Personal Branding

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Personal Branding

  1. 1. Graduation Assignment:Personal Branding at Saxion - MIM
  2. 2. What is Personal Branding about● Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image As Tom Peters, the father of Personal Branding said: We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
  3. 3. 1. Make students aware of theconcept of Personal Branding● What is Personal Branding● Why is it important in todays world● How does it affect me● How can it benefit me● How to start and develop myself into an unique brand Ways to motivate students to make use of the concept
  4. 4. 2. Developing the Right Frameworkso that Personal Brands can evolve● Module Personal Development/ Self-Improvement – Identify strengths/ weaknesses – Improve strengths/ reduce weaknesses – Identify major characterizing attributes – Improve emotional intelligence – Become aware of real talents and passions – Compare image with identity and analyze the gap – Help the student to get to know him-/herself in order to be able to work and improve him/her e.g.: offer modules, workshops, seminars
  5. 5. 2. Developing the Right Frameworkso that Personal Brands can evolve● Create a professional environment● Employ lecturers from different businesses (and business functions), so that these can bring along their field-experience● Bringing students in touch with companies and inspirational professionals● Provide projects which will furnish students with knowledge and experience (ideally projects/ researches which are really needed by companies/ institutions)● Guide students to develop into one certain direction (specialize) so that these ultimately become young professionals in one specific area
  6. 6. 2. Developing the Right FrameworkOpportunities and possibilities● Provide many different possibilities and opportunities for students in order to create many different paths for them to develop, differentiate from each other and become unique personal brands – Additional optional courses – Change the study so that students can specialize in certain areas – Offer many possibilities for networking (students from other faculties, students from other universities, professionals, companies) – Get involved in different organizations, competitions, activities which will be supporting for students
  7. 7. 3. Bringing all together● Finally, analyze the path which has been taken and combine the acquired skills and the personality and the major attributes to create an unique personal brand● Develop an unique selling proposition and a resulting personal brand statement
  8. 8. 4. Efficient communication of the personal brand● After the development of the personal brand, decide on the target audience(s)● Decide on the proper communication channels
  9. 9. Make the student aware of Personal Branding and support him/ her during an important and great influencing phase in his/ her life.●This will enable the student to actively write his/her own book of life and will help him/ her to reach the intended happy ending.
  10. 10. Make the student aware of Personal Branding and support him/ her during an important and great influencing phase in his/ her life.●This will enable the student to actively write his/her own book of life and will help him/ her to reach the intended happy ending.

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