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Promoting Tourism via Web 2.0


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Presentation given to the Northwest Kansas Travel Council on December 30, 2008

Published in: Technology, Design
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Promoting Tourism via Web 2.0

  1. 1. Tourism 2.0 Promoting Your Destination with Free Internet Technologies Northwest Kansas Travel Council December 30, 2008 Andy Stanton Assistant Professor of Communication Studies Fort Hays State University • 785.628.4448
  2. 2. Digital Natives
  3. 3. College Class of 2012 - Born in 1990 • Harry Potter could be a classmate. • Since they were in diapers, karaoke machines have been annoying people. • They have always been looking for Carmen Sandiego. • GPS satellite navigation systems have always been available. • Coke and Pepsi have always used recycled plastic bottles. • Shampoo and conditioner have always been available in the same bottle. • Gas stations have never fixed flats, but most serve cappuccino. • Electronic filing of tax returns has always been an option. • Universal Studios has always offered an alternative to Mickey in Orlando. • Martha Stewart Living has always been setting the style. • Haagen-Dazs ice cream has always come in quarts.
  4. 4. • Club Med resorts have always been places to take the whole family. • WWW has never stood for World Wide Wrestling. • Clarence Thomas has always sat on the Supreme Court. • We have always known that “All I Ever Really Needed to Know I Learned in Kindergarten.” • IBM has never made typewriters. • Roseanne Barr has never been invited to sing the National Anthem again. • The Tonight Show has always been hosted by Jay Leno. • They may have been given a Nintendo Game Boy to play with in the crib. • Caller ID has always been available on phones. • Iced tea has always come in cans and bottles. • 98.6 F or otherwise has always been confirmed in the ear.
  5. 5. Digital Immigrants
  6. 6. Web 2.0
  7. 7. Promoting Your Destination with Web 2.0
  8. 8. Blogs
  9. 9. RSS
  10. 10. Micro-Blogging
  11. 11. Three million + users Asks “What Are You Doing?” Great PR tool to drive people to your website or blog Follow and Followers
  12. 12. Social Networking
  13. 13. Facebook
  14. 14. •Established in 2005 •More than 140 million active users •More than half of Facebook users are outside of college •The fastest growing demographic is those 25 + •Average user has 100 friends on the site •2.6 billion minutes are spent on Facebook each day (worldwide) •13 million users update their statuses at least once daily
  15. 15. •2.5 million users become fans of Pages each day •700 million photos uploaded to the site each month •4 million videos uploaded each month •15 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month •More than 2 million events created each month •More than 19 million active user groups exist on the site
  16. 16. Flickr
  17. 17. Two Billion Images February 2004 Launch March 2005 sale to Yahoo! Free and Pro accounts 100 MB per month upload - free account Unlimited upload - pro account Uses tags and groups Blogging and e-mail uploads
  18. 18. Spell With Flickr
  19. 19.
  20. 20. Online Video
  21. 21. Hundreds of millions of hours February 2005 Launch October 2006 sale to Google - $1.65B Free Account Subscriptions, Channels, Favorites Embed to other pages
  22. 22. Other Online Tools
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  25. 25. Andy Stanton Assistant Professor of Communication Studies Fort Hays State University 600 Park Street Hays, Kansas 67601 785.628.4448 • youtube: andystantonfhsu twitter: andystanton flickr: andystanton blog: