SlideShare a Scribd company logo
1 of 105
HELLO, I’M ANDY




Wednesday, 26 May 2010
NOTE 1
        THIS PRESENTATION WAS COMPILED
        FOR TALKING AROUND - I’VE ADDED
        SOME WORDS TO EXPLAIN THE GIST




Wednesday, 26 May 2010
NOTE 2
        IT’S ALSO A THOUGHT-PIECE. IF
        YOU’VE COME LOOKING FOR
        ‘ANSWERS’, UMM.. SORRY.




Wednesday, 26 May 2010
NOTE 3
        THE ORIGINAL VERSION HAD SFX AND
        ANIMATIONS AND EVERYTHING!
        YOU’RE MISSING OUT ;)




Wednesday, 26 May 2010
Anyway, I work here:




Wednesday, 26 May 2010
We do lot of different things
Wednesday, 26 May 2010
Which makes explaining ourselves difficult
Wednesday, 26 May 2010
Sorry about that.
Wednesday, 26 May 2010
Thinking about it, the one thing I feel like we’re
     tasked with daily is to ‘change behaviour’.

     To get people to ‘do something that they’re
     currently not doing’.

     Which is a bit weird isn’t it.
Wednesday, 26 May 2010
http://www.nataliedee.com/




                                               DIS RU PT
                                                  ER SUA DE
                                                P


                         Sounds like it belongs to this world.
                                  Do this, not that.
Wednesday, 26 May 2010
NEVER FORCE IT

          If it feels like a fight, there’s something wrong
Wednesday, 26 May 2010
It shouldn’t feel like this at all:




Wednesday, 26 May 2010
ORGANISATIONS SPEND A
     LOT OF ENERGY TRYING TO
     GET PEOPLE TO SPEND THEIR
     ENERGY DIFFERENTLY.


                         Like I said, weird.
Wednesday, 26 May 2010
This presentation is an attempt to
                         see if there’s a better way.

                         A way less wasteful of energy.




Wednesday, 26 May 2010
And it’s called:




    FR R E Y
       E G
    E N E
Wednesday, 26 May 2010
LET’S LOOK AT
        CONSUMER ENERGY FIRST




Wednesday, 26 May 2010
IS IT WORTH IT?
         Is what they’re getting out of it worth the effort
         needed to participate?




Wednesday, 26 May 2010
That’s what it all comes down to...




              REWARD                    VS       EFFORT
              What are we giving                 What do they have
              them?                              to do to get it?




Wednesday, 26 May 2010
Wednesday, 26 May 2010
CUSTOMER




        You’re just going to have to go with me on this ;)
Wednesday, 26 May 2010
Run around collecting the good stuff
Wednesday, 26 May 2010
REWARD



Wednesday, 26 May 2010
Try not to get too spanked
Wednesday, 26 May 2010
REWARD   VS   ENERGY



Wednesday, 26 May 2010
In our world, though...


                         REWARD

                            = Entertainment


                            = Utility


                            = Inspiration

Wednesday, 26 May 2010
ENERGY

                          = Pay attention


                          = Think


                          = Do something

Wednesday, 26 May 2010
THE GOLDEN RULE




Wednesday, 26 May 2010
DON’T BE MEAN:

           CUSTOMER

                         ENERGY


                         REWARD




Wednesday, 26 May 2010
BE GENEROUS:

           CUSTOMER

                         ENERGY


                         REWARD




Wednesday, 26 May 2010
Get a BIG reward (like a level-complete)
                  and your energy gets replenished!
Wednesday, 26 May 2010
CUSTOMER

                           ENERGY


                           REWARD




                   You find energy you didn’t know you had
Wednesday, 26 May 2010
THAT’S MOTIVATION!




Wednesday, 26 May 2010
THIS MOTIVATION IS WHAT
           PROPELS PEOPLE ALONG
           THE CONSUMER JOURNEY


                         LEVEL




      1ST CONTACT                PURCHASE
Wednesday, 26 May 2010
MOTIVATION POOR




      1ST CONTACT                   PURCHASE
Wednesday, 26 May 2010
MOTIVATION RICH




      1ST CONTACT                   PURCHASE
Wednesday, 26 May 2010
Wednesday, 26 May 2010
ARE YOU GETTING
             IT RIGHT?




Wednesday, 26 May 2010
ENERGY

                         REWARD




Wednesday, 26 May 2010
ENERGY

                         REWARD




Wednesday, 26 May 2010
(The desire to do this already existed)
Wednesday, 26 May 2010
HOW DO YOU KNOW
              WHEN YOU’RE ASKING
              TOO MUCH OF PEOPLE?




Wednesday, 26 May 2010
You just know.
Wednesday, 26 May 2010
Don’t be arrogant / ignorant.
Wednesday, 26 May 2010
Aside: You can ask lots of people,
                          but you have to give a lot more
Wednesday, 26 May 2010
LET’S ASK SOME BIG
             QUESTIONS
             IN BIG, BRIGHT TYPE!

Wednesday, 26 May 2010
W AN
          O C
        H E
     1.     L
      L   T K OF
        IT S
          E
      W PLE A ?
       P E O
Wednesday, 26 May 2010
Yes, I suppose so..
Wednesday, 26 May 2010
LEVEL




      1ST CONTACT                                  PURCHASE




                         But we want to involve/seduce people
Wednesday, 26 May 2010
THE DO ONE SIMPLE
             THING APPROACH




Wednesday, 26 May 2010
Wednesday, 26 May 2010
Wednesday, 26 May 2010
Wednesday, 26 May 2010
Wednesday, 26 May 2010
Wednesday, 26 May 2010
NICE.




Wednesday, 26 May 2010
E
             W NG
    . C A N HI
  2           T
            O E?
          N L
  A   S K      P
         P E O
   O  F
Wednesday, 26 May 2010
DO A NEW THING
                               VS
                         DO WHAT YOU’RE
                         ALREADY DOING


Wednesday, 26 May 2010
Keep drinking water, simply
                         acknowledge the privilege
Wednesday, 26 May 2010
Keep commuting to work,
                         but enjoy it more than usual...




Wednesday, 26 May 2010
Keep going about your business,
                         but let us help you save
Wednesday, 26 May 2010
Keep buying stuff you like, we’ll
                         do more with your money
Wednesday, 26 May 2010
Just sit there

Wednesday, 26 May 2010
Guilt-free. Enjoy.
Wednesday, 26 May 2010
The most self-indulgent thing of all...




Wednesday, 26 May 2010
CUSTOMER

                         ENERGY


                         REWARD




               Reward people for what they’re already
               doing, motivate them to get more involved.
Wednesday, 26 May 2010
OK, WHAT ABOUT
        ORGANISATIONS’ ENERGY?




Wednesday, 26 May 2010
ORGANISATION           VALUE



                    That value is the result of cash and sweat
Wednesday, 26 May 2010
ORGANISATION           VALUE



                    That value is the result of cash and sweat
Wednesday, 26 May 2010
W E
     . C O N
         A W
   3      R
   B     R
       O GY T     O
    E  N E R UR
          V E O
     S NA ?
       OW
Wednesday, 26 May 2010
Existing rituals : The Guardian newspaper uses
          hand-stamps at clubs to reach its audience
Wednesday, 26 May 2010
Existing culture : A piece of reactive marketing for
     B&Q, doing a lo-fi version of Turner Prize winner
Wednesday, 26 May 2010
Existing distribution : Using Coca-Cola’s global
          distribution network to provide aid
Wednesday, 26 May 2010
Existing excitement : Piggybacking the frenzy
          on the day the iPhone was launched.
Wednesday, 26 May 2010
EVERY DAY, BILLIONS OF
        PEOPLE DO THINGS
        WHETHER YOU ASK THEM
        TO OR NOT.



Wednesday, 26 May 2010
NATURAL ENERGY




                                 http://www.direct2agents.com/custom/People%20Cheering.jpg
Wednesday, 26 May 2010
IS THERE ENOUGH ENERGY
     IN THE WORLD ALREADY?




Wednesday, 26 May 2010
Wind Farm     Wave Farm




Wednesday, 26 May 2010
FARM
     “originally referred to a big landowner farming out his land
     among other men to run it, rather than running it all himself.”
     - Wikipedia




           Wind Farm              Wave Farm




Wednesday, 26 May 2010
FARM
     “originally referred to a big landowner farming out his land
     among other men to run it, rather than running it all himself.”
     - Wikipedia




           Wind Farm              Wave Farm               People Farm!




Wednesday, 26 May 2010
NOT DISSIMILAR




                         Wave Farm   People Farm




Wednesday, 26 May 2010
. C  N L’
         A A
   4 TUR        N
   ‘   A
     N RGY R U
    E   E
       N IDEA S ?
     O U R
Wednesday, 26 May 2010
HOW DO YOU TAKE
       ADVANTAGE OF THE
       WAVES OF HUMAN ENERGY
       ALREADY OUT THERE?




Wednesday, 26 May 2010
IN YOUR FACE, MICROSOFT




        Microsoft spent millions on their tools. Google
        achieved the same for free, creating systems
        that learned from each user-interaction to
        automatically enhance its own accuracy/value.
Wednesday, 26 May 2010
IN YOUR FACE, SERGEY




        Oceanographer and Naval Officer, Matthew
        Fontaine Maury did a similar thing in the
        1800s. He aggregated other Naval Officer’s
        routes and rewarded each of them with a
        super-map for giving up their data.
Wednesday, 26 May 2010
IN YOUR SHOES




        Same thing again: Lots of individuals feed a
        system that gains exponentially in value, for
        everyone, as a result.
Wednesday, 26 May 2010
ECO-SYSTEMS
                         RE-CHANNELLING
                         EXISTING ENERGY




Wednesday, 26 May 2010
ECO-SYSTEMS
                         RE-CHANNELLING
                         EXISTING ENERGY
                    THE IMPO
                            RTANT B
                                      IT



Wednesday, 26 May 2010
YES, APP
                              I’M VAIN ARENTLY
                              TO QUOT  ENOUGH
                                       E MYSELF


                         “When millions of people are tapping
                         away at computers every day: filling in
                         forms, clicking links, forwarding emails,
                         there is energy and effort that can easily
                         be re-used if we're smart about it.”

                         - Me, 2007




Wednesday, 26 May 2010
BUT AREN’T ONLY
                         CERTAIN KINDS OF
                         BEHAVIOURS VISIBLE?

                                 http://sitemaker.umich.edu/pavelka/files/cunningham-dance.jpg
Wednesday, 26 May 2010
More behaviour is becoming more visible

Wednesday, 26 May 2010
And not just the sitting indoors, clicky kind
Wednesday, 26 May 2010
This behaviour is being rewarded in ways
                 then inspires new behaviour. It all feeds
                 the same system.
Wednesday, 26 May 2010
This is only going to increase...

Wednesday, 26 May 2010
We’re seeing existing human activity flow
                  around the world like ocean currents
Wednesday, 26 May 2010
WHY FIGHT AGAINST
                         THE CURRENT?




Wednesday, 26 May 2010
YOU SHOULDN’T HAVE TO...

     PERSUADE PEOPLE TO DO THINGS
     THEY DON’T WANT TO DO
     WASTE ENERGY WHEN YOU CAN
     BORROW IT
     INVEST IN SOMETHING TEMPORARY,
     WHEN YOU CAN BUILD THINGS THAT
     RUN THEMSELVES


Wednesday, 26 May 2010
DISRUPT
                         PERSUADE



                         HELP
Wednesday, 26 May 2010
IT’S GETTING EASIER...

     TO HELP PEOPLE DO THE THINGS
     THEY ALREADY LOVE

     TO HELP PEOPLE SEE THE RELEVANCE
     AND VALUE OF NEW IDEAS

     TO MATCH PRODUCTS AND
     EXPERIENCES TO THE PEOPLE THAT
     WANT THEM

Wednesday, 26 May 2010
A SMOOTH TRANSITION



                         LEVEL




      1ST CONTACT                PURCHASE


Wednesday, 26 May 2010
A BEHAVIOUR ‘SHIFT’



                                        WHAT YOU’D LIKE
                                           THEM TO DO
                         WHAT THEY’RE
                         DOING NOW




      1ST CONTACT                              PURCHASE


Wednesday, 26 May 2010
A BEHAVIOUR ‘SHIFT’



                                     RUNNING
                                   WITH NIKE+

                         RUNNING




      1ST CONTACT                   PURCHASE


Wednesday, 26 May 2010
IT SHOULDN’T
                         FEEL LIKE THIS...




Wednesday, 26 May 2010
IT SHOULD FEEL
                            LIKE THIS...




Wednesday, 26 May 2010
IF YOU CAN ACHIVE THAT...




                          CUSTOMER       ORGANISATION




           PEOPLE WILL LOVE YOU FOREVER
Wednesday, 26 May 2010
@andywhitlock
                         nowincolour.com




Wednesday, 26 May 2010

More Related Content

Similar to FREE ENERGY

A New Axiom for Educ(ati)on
A New Axiom for Educ(ati)onA New Axiom for Educ(ati)on
A New Axiom for Educ(ati)onRodd Lucier
 
Sharing Your Content w/o Hurting Your Copyright
Sharing Your Content w/o Hurting Your CopyrightSharing Your Content w/o Hurting Your Copyright
Sharing Your Content w/o Hurting Your CopyrightPlagiarism Today
 
Wms scav
Wms scavWms scav
Wms scavoccam98
 
Gnomedex talk
Gnomedex talkGnomedex talk
Gnomedex talkTim Hwang
 
Daniel Pandza - Jornadas De Capacitacion OFS 2010
Daniel Pandza - Jornadas De Capacitacion OFS 2010Daniel Pandza - Jornadas De Capacitacion OFS 2010
Daniel Pandza - Jornadas De Capacitacion OFS 2010InterlubGroup
 
Polishing Interfaces
Polishing InterfacesPolishing Interfaces
Polishing InterfacesUX Booth
 
SACAC Pecha Kucha
SACAC Pecha KuchaSACAC Pecha Kucha
SACAC Pecha KuchaTargetX
 

Similar to FREE ENERGY (9)

A New Axiom for Educ(ati)on
A New Axiom for Educ(ati)onA New Axiom for Educ(ati)on
A New Axiom for Educ(ati)on
 
Belief vs Action
Belief vs ActionBelief vs Action
Belief vs Action
 
Sharing Your Content w/o Hurting Your Copyright
Sharing Your Content w/o Hurting Your CopyrightSharing Your Content w/o Hurting Your Copyright
Sharing Your Content w/o Hurting Your Copyright
 
Wms scav
Wms scavWms scav
Wms scav
 
Gnomedex talk
Gnomedex talkGnomedex talk
Gnomedex talk
 
Daniel Pandza - Jornadas De Capacitacion OFS 2010
Daniel Pandza - Jornadas De Capacitacion OFS 2010Daniel Pandza - Jornadas De Capacitacion OFS 2010
Daniel Pandza - Jornadas De Capacitacion OFS 2010
 
Thinking
ThinkingThinking
Thinking
 
Polishing Interfaces
Polishing InterfacesPolishing Interfaces
Polishing Interfaces
 
SACAC Pecha Kucha
SACAC Pecha KuchaSACAC Pecha Kucha
SACAC Pecha Kucha
 

More from Andy Whitlock

Services and Stories - why marketing and product innovation need to play nice
Services and Stories - why marketing and product innovation need to play niceServices and Stories - why marketing and product innovation need to play nice
Services and Stories - why marketing and product innovation need to play niceAndy Whitlock
 
We looked at social media’s role in digital services. You won’t believe what ...
We looked at social media’s role in digital services. You won’t believe what ...We looked at social media’s role in digital services. You won’t believe what ...
We looked at social media’s role in digital services. You won’t believe what ...Andy Whitlock
 
How To Make The Right Product
How To Make The Right ProductHow To Make The Right Product
How To Make The Right ProductAndy Whitlock
 
Metaphwoar! 2012 promo
Metaphwoar! 2012 promoMetaphwoar! 2012 promo
Metaphwoar! 2012 promoAndy Whitlock
 
How to do presentations that don't induce suicide
How to do presentations that don't induce suicideHow to do presentations that don't induce suicide
How to do presentations that don't induce suicideAndy Whitlock
 
The Future is Lubricated
The Future is LubricatedThe Future is Lubricated
The Future is LubricatedAndy Whitlock
 
Metaphwoar promotion
Metaphwoar promotionMetaphwoar promotion
Metaphwoar promotionAndy Whitlock
 
how to make people do stuff
how to make people do stuffhow to make people do stuff
how to make people do stuffAndy Whitlock
 
What all that beta talk means for brands
What all that beta talk means for brandsWhat all that beta talk means for brands
What all that beta talk means for brandsAndy Whitlock
 
why digital isn't about digital
why digital isn't about digitalwhy digital isn't about digital
why digital isn't about digitalAndy Whitlock
 

More from Andy Whitlock (13)

Services and Stories - why marketing and product innovation need to play nice
Services and Stories - why marketing and product innovation need to play niceServices and Stories - why marketing and product innovation need to play nice
Services and Stories - why marketing and product innovation need to play nice
 
We looked at social media’s role in digital services. You won’t believe what ...
We looked at social media’s role in digital services. You won’t believe what ...We looked at social media’s role in digital services. You won’t believe what ...
We looked at social media’s role in digital services. You won’t believe what ...
 
How To Make The Right Product
How To Make The Right ProductHow To Make The Right Product
How To Make The Right Product
 
Metaphwoar! 2012 promo
Metaphwoar! 2012 promoMetaphwoar! 2012 promo
Metaphwoar! 2012 promo
 
How to do presentations that don't induce suicide
How to do presentations that don't induce suicideHow to do presentations that don't induce suicide
How to do presentations that don't induce suicide
 
The Future is Lubricated
The Future is LubricatedThe Future is Lubricated
The Future is Lubricated
 
Metaphwoar! 2011
Metaphwoar! 2011 Metaphwoar! 2011
Metaphwoar! 2011
 
Metaphwoar promotion
Metaphwoar promotionMetaphwoar promotion
Metaphwoar promotion
 
phwoar
phwoarphwoar
phwoar
 
how to make people do stuff
how to make people do stuffhow to make people do stuff
how to make people do stuff
 
What all that beta talk means for brands
What all that beta talk means for brandsWhat all that beta talk means for brands
What all that beta talk means for brands
 
why digital isn't about digital
why digital isn't about digitalwhy digital isn't about digital
why digital isn't about digital
 
The Six Doing Hats
The Six Doing HatsThe Six Doing Hats
The Six Doing Hats
 

Recently uploaded

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 

Recently uploaded (20)

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 

FREE ENERGY

  • 2. NOTE 1 THIS PRESENTATION WAS COMPILED FOR TALKING AROUND - I’VE ADDED SOME WORDS TO EXPLAIN THE GIST Wednesday, 26 May 2010
  • 3. NOTE 2 IT’S ALSO A THOUGHT-PIECE. IF YOU’VE COME LOOKING FOR ‘ANSWERS’, UMM.. SORRY. Wednesday, 26 May 2010
  • 4. NOTE 3 THE ORIGINAL VERSION HAD SFX AND ANIMATIONS AND EVERYTHING! YOU’RE MISSING OUT ;) Wednesday, 26 May 2010
  • 5. Anyway, I work here: Wednesday, 26 May 2010
  • 6. We do lot of different things Wednesday, 26 May 2010
  • 7. Which makes explaining ourselves difficult Wednesday, 26 May 2010
  • 9. Thinking about it, the one thing I feel like we’re tasked with daily is to ‘change behaviour’. To get people to ‘do something that they’re currently not doing’. Which is a bit weird isn’t it. Wednesday, 26 May 2010
  • 10. http://www.nataliedee.com/ DIS RU PT ER SUA DE P Sounds like it belongs to this world. Do this, not that. Wednesday, 26 May 2010
  • 11. NEVER FORCE IT If it feels like a fight, there’s something wrong Wednesday, 26 May 2010
  • 12. It shouldn’t feel like this at all: Wednesday, 26 May 2010
  • 13. ORGANISATIONS SPEND A LOT OF ENERGY TRYING TO GET PEOPLE TO SPEND THEIR ENERGY DIFFERENTLY. Like I said, weird. Wednesday, 26 May 2010
  • 14. This presentation is an attempt to see if there’s a better way. A way less wasteful of energy. Wednesday, 26 May 2010
  • 15. And it’s called: FR R E Y E G E N E Wednesday, 26 May 2010
  • 16. LET’S LOOK AT CONSUMER ENERGY FIRST Wednesday, 26 May 2010
  • 17. IS IT WORTH IT? Is what they’re getting out of it worth the effort needed to participate? Wednesday, 26 May 2010
  • 18. That’s what it all comes down to... REWARD VS EFFORT What are we giving What do they have them? to do to get it? Wednesday, 26 May 2010
  • 20. CUSTOMER You’re just going to have to go with me on this ;) Wednesday, 26 May 2010
  • 21. Run around collecting the good stuff Wednesday, 26 May 2010
  • 23. Try not to get too spanked Wednesday, 26 May 2010
  • 24. REWARD VS ENERGY Wednesday, 26 May 2010
  • 25. In our world, though... REWARD = Entertainment = Utility = Inspiration Wednesday, 26 May 2010
  • 26. ENERGY = Pay attention = Think = Do something Wednesday, 26 May 2010
  • 28. DON’T BE MEAN: CUSTOMER ENERGY REWARD Wednesday, 26 May 2010
  • 29. BE GENEROUS: CUSTOMER ENERGY REWARD Wednesday, 26 May 2010
  • 30. Get a BIG reward (like a level-complete) and your energy gets replenished! Wednesday, 26 May 2010
  • 31. CUSTOMER ENERGY REWARD You find energy you didn’t know you had Wednesday, 26 May 2010
  • 33. THIS MOTIVATION IS WHAT PROPELS PEOPLE ALONG THE CONSUMER JOURNEY LEVEL 1ST CONTACT PURCHASE Wednesday, 26 May 2010
  • 34. MOTIVATION POOR 1ST CONTACT PURCHASE Wednesday, 26 May 2010
  • 35. MOTIVATION RICH 1ST CONTACT PURCHASE Wednesday, 26 May 2010
  • 37. ARE YOU GETTING IT RIGHT? Wednesday, 26 May 2010
  • 38. ENERGY REWARD Wednesday, 26 May 2010
  • 39. ENERGY REWARD Wednesday, 26 May 2010
  • 40. (The desire to do this already existed) Wednesday, 26 May 2010
  • 41. HOW DO YOU KNOW WHEN YOU’RE ASKING TOO MUCH OF PEOPLE? Wednesday, 26 May 2010
  • 43. Don’t be arrogant / ignorant. Wednesday, 26 May 2010
  • 44. Aside: You can ask lots of people, but you have to give a lot more Wednesday, 26 May 2010
  • 45. LET’S ASK SOME BIG QUESTIONS IN BIG, BRIGHT TYPE! Wednesday, 26 May 2010
  • 46. W AN O C H E 1. L L T K OF IT S E W PLE A ? P E O Wednesday, 26 May 2010
  • 47. Yes, I suppose so.. Wednesday, 26 May 2010
  • 48. LEVEL 1ST CONTACT PURCHASE But we want to involve/seduce people Wednesday, 26 May 2010
  • 49. THE DO ONE SIMPLE THING APPROACH Wednesday, 26 May 2010
  • 56. E W NG . C A N HI 2 T O E? N L A S K P P E O O F Wednesday, 26 May 2010
  • 57. DO A NEW THING VS DO WHAT YOU’RE ALREADY DOING Wednesday, 26 May 2010
  • 58. Keep drinking water, simply acknowledge the privilege Wednesday, 26 May 2010
  • 59. Keep commuting to work, but enjoy it more than usual... Wednesday, 26 May 2010
  • 60. Keep going about your business, but let us help you save Wednesday, 26 May 2010
  • 61. Keep buying stuff you like, we’ll do more with your money Wednesday, 26 May 2010
  • 64. The most self-indulgent thing of all... Wednesday, 26 May 2010
  • 65. CUSTOMER ENERGY REWARD Reward people for what they’re already doing, motivate them to get more involved. Wednesday, 26 May 2010
  • 66. OK, WHAT ABOUT ORGANISATIONS’ ENERGY? Wednesday, 26 May 2010
  • 67. ORGANISATION VALUE That value is the result of cash and sweat Wednesday, 26 May 2010
  • 68. ORGANISATION VALUE That value is the result of cash and sweat Wednesday, 26 May 2010
  • 69. W E . C O N A W 3 R B R O GY T O E N E R UR V E O S NA ? OW Wednesday, 26 May 2010
  • 70. Existing rituals : The Guardian newspaper uses hand-stamps at clubs to reach its audience Wednesday, 26 May 2010
  • 71. Existing culture : A piece of reactive marketing for B&Q, doing a lo-fi version of Turner Prize winner Wednesday, 26 May 2010
  • 72. Existing distribution : Using Coca-Cola’s global distribution network to provide aid Wednesday, 26 May 2010
  • 73. Existing excitement : Piggybacking the frenzy on the day the iPhone was launched. Wednesday, 26 May 2010
  • 74. EVERY DAY, BILLIONS OF PEOPLE DO THINGS WHETHER YOU ASK THEM TO OR NOT. Wednesday, 26 May 2010
  • 75. NATURAL ENERGY http://www.direct2agents.com/custom/People%20Cheering.jpg Wednesday, 26 May 2010
  • 76. IS THERE ENOUGH ENERGY IN THE WORLD ALREADY? Wednesday, 26 May 2010
  • 77. Wind Farm Wave Farm Wednesday, 26 May 2010
  • 78. FARM “originally referred to a big landowner farming out his land among other men to run it, rather than running it all himself.” - Wikipedia Wind Farm Wave Farm Wednesday, 26 May 2010
  • 79. FARM “originally referred to a big landowner farming out his land among other men to run it, rather than running it all himself.” - Wikipedia Wind Farm Wave Farm People Farm! Wednesday, 26 May 2010
  • 80. NOT DISSIMILAR Wave Farm People Farm Wednesday, 26 May 2010
  • 81. . C N L’ A A 4 TUR N ‘ A N RGY R U E E N IDEA S ? O U R Wednesday, 26 May 2010
  • 82. HOW DO YOU TAKE ADVANTAGE OF THE WAVES OF HUMAN ENERGY ALREADY OUT THERE? Wednesday, 26 May 2010
  • 83. IN YOUR FACE, MICROSOFT Microsoft spent millions on their tools. Google achieved the same for free, creating systems that learned from each user-interaction to automatically enhance its own accuracy/value. Wednesday, 26 May 2010
  • 84. IN YOUR FACE, SERGEY Oceanographer and Naval Officer, Matthew Fontaine Maury did a similar thing in the 1800s. He aggregated other Naval Officer’s routes and rewarded each of them with a super-map for giving up their data. Wednesday, 26 May 2010
  • 85. IN YOUR SHOES Same thing again: Lots of individuals feed a system that gains exponentially in value, for everyone, as a result. Wednesday, 26 May 2010
  • 86. ECO-SYSTEMS RE-CHANNELLING EXISTING ENERGY Wednesday, 26 May 2010
  • 87. ECO-SYSTEMS RE-CHANNELLING EXISTING ENERGY THE IMPO RTANT B IT Wednesday, 26 May 2010
  • 88. YES, APP I’M VAIN ARENTLY TO QUOT ENOUGH E MYSELF “When millions of people are tapping away at computers every day: filling in forms, clicking links, forwarding emails, there is energy and effort that can easily be re-used if we're smart about it.” - Me, 2007 Wednesday, 26 May 2010
  • 89. BUT AREN’T ONLY CERTAIN KINDS OF BEHAVIOURS VISIBLE? http://sitemaker.umich.edu/pavelka/files/cunningham-dance.jpg Wednesday, 26 May 2010
  • 90. More behaviour is becoming more visible Wednesday, 26 May 2010
  • 91. And not just the sitting indoors, clicky kind Wednesday, 26 May 2010
  • 92. This behaviour is being rewarded in ways then inspires new behaviour. It all feeds the same system. Wednesday, 26 May 2010
  • 93. This is only going to increase... Wednesday, 26 May 2010
  • 94. We’re seeing existing human activity flow around the world like ocean currents Wednesday, 26 May 2010
  • 95. WHY FIGHT AGAINST THE CURRENT? Wednesday, 26 May 2010
  • 96. YOU SHOULDN’T HAVE TO... PERSUADE PEOPLE TO DO THINGS THEY DON’T WANT TO DO WASTE ENERGY WHEN YOU CAN BORROW IT INVEST IN SOMETHING TEMPORARY, WHEN YOU CAN BUILD THINGS THAT RUN THEMSELVES Wednesday, 26 May 2010
  • 97. DISRUPT PERSUADE HELP Wednesday, 26 May 2010
  • 98. IT’S GETTING EASIER... TO HELP PEOPLE DO THE THINGS THEY ALREADY LOVE TO HELP PEOPLE SEE THE RELEVANCE AND VALUE OF NEW IDEAS TO MATCH PRODUCTS AND EXPERIENCES TO THE PEOPLE THAT WANT THEM Wednesday, 26 May 2010
  • 99. A SMOOTH TRANSITION LEVEL 1ST CONTACT PURCHASE Wednesday, 26 May 2010
  • 100. A BEHAVIOUR ‘SHIFT’ WHAT YOU’D LIKE THEM TO DO WHAT THEY’RE DOING NOW 1ST CONTACT PURCHASE Wednesday, 26 May 2010
  • 101. A BEHAVIOUR ‘SHIFT’ RUNNING WITH NIKE+ RUNNING 1ST CONTACT PURCHASE Wednesday, 26 May 2010
  • 102. IT SHOULDN’T FEEL LIKE THIS... Wednesday, 26 May 2010
  • 103. IT SHOULD FEEL LIKE THIS... Wednesday, 26 May 2010
  • 104. IF YOU CAN ACHIVE THAT... CUSTOMER ORGANISATION PEOPLE WILL LOVE YOU FOREVER Wednesday, 26 May 2010
  • 105. @andywhitlock nowincolour.com Wednesday, 26 May 2010