine promoOn Magazine quizEmail promotionMini siteE-ticketing / E-registrationSocial Media BuzzData captureBrand ActivationBlend In ContentViral MarketingAcquisitionProduct SamplingData captureLive tweetOn Magazine coverageWebsiteMini siteSocial Media BuzzViral MarketingOptimizing database
  15. 15. @svidssreadershipreadership+fansreadership+fans+followers+viewersreadership+fans+followers+viewers+visitorsAggregate Communitysocial media users
  16. 16. @svidssAccelerate the Growth of Women Entrepreneurshipin Indonesia
  17. 17. @svidss50.000.000 National Entrepreneurs39 Million Women Entrepreneurs98.9% Micro EntrepreneursWomen in BusinessSource: BPS-Statistics Indonesia
  18. 18. @svidssto empower women to become economicallyindependent and attain greater prosperity byembracing entrepreneurial activitiesFemina Women Entrepreneurship MISSION
  19. 19. @svidss 19Source: Internal Survey 2011/12Femina Women Entrepreneurs Business Scale 2010/2011MicroSmallMediumLarge OMZET : > US$5M/YearOMZET : 100K – US$5M/YearOMZET : 20K – US$100K /YearOMZET : ≤ US$20K / Thn
  20. 20. @svidss 20Business Sector 2010/1135%19%9%8%7%FashionCulinaryCraftEducationBeauty7% of femina Women Entrepreneurs are doing Export.Source: Internal Survey 2011/12
  21. 21. @svidssWomen Entrepreneurs’ Issues• Lacking of knowledge in entrepreneurship• Need network among women entrepreneur• Lacking of the support from the family and friends• Funding access21Survey Result 2011/2012Source: Internal Survey 2011/12
  22. 22. @svidssENTREPRENEURSHIP SEMINARENTREPRENEURSHIPWORKSHOPWOMEN ENTREPRENEURSHIPCOMPETITIONPOWER LUNCH/LEADERSHIP SESSIONBAZAAR/EXHIBITIONONLINE COMMUNITYwww.wanitawirausaha.femina.co.idFEMINA AWARD @INACRAFTEntrepreneurialWinningWomenProgram
  23. 23. @svidss 23EDUCATION &PUBLICATIONArticleWebsiteSosial MediaEntrepreneurshipBookletPromo: Print,Digital, Radio,Newspaper, OutdoorCoverage: Print,DigitalEXPERIENTIALRoadshow Seminar7 Cities: Jakarta,Medan, Solo,Palembang,Semarang,Pontianak, MalangRoadshowWorkshop3 Cities: Jakarta,Surabaya,YogyakartaBusinessVisit:YogyaCOMPETITION& EXHIBITIONNatioinalCompetitionPower LunchWomenEntrepreneurshipFestival : Jakarta,SurabayaProgram 2012-2013
  24. 24. @svidssSEMINARJAKARTASEMINARMEDANRegistration and Collection for the Women Entrepreneur Awards VERIFIKASIFINALISPOWERLUNCHJAKARTASEP NOP DES JAN FEB MAR APREDITORIAL : RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETCSEMINARSOLOWEBSITE: RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETCIKATAN ALUMNI WANITA WIRAUSAHAOKT MEIBUKU MINIWANITAWIRAUSAHASEMINARPALEMBANGSEMINARMAKASSARSEMINARPONTIANAKJUNI JULIPENJURIANUTAMA +PENGUMUMAN PEMENANG +PEMBERIANPENGHARGAANSEMINARMALANGAGSWORKSHOPSURABAYAWORKSHOPJAKARTAWORKSHOPYOGYAKARTAFESTIVALWANWIRJAKARTAFESTIVALWANWIRSURABAYASOSIAL MEDIA: INFO WANITA WIRAUSAHA MANDIRI FEMINA, ETCBUSINESSVISIT YOGYAFUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA24wanita wirausaha mandiri feminaTIMELINE 2012 - 2013
  25. 25. @svidssPekanbaruPalembangJakartaBandungJogjakartaSolo SurabayaSamarindaBaliMakassarManadoSeminarWorkshopReached out & Engaged with over 7,000 women around IndonesiaInspired over 50,000 people
  26. 26. @svidssUNLEASHINGWOMEN’S LEADERSHIPIN INDONESIA
  27. 27. @svidssTHE JOURNEY OF  WOMEN AS A LEADER
  28. 28. @svidssUNIVERSITYGRADUATESENTRY LEVELPROSMID - SNRMANAGEMENTBOARD CEOA Few Women LeadersSOURCE | UNLEASHINGWOMEN’S LEADERSHIP IN INDONESIA SURVEY 201249% 47% 20% 6% 5%
  29. 29. @svidssCHINA 6%INDIA 5%BRAZIL 6%USA 15%SPAIN 10%UK 12% GERMANY 6%FRANCE 15%SWEDEN 27%NORWAY 32%RUSSIA 8%Women representation in theBoard in Asia significantlyunderperforms that of theWestern countriesSOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012, Women Matters…ALONE AND SINGLE FIGHTERINDONESIA 6%
  30. 30. @svidssTHEY LEAVE EARLIER…40%Leave the workforce atearly tenure72%Leave due to the need tospend time with family13% Mid Tenure2% Sr. Management41% No Single level of tenure39% Seeking more flexibility35% Seeking more money12% Seeking more intellectualstimulationSOURCE | UNLEASHINGWOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
  31. 31. @svidss…IGNITE THE SPIRITSOURCE | UNLEASHINGWOMEN’S LEADERSHIP IN INDONESIA SURVEY 201269% 86%Personal motivation anddriveDouble BurdenSyndrome
  32. 32. @svidss
  33. 33. @svidssWhat if women in our countries are CONNECTED , can we make themmore INDEPENDENT and more PROSPEROUS
  34. 34. @svidssThank Yousvida.alisjahbana@feminagroup.com

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