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Brand R(e)volution or R(e)levance

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Brand R(e)volution or R(e)levance

  1. 1. @svidss Brand R(e)volutionRelevance Svida Alisjahbana CEO Femina Group
  2. 2. @svidss
  3. 3. @svidss COUNTRY POPULATION  MOBILE & SMART PHONE USER SMARTPHONE PENETRATION FB USER FB NO. (WORLD) TWITTER USER TWITTER NO (WORLD) INDONESIA 242.325.638 265.100.000 8% 50.148.660 4 29.400.000 5 BRAZIL 193.946.886 257.900.000 14% 60.251.160 3 41.200.000 2
  4. 4. @svidss 2006 2011 8% 29% Internet Penetration Keep Growing Source : AC Nielsen
  5. 5. @svidss They Access It From Mobile Device INDONESIA 61.88% BRAZIL 40%
  6. 6. @svidss Chief EditorCommunity Officer
  7. 7. @svidss
  8. 8. @svidss MAGAZINE WEBSITE ACTIVATION RADIO SOCMED BOOKS TVMOBILE COMMUNITY COMMUNITY COMMUNITY COMMUNITY COMMUNITY COMMUNITY COMMUNITY COMMUNITY TO PLAY TO PARTICIPATE TO PASS ON
  9. 9. @svidss Print Book Activation Social Media Website
  10. 10. @svidss COMMUNITY CHANNEL CONTENT
  11. 11. @svidss Content is King TO PLAY TO PARTICIPATE TO PASS ON Conversation is Kingdom
  12. 12. @svidss #1 Viral Effect – Earned Media #2 Dialogue #3 Community Activation #4 Commercial Initiative Social Media drives…
  13. 13. @svidss Campaign Line Commercial Initiative
  14. 14. @svidss PRE ACTIVATION DURING ACTIVATION AFTER ACTIVATION On Magazine promo On Magazine quiz Email promotion Mini site E-ticketing / E-registration Social Media Buzz Data capture Brand Activation Blend In Content Viral Marketing Acquisition Product Sampling Data capture Live tweet On Magazine coverage Website Mini site Social Media Buzz Viral Marketing Optimizing database
  15. 15. @svidss readership readership + fans readership + fans + followers + viewers readership + fans + followers + viewers + visitors Aggregate Community social media users
  16. 16. @svidss Accelerate the Growth of Women Entrepreneurship in Indonesia
  17. 17. @svidss  50.000.000 National Entrepreneurs  39 Million Women Entrepreneurs   98.9% Micro Entrepreneurs  Women in Business Source: BPS-Statistics Indonesia
  18. 18. @svidss to empower women to become economically independent and attain greater prosperity by embracing entrepreneurial activities Femina Women Entrepreneurship MISSION
  19. 19. @svidss 19 Source: Internal Survey 2011/12 Femina Women Entrepreneurs Business Scale 2010/2011 Micro Small Medium Large OMZET : > US$5M/Year OMZET : 100K – US$5M/Year OMZET : 20K – US$100K /Year OMZET : ≤ US$20K / Thn
  20. 20. @svidss 20 Business Sector 2010/11 35% 19% 9% 8% 7% Fashion Culinary Craft Education Beauty 7% of femina Women Entrepreneurs are doing Export. Source: Internal Survey 2011/12
  21. 21. @svidss Women Entrepreneurs’ Issues • Lacking of knowledge in entrepreneurship • Need network among women entrepreneur • Lacking of the support from the family and friends • Funding access 21 Survey Result 2011/2012 Source: Internal Survey 2011/12
  22. 22. @svidss ENTREPRENEURSHIP SEMINAR ENTREPRENEURSHIP WORKSHOP WOMEN ENTREPRENEURSHIP COMPETITION POWER LUNCH/LEADERSHIP SESSION BAZAAR/EXHIBITION ONLINE COMMUNITY www.wanitawirausaha.femina.co.id FEMINA AWARD @INACRAFT Entrepreneurial Winning Women Program
  23. 23. @svidss 23 EDUCATION & PUBLICATION Article Website Sosial Media Entrepreneurship Booklet Promo: Print, Digital, Radio, Newspaper, Outdoor Coverage: Print, Digital EXPERIENTIAL Roadshow Seminar 7 Cities: Jakarta, Medan, Solo, Palembang, Semarang, Pontianak, Malang RoadshowWorkshop 3 Cities: Jakarta, Surabaya, Yogyakarta BusinessVisit:Yogya COMPETITION & EXHIBITION Natioinal Competition Power Lunch Women Entrepreneurship Festival : Jakarta, Surabaya Program 2012-2013
  24. 24. @svidss SEMINAR JAKARTA SEMINAR MEDAN Registration and Collection for the Women Entrepreneur Awards VERIFIKASI FINALIS POWER LUNCH JAKARTA SEP NOP DES JAN FEB MAR APR EDITORIAL : RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC SEMINAR SOLO WEBSITE: RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC IKATAN ALUMNI WANITA WIRAUSAHA OKT MEI BUKU MINI WANITA WIRAUSAHA SEMINAR PALEMBANG SEMINAR MAKASSAR SEMINAR PONTIANAK JUNI JULI PENJURIAN UTAMA + PENGUMUMA N PEMENANG + PEMBERIAN PENGHARGAAN SEMINAR MALANG AGS WORKSHOP SURABAYA WORKSHOP JAKARTA WORKSHOP YOGYAKARTA FESTIVAL WANWIR JAKARTA FESTIVAL WANWIR SURABAYA SOSIAL MEDIA: INFO WANITA WIRAUSAHA MANDIRI FEMINA, ETC BUSINESS VISIT YOGYA FUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA 24wanita wirausaha mandiri femina TIMELINE 2012 - 2013
  25. 25. @svidss Pekanbaru Palembang Jakarta Bandung Jogjakarta Solo Surabaya Samarinda Bali Makassar Manado Seminar Workshop Reached out & Engaged with over 7,000 women around Indonesia Inspired over 50,000 people
  26. 26. @svidss UNLEASHINGWOMEN’S LEADERSHIP IN INDONESIA
  27. 27. @svidss THE JOURNEY OF   WOMEN AS A LEADER
  28. 28. @svidss UNIVERSITY GRADUATES ENTRY LEVEL PROS MID - SNR MANAGEMENT BOARD CEO A Few Women Leaders SOURCE | UNLEASHINGWOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012 49% 47% 20% 6% 5%
  29. 29. @svidss CHINA 6% INDIA 5%BRAZIL 6% USA 15% SPAIN 10% UK 12% GERMANY 6% FRANCE 15% SWEDEN 27% NORWAY 32% RUSSIA 8% Women representation in the Board in Asia significantly underperforms that of the Western countries SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012, Women Matters …ALONE AND SINGLE FIGHTER INDONESIA 6%
  30. 30. @svidss THEY LEAVE EARLIER… 40%Leave the workforce at early tenure 72%Leave due to the need to spend time with family 13% Mid Tenure 2% Sr. Management 41% No Single level of tenure 39% Seeking more flexibility 35% Seeking more money 12% Seeking more intellectual stimulation SOURCE | UNLEASHINGWOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
  31. 31. @svidss …IGNITE THE SPIRIT SOURCE | UNLEASHINGWOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012 69% 86%Personal motivation and drive Double Burden Syndrome
  32. 32. @svidss
  33. 33. @svidss What if women in our countries are CONNECTED , can we make them more INDEPENDENT and more PROSPEROUS
  34. 34. @svidss Thank You svida.alisjahbana@feminagroup.com

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