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Design is...
Tuesday, September 10, 13
Design is thinking by making.
... a process and how we problem solve.
... a Non-linear pattern of thought and execution.
....
Design is thinking by making.
I am a designer, who are you?
Tuesday, September 10, 13
Design is thinking by making.
Saul Bass
iconic Graphic Designer
“Design is thinking made visual.“
Tuesday, September 10, 13
Insights to how creative minds think and work.
Design is thinking by making.
Tuesday, September 10, 13
Design is thinking by making.
Tuesday, September 10, 13
Design is thinking by making.
Tuesday, September 10, 13
Wiffle Ball...
Tuesday, September 10, 13
Design is thinking by making.
Tuesday, September 10, 13
Tuesday, September 10, 13
Tuesday, September 10, 13
Design is thinking by making.
Tuesday, September 10, 13
Design is thinking by making.http://www.insensatez.org/marcelamachuca/blog/
Tuesday, September 10, 13
Design is thinking by making.
Tuesday, September 10, 13
Design is thinking by making.http://worldsoccertalk.com/wp-content/uploads/2013/07/new-york-subway-guide.jpg
Tuesday, Sept...
Design is thinking by making.http://www.columbia.edu/~brennan/subway/ScaleSubwayMap.GIF
Tuesday, September 10, 13
Design is thinking by making.http://worldsoccertalk.com/wp-content/uploads/2013/07/new-york-subway-guide.jpg
Tuesday, Sept...
Design is thinking by making.http://upload.wikimedia.org/wikipedia/commons/d/d8/SubwaySigns.jpg
Tuesday, September 10, 13
Design is thinking by making.http://upload.wikimedia.org/wikipedia/commons/d/d3/WMATA_Farecard_Machines.jpg
Tuesday, Septe...
Design is thinking by making.http://www.robertmanni.com/images/subway.jpg
Tuesday, September 10, 13
Design is thinking by making.
Constraints
& Patterns
Solving a design problem
Tuesday, September 10, 13
Design is thinking by making.
Constraints
& Patterns
Path of
Execution
Solving a design problem
Tuesday, September 10, 13
Design is thinking by making.
Constraints
& Patterns
Path of
Execution
Achieving an
Outcome
Solving a design problem
Tuesd...
Design is thinking by making.
Systemic
& Analytical
Thinking
Non-Linear
Thinking
Managing
Thought
Processes
Methods of thi...
Design is thinking by making.
Left Brain Right Brain
Tuesday, September 10, 13
Design is thinking by making.
Left Brain Right Brain
Creativity
Imagination
Holistic (Systems)
Intuition
Rhythm
Feelings
V...
Design is thinking by making.
Left Brain
Logic
Analysis
Sequencing
Linear
Math
Language
Facts
Words
Computation
Right Brai...
Knowledge Base Documents
Map Builder
Hitlist
Initial Sort by Priority:
⁃ Flag for Wall Review (date)
⁃ Flag scheduled for ...
Reality Vision
Tuesday, September 10, 13
SketchRefined
Craft
Tuesday, September 10, 13
Brand
Personality
Logo Detail
Tuesday, September 10, 13
Fabric Use
Tuesday, September 10, 13
Design is thinking by making.
Tuesday, September 10, 13
Systemic Analytical
Thinking.
Tuesday, September 10, 13
Divergence
Convergence
Making.
Tuesday, September 10, 13
Design is Non-linear.
Tuesday, September 10, 13
Design is thinking by making.
Mihay Csikszentmihalyi’s
former head of Psychology at Chicago University
“If I had to expres...
Systemic
Divergence
Convergence
Analytical
Tuesday, September 10, 13
Design is thinking by making.http://www.topanien.com/images/enchanted/book_2911.jpg / http://www.amantiart.com
Tuesday, Se...
Design is thinking by making.http://www.mysterypierbooks.com/Assets/images/book_text_1.gif
Tuesday, September 10, 13
Design is thinking by making.http://www.mysterypierbooks.com/Assets/images/book_text_1.gif
Tuesday, September 10, 13
Brains utilize contradiction
Tuesday, September 10, 13
Ideas
Metaphor or Whiteboard
Tuesday, September 10, 13
Bouncing a ball
Enhancing thought
Tuesday, September 10, 13
Talking with our hands
Embodied & Shared Cognition
Tuesday, September 10, 13
Cognition
Enabling actions to acquire knowledge.
Tuesday, September 10, 13
Tuesday, September 10, 13
Systemic
Divergence
Convergence
Analytical
Tuesday, September 10, 13
To conclude...
Understand team members’ natural way of problem solving
Don’t be afraid to think non-linear
Mentally frame ...
Thank you!
Andy Van Solkema
andy@visualhero.com
@andyvansolkema
www.visualhero.com
@visualhero
Tuesday, September 10, 13
References
Dynamic Design: Cognitive Processes in Design Sketching
by Moira R. Dillon
Overview of Systems Thinking
by Dani...
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Design is thinking by making.

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Presentation on how creatives think and make. Design is thinking by making.

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Design is thinking by making.

  1. 1. Design is... Tuesday, September 10, 13
  2. 2. Design is thinking by making. ... a process and how we problem solve. ... a Non-linear pattern of thought and execution. ... the ability to manage and understand our methods of thought. Design is... Tuesday, September 10, 13
  3. 3. Design is thinking by making. I am a designer, who are you? Tuesday, September 10, 13
  4. 4. Design is thinking by making. Saul Bass iconic Graphic Designer “Design is thinking made visual.“ Tuesday, September 10, 13
  5. 5. Insights to how creative minds think and work. Design is thinking by making. Tuesday, September 10, 13
  6. 6. Design is thinking by making. Tuesday, September 10, 13
  7. 7. Design is thinking by making. Tuesday, September 10, 13
  8. 8. Wiffle Ball... Tuesday, September 10, 13
  9. 9. Design is thinking by making. Tuesday, September 10, 13
  10. 10. Tuesday, September 10, 13
  11. 11. Tuesday, September 10, 13
  12. 12. Design is thinking by making. Tuesday, September 10, 13
  13. 13. Design is thinking by making.http://www.insensatez.org/marcelamachuca/blog/ Tuesday, September 10, 13
  14. 14. Design is thinking by making. Tuesday, September 10, 13
  15. 15. Design is thinking by making.http://worldsoccertalk.com/wp-content/uploads/2013/07/new-york-subway-guide.jpg Tuesday, September 10, 13
  16. 16. Design is thinking by making.http://www.columbia.edu/~brennan/subway/ScaleSubwayMap.GIF Tuesday, September 10, 13
  17. 17. Design is thinking by making.http://worldsoccertalk.com/wp-content/uploads/2013/07/new-york-subway-guide.jpg Tuesday, September 10, 13
  18. 18. Design is thinking by making.http://upload.wikimedia.org/wikipedia/commons/d/d8/SubwaySigns.jpg Tuesday, September 10, 13
  19. 19. Design is thinking by making.http://upload.wikimedia.org/wikipedia/commons/d/d3/WMATA_Farecard_Machines.jpg Tuesday, September 10, 13
  20. 20. Design is thinking by making.http://www.robertmanni.com/images/subway.jpg Tuesday, September 10, 13
  21. 21. Design is thinking by making. Constraints & Patterns Solving a design problem Tuesday, September 10, 13
  22. 22. Design is thinking by making. Constraints & Patterns Path of Execution Solving a design problem Tuesday, September 10, 13
  23. 23. Design is thinking by making. Constraints & Patterns Path of Execution Achieving an Outcome Solving a design problem Tuesday, September 10, 13
  24. 24. Design is thinking by making. Systemic & Analytical Thinking Non-Linear Thinking Managing Thought Processes Methods of thinking Tuesday, September 10, 13
  25. 25. Design is thinking by making. Left Brain Right Brain Tuesday, September 10, 13
  26. 26. Design is thinking by making. Left Brain Right Brain Creativity Imagination Holistic (Systems) Intuition Rhythm Feelings Visualization Day Dreaming Art Tuesday, September 10, 13
  27. 27. Design is thinking by making. Left Brain Logic Analysis Sequencing Linear Math Language Facts Words Computation Right Brain Creativity Imagination Holistic (Systems) Intuition Rhythm Feelings Visualisation Day Dreaming Art Tuesday, September 10, 13
  28. 28. Knowledge Base Documents Map Builder Hitlist Initial Sort by Priority: ⁃ Flag for Wall Review (date) ⁃ Flag scheduled for Tours (date, Design Mgr) ⁃ Remaining segregated and sorted by status or alpha Alert New Reports are available Make Manual Edits to location, city, country maps ⁃ Location status (color) ⁃ Financial data Review which items need updated KBase documents Alert Next Steps based on Status “Did you get the LOD?” “Did you do the ATP slide?” “Do you have store opening package?” Etc. Change Hitlist item status to "Approved" • Global metro sales data • Rate sales numbers (quarterly) • Real Estate status report Add to Tasks list (auto?) Open Hitlist Schedule • Design Mgrs touring locations • Wall Reviews Review links to associated KBase docs Open Map en ail ams pp Fact Base City Fact Base Location Concept Drawings Photos Auto-update? Ashley Mkt Analyst Logic Creativity Tuesday, September 10, 13
  29. 29. Reality Vision Tuesday, September 10, 13
  30. 30. SketchRefined Craft Tuesday, September 10, 13
  31. 31. Brand Personality Logo Detail Tuesday, September 10, 13
  32. 32. Fabric Use Tuesday, September 10, 13
  33. 33. Design is thinking by making. Tuesday, September 10, 13
  34. 34. Systemic Analytical Thinking. Tuesday, September 10, 13
  35. 35. Divergence Convergence Making. Tuesday, September 10, 13
  36. 36. Design is Non-linear. Tuesday, September 10, 13
  37. 37. Design is thinking by making. Mihay Csikszentmihalyi’s former head of Psychology at Chicago University “If I had to express in one word what makes their personalities different from others, it's complexity. They show tendencies of thought and action that in most people are segregated. They contain contradictory extremes; “ Tuesday, September 10, 13
  38. 38. Systemic Divergence Convergence Analytical Tuesday, September 10, 13
  39. 39. Design is thinking by making.http://www.topanien.com/images/enchanted/book_2911.jpg / http://www.amantiart.com Tuesday, September 10, 13
  40. 40. Design is thinking by making.http://www.mysterypierbooks.com/Assets/images/book_text_1.gif Tuesday, September 10, 13
  41. 41. Design is thinking by making.http://www.mysterypierbooks.com/Assets/images/book_text_1.gif Tuesday, September 10, 13
  42. 42. Brains utilize contradiction Tuesday, September 10, 13
  43. 43. Ideas Metaphor or Whiteboard Tuesday, September 10, 13
  44. 44. Bouncing a ball Enhancing thought Tuesday, September 10, 13
  45. 45. Talking with our hands Embodied & Shared Cognition Tuesday, September 10, 13
  46. 46. Cognition Enabling actions to acquire knowledge. Tuesday, September 10, 13
  47. 47. Tuesday, September 10, 13
  48. 48. Systemic Divergence Convergence Analytical Tuesday, September 10, 13
  49. 49. To conclude... Understand team members’ natural way of problem solving Don’t be afraid to think non-linear Mentally frame the solution Tuesday, September 10, 13
  50. 50. Thank you! Andy Van Solkema andy@visualhero.com @andyvansolkema www.visualhero.com @visualhero Tuesday, September 10, 13
  51. 51. References Dynamic Design: Cognitive Processes in Design Sketching by Moira R. Dillon Overview of Systems Thinking by Daniel Aronsen System Thinking, a simple thinking technique for gaining focus by Gary Bartlett Deep Interaction (http://www.youtube.com/watch?v=Isja8AcgHzw) talk by Karl Fast at UX Brighton Helpful distortion at NYC & London subway maps by Matt Lindermann for Signal vs. Noise Thank you to my many colleagues who supported my research and preparation. Tuesday, September 10, 13

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