Nurbaya Initiative

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  • Imagine if majority of indonesian UMKM are online
  • Nurbaya Initiative

    1. 1. Population 2010 Productive Age 2010 GDPSource: 2010
    2. 2. 51.3 million UMKM (99.1% of all business units in Indonesia) Employing 90.9 million workers Contributing 55.6% of the GDPSource:
    3. 3. SME heavily using web technologiesgrow 2x as much as others
    4. 4. But, in Indonesiamost of the UMKM are not online
    5. 5. If majority of IndonesianUMKM are online
    6. 6. NOT by bringing the SME’s online…
    7. 7. PKBL Products PKBL Products PKBL Products PKBL ProductsPKBLProducts PKBL Products online… But by taking SME products
    8. 8. Total Local Annual Search 381,954,950 UKM Page Hits (@ .5% CTR) 1,909,775UKM Sales (@ 3% Conversion) 57,293 Average Sales Price Rp.75,000 Annual UKM Sales Rp. 4,296,993,300
    9. 9. Total Local Annual Search 147,874,836 UKM Page Hits (@.5% CTR) 739,374UKM Sales (@ 3% Conversion) 22,181 Average Sales Price Rp80,000 Total UKM Sales Rp1,774,498,032
    10. 10. Total Local Annual Search 17,475,444 UKM Page Hits (@ .5% CTR) 87,377UKM Sales (@ 3% Conversion) 2,621 Average Sales Price 200,000 Total UKM Sales Rp524,263,320
    11. 11. Total Local Annual Search 47,325,936 UKM Page Hits (@ .5% CTR) 236,630UKM Sales (@ 2% Conversion) 7,099 Average Sales Price Rp200,000 Total UKM Sales Rp1,419,778,080
    12. 12. Total Local Annual Search 421,032 UKM Page Hits (@ .5% CTR) 2,105UKM Sales (@ 3% Conversion) 63 Average Sales Price Rp200,000 Total UKM Sales Rp12,630,960
    13. 13. Nurbaya Initiative Ecosystem University Bisnisinternet Indonesia UT Mandiri Mengajar Kaskus YOTAdrya n BTPN Keke SEO Advertising Bank Mega SITTI Platform SME Nurbaya Source BII SOCMED Facilitator Delivery and Microfinancing Jabar Logistics Payment Ventura DC It begins with Nurbaya Ecommerce facilitators; Young and Internet savvy Gateway Sampoerna Platform Gojek individuals who are driven to assist SME go online Foundation Keke wordpress solution Indomog Ipaymu Pitoong Paypal satutempat Create Multiply new one
    14. 14. 25%45% Web Platform Facilitator 30% Online Ads
    15. 15. It is a sustainable digital ecosystem for all Indonesian SME’s

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