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creating a grassroots community & culture of entrepreneurship + creativity + innovation

startup community alchemy
laying a brick-by-brick foundation to connect and grow a successful high-growth entrepreneurial ecosystem

Throughout the process we must TELL A STORY & CREATE CONVERSATIONS that share a “positive vision focusing on the
opportunities of the future,” not rehashing the problems and limitation of the past.

Connect
Resources

(Focus on building the social fabric)
youmg
profs

(Entities should focus on THREE
strategies to build the social fabric)

Mary

ENTREP

economic
devlpmnt

CVB

social
venue

Joe

ENTREP

workforce
dvlpmnt

ENTREP

ENTREP
ENTREP

highlight & celebrate
current and emerging
entrepreneurs (help
people identify as
entrepreneurs &
realize they are
not alone)

ENTREP

creatives

ENTREP

attorney

ENTREP

startup

established
company

(entities & their
circle of influence)

City of

incubator/
tech transfer

arts

promote

media

orange = social fabric

1

The movement must be centered around and led by entrepreneurs, so
first, gather the entrepreneurs & begin to connect them amongst themselves.

2

opportunities to try
incentivize leaping
mentoring & coaching
incubators/accelerators
access to people & $$$

people with businesses

5

The social fabric must grow organically.

it can not be
made by‘decree’

The effort does NOT create a new entity (no new circles), so everyone
gets to keep their identity & circles of influence.
A thriving “community” is built over a long period of time by small FORMAL &
INFORMAL groups of excited people, organized around local ideas & issues
(meetups, angel funds, coworking spaces, accelerators, startups), that also build
the social fabric around and amongst the entrepreneurs and the people that
support them.

Brad Feld’s Principles of a Vibrant Startup Community

1) Led by entrepreneurs
2) Has a long term commitment (20 years from today)
3) Fosters a philosophy of inclusiveness
4) Engages the entire entrepreneurial stack
SOURCE: Startup Communities: Building an Entrepreneurial Ecosystem
in Your City by Brad Feld (Wiley)

(Entrepreneurial Infrastructure)

(talent)
higher education
K-12 schools
conferences
skills training
internships
mentoring
build better teams

$

(support services)

highlight existing events &
experiment with new creative
opportunities that mix people (both
offline & online) in an attempt
to“engineer” serendipitous connections
between ideas, people and resources

Encourage entities to contribute resources to the movement, by building &
tightening the social fabric around the entrepreneurs & amongst exisiting entities.
(Social fabric, by its nature, CAN be open, non-exclusive, organic & limitless.)

3
4

Build

create processes to attract,
retain & develop...
inspiration

grow positive public opinion,
desire & understanding of a
high-growth entrepreneurial
& creative community

participate
& connect

$$$

Want-repreneurs to Entrepreneurs

{
{

schools

Funnel

bunch of people with
ideas and resources

identify

{

entrep
center

artist

regional entrep
ecosystem

national/world
entrep
ecosystem

Mix

V17

Cultivate a
Culture of
- Collaboration
- Introduction
- Invitation
- Risk-Taking
- Mentoring

professional services
creative services
healthy legal systems
angel & venture capital
innovations centers
technology resources
coworking spaces
incubators/accelerators

(ideas)
information sharing
pitch sessions
mentoring
incubators/accelerators
opportunity for spin-offs
research parks
tech transfer

(quality of life)

authentic culture
public transportation
arts & culture
distinct neighborhoods
vibrant social scene
green public spaces
easy commutes
good schools
low cost of living

This model builds upon the work and input of
Robert Putnam, Richard Florida, Peter Block, Sarah Lacy,
Steven Johnson, Jeff Slobotski, Dusty Davidson, Steve
Blank, Silicon Prairie News, Robbie Vitrano, Tim
Williamson, Chris Schultz, Idea Village NOLA, Tom
Chapman, Nick Seguin, The Radlhauptstadt München
Campaign, Brad Feld, Scott Case, Michael Burcham,
the James Gang and many others...

PRODUCED BY

Created by Seed Here Studio, Cedar Rapids/Iowa City, Iowa

This work is licensed under a Creative Commons Attribution-NonCommercial 3.0

Send feedback and thoughts to andy@seedherestudio.com

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Community Alchemy: A Model for Building An Entrepreneurial Ecosytem

  • 1. creating a grassroots community & culture of entrepreneurship + creativity + innovation startup community alchemy laying a brick-by-brick foundation to connect and grow a successful high-growth entrepreneurial ecosystem Throughout the process we must TELL A STORY & CREATE CONVERSATIONS that share a “positive vision focusing on the opportunities of the future,” not rehashing the problems and limitation of the past. Connect Resources (Focus on building the social fabric) youmg profs (Entities should focus on THREE strategies to build the social fabric) Mary ENTREP economic devlpmnt CVB social venue Joe ENTREP workforce dvlpmnt ENTREP ENTREP ENTREP highlight & celebrate current and emerging entrepreneurs (help people identify as entrepreneurs & realize they are not alone) ENTREP creatives ENTREP attorney ENTREP startup established company (entities & their circle of influence) City of incubator/ tech transfer arts promote media orange = social fabric 1 The movement must be centered around and led by entrepreneurs, so first, gather the entrepreneurs & begin to connect them amongst themselves. 2 opportunities to try incentivize leaping mentoring & coaching incubators/accelerators access to people & $$$ people with businesses 5 The social fabric must grow organically. it can not be made by‘decree’ The effort does NOT create a new entity (no new circles), so everyone gets to keep their identity & circles of influence. A thriving “community” is built over a long period of time by small FORMAL & INFORMAL groups of excited people, organized around local ideas & issues (meetups, angel funds, coworking spaces, accelerators, startups), that also build the social fabric around and amongst the entrepreneurs and the people that support them. Brad Feld’s Principles of a Vibrant Startup Community 1) Led by entrepreneurs 2) Has a long term commitment (20 years from today) 3) Fosters a philosophy of inclusiveness 4) Engages the entire entrepreneurial stack SOURCE: Startup Communities: Building an Entrepreneurial Ecosystem in Your City by Brad Feld (Wiley) (Entrepreneurial Infrastructure) (talent) higher education K-12 schools conferences skills training internships mentoring build better teams $ (support services) highlight existing events & experiment with new creative opportunities that mix people (both offline & online) in an attempt to“engineer” serendipitous connections between ideas, people and resources Encourage entities to contribute resources to the movement, by building & tightening the social fabric around the entrepreneurs & amongst exisiting entities. (Social fabric, by its nature, CAN be open, non-exclusive, organic & limitless.) 3 4 Build create processes to attract, retain & develop... inspiration grow positive public opinion, desire & understanding of a high-growth entrepreneurial & creative community participate & connect $$$ Want-repreneurs to Entrepreneurs { { schools Funnel bunch of people with ideas and resources identify { entrep center artist regional entrep ecosystem national/world entrep ecosystem Mix V17 Cultivate a Culture of - Collaboration - Introduction - Invitation - Risk-Taking - Mentoring professional services creative services healthy legal systems angel & venture capital innovations centers technology resources coworking spaces incubators/accelerators (ideas) information sharing pitch sessions mentoring incubators/accelerators opportunity for spin-offs research parks tech transfer (quality of life) authentic culture public transportation arts & culture distinct neighborhoods vibrant social scene green public spaces easy commutes good schools low cost of living This model builds upon the work and input of Robert Putnam, Richard Florida, Peter Block, Sarah Lacy, Steven Johnson, Jeff Slobotski, Dusty Davidson, Steve Blank, Silicon Prairie News, Robbie Vitrano, Tim Williamson, Chris Schultz, Idea Village NOLA, Tom Chapman, Nick Seguin, The Radlhauptstadt München Campaign, Brad Feld, Scott Case, Michael Burcham, the James Gang and many others... PRODUCED BY Created by Seed Here Studio, Cedar Rapids/Iowa City, Iowa This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Send feedback and thoughts to andy@seedherestudio.com