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Why your business needs to use Social Media

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A presentation to www.superfastbusiness.co.uk as to why your businesses should be using Social Media

Published in: Business
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Why your business needs to use Social Media

  1. 1. Noah Kalina – Everyday • A photo a day for 12 years • 4380 pictures – 1 video • 30.5m views on YouTube Now that’s the power of web marketing
  2. 2. Web Marketing is a Marathon There are very few quick wins
  3. 3. Why use Social Media? The internet is constantly evolving
  4. 4. Why use Social Media? Evolution
  5. 5. Why use Social Media? Because your clients do!
  6. 6. Social Media is Rocket Science
  7. 7. This is Rocket Science Social Media is NOT Rocket Science
  8. 8. Sales Channel
  9. 9. My target market doesn’t use Social Media
  10. 10. 18-29 83% 30-49 77% 50-64 52% 65+ 32% Source: Pew research CentreBy Age
  11. 11. Male 62%Female 71% Source: Pew research CentreBy Gender
  12. 12. To £25k 72% £25k - £42k 65% £42k - £65k 66% +£65k 66% Source: Pew research CentreBy Income
  13. 13. Facebook 67% Google+ 35% LinkedIn 20% Source: Pew research CentreBy Site
  14. 14. Which Sites should I use? Facebook LinkedIn Twitter YouTube Google+ Instagram Pinterest Vine - 1.3 bn Best for Business to Consumer - 330 m Best for Business to Business - 280m Good for B2C and B2B - 1 bn Best for visual learners - 540m Good for SEO - 200m Good for photogenic subjects - 70m Great for photogenic subjects - 40m Great for short/sharp video
  15. 15. Social Media is for everyone
  16. 16. • Raise Awareness • Build Credibility • Publish News and Updates • Share Ideas • Engage in Communication2 way Social Media is a platform that allows you to
  17. 17. • Engage in Communication • Share Information • Communicate with other customers • Share Ideas 2 way Social Media is a platform that allows your customers to -
  18. 18. • Stay in touch with existing clients • Reach out to new audiences and markets • Communicate with 10s, 100s, 1,000s, millions • Better understand related markets Social Media helps business to…
  19. 19. 350differentsites
  20. 20. Go where your clients are! Rule Number One
  21. 21. See Rule No.1 Rule Number Two
  22. 22. Go where your clients are! So, where are they?
  23. 23. How do you know where they are? Ask – Customers Suppliers Friends and Family Colleagues Which Social Media sites would you expect to find us on?
  24. 24. Know your customers
  25. 25. Now you know where they are, what should you do?
  26. 26. Integration
  27. 27. 1 – Define your goals
  28. 28. Define your goals 1. Branding 2. Building Interaction 3. Sharing vouchers/offers 4. Drive traffic to website 5. Market new services / products
  29. 29. S M A R T Specific Measurable Achievable Realistic Timed Example I want to add 100 new Followers/Likes/Contacts per month during Q3 2014 Define your goals
  30. 30. 2 – Define your audience
  31. 31. Go where your clients are! So, where are they? Define your audience
  32. 32. Know your customers
  33. 33. 3 – Understand the platforms
  34. 34. Understand the platforms Facebook • 1.3 Bn users – 29m in UK • 3.2bn comments made every day • Great for “buzz building” • Targeted advertising • Best for Business to Consumer
  35. 35. Linkedin • 330m users, 12m in UK • Professional to Professional • Targeted advertising • Best for Business to Business Understand the platforms
  36. 36. Google+ • 350m users are on Google+ • 2bn “+1”s per day • Important for SEO • B2B and B2C Understand the platforms
  37. 37. Pinterest • 310m internet users use Instagram • 70% are women • Especially appealing to the 18-49 age group • Great for photogenic products Understand the platforms
  38. 38. Twitter • 280m internet users are on Twitter • Short, sharp communications • Targeted advertising • B2B and B2C Understand the platforms
  39. 39. Instagram • 195m internet users use Instagram • 40m photos shared every day • Especially appealing to the 18-29 age group • Great for photogenic products Understand the platforms
  40. 40. YouTube • 1 billion visitors per month • 6 billion hours watched per month • Appeals to those who watch rather than read • Inform, advise, coach/teach Understand the platforms
  41. 41. 4 – Plan your content
  42. 42. Plan your content Content has to be • F • A • R • E • Fresh • Appropriate • Relevant • Engaging
  43. 43. Plan your content What do your clients want to • Read about • Learn • See • Share • Develop a schedule • Consistency helps people “tune in” When will you post?
  44. 44. Plan your content
  45. 45. 5 – Build your presence
  46. 46. Build your presence • Develop your profiles – Business and/or Personal • Include photograph to build engagement • Keep it brief • Talk about benefits not features
  47. 47. Build your presence • Speak to people – not AT them • Always reply to direct comments and questions • Engage in conversations • 80% - be friendly, re-tweet / Comment / Engage • 20% - Add new content • Join groups and participate Be active
  48. 48. 6 – Maintain your profile
  49. 49. Maintain your profile • Check your accounts daily • Thank re-Tweets • Thank new followers/Likes/Connections • Respond to comments • Reply to questions • Find new Likes/Followers/Connections • Find authoritative people and Follow/Like their followers • Connect with people in Groups [Facebook/Linkedin] • Search for branded terms to see who is talking about what
  50. 50. Maintain your profile Invest 30 Minutes per day
  51. 51. Maintain your profile Measure your performance • Google Analytics • Twitter Analytics • Facebook Insights • LinkedIn Stats • Sprout Social • Mention.net
  52. 52. Don’t wait Post NOW
  53. 53. What’s Next……..• Understand WHERE Social Media fits in your Marketing Mix • WHICH Social Media sites are used by your market • WHO in your business is the best person • SET UP business accounts and profiles • RESEARCH how the competition are using Social Media • FIND people/businesses to Like/Follow/Connect • GET POSTING • KEEP AT IT
  54. 54. Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 23 80 20 07966 54 71 46

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