1.
Psychological demands
of technology
{
Or, how your product is killing my self-esteem

2.
Geek
 Facts win
Only child
 Bad at empathy

3.
Mechanics of
addiction for profit
 **********

4.
Empathy and experience
 Proof
Positive reinforcement
 Support

5.
Efficacy
 Confidence
Confidence
 Self-esteem

6.
Learning something new
 Sucking for a while

7.
Challenged efficacy
 Challenged confidence
Challenged confidence
 Challenged esteem

8.
Changing behavior
 Hurts
Community support
 Fills the gap

9.
Cambrianly exploding

10.
New patterns

11.
New architectures

12.
New cultures

13.
New metaphors

14.
New interfaces

15.
 Demand change

16.
 Demand failure

17.
 Demand losing confidence

18.
 Demand losing esteem

19.
 Demand suffering

20.
Make change consumable

21.
Design for efficacy

22.
Build ideas to last

23.
Fill discontinuities

24.
Create community

25.
Remove friction

26.
Break barriers

27.
fin. thx.
@aneel