Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
6 Steps to Social Media Success
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms...
6 Steps to Social Media Success
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms...
6 Steps to Social Media Success
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms...
6 Steps to Social Media Success
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms...
6 Steps to Social Media Success
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms...
6 Steps to Social Media Success
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms...
6 Steps to Social Media Success
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms...
6 Steps to Social Media Success
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms...
6 Steps to Social Media Success
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms...
6 Steps to Social Media Success
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
6 Steps to Social Media Success
30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-om...
Upcoming SlideShare
Loading in …5
×

6 Steps to Social Media Success

1,012 views

Published on

If you want your Social Media to really work for your business you need to plan for success. Here's 6 simple steps to get you on the way

Published in: Business
  • Be the first to comment

6 Steps to Social Media Success

  1. 1. 6 Steps to Social Media Success 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 6 Steps to Social Media Success Andy Poulton Enterprise Online Marketing Solutions Andy Poulton @andypoulton
  2. 2. 6 Steps to Social Media Success 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk REMEMBER
  3. 3. 6 Steps to Social Media Success 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Web Marketing is a Marathon There are very few quick wins
  4. 4. 6 Steps to Social Media Success 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
  5. 5. 6 Steps to Social Media Success 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
  6. 6. 6 Steps to Social Media Success 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Define your goals 1. Branding 2. Building Interaction 3. Sharing vouchers/offers 4. Drive traffic to website 5. Market new services / products
  7. 7. 6 Steps to Social Media Success 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Specific Measurable Achievable Realistic Timed Example I want to add 100 new Followers/Likes/Contacts during Q2 2015 1 - Define your goals
  8. 8. 6 Steps to Social Media Success 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk2 – Understand your audience
  9. 9. 6 Steps to Social Media Success 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk • Age • Gender • Location • Income • Interests • Likes • Dislikes • Needs • Speak in appropriate voices 2 - Understand your audience
  10. 10. 6 Steps to Social Media Success 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 3 – Understand the platforms
  11. 11. 6 Steps to Social Media Success 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Facebook • 1.4 Bn users – 30m in UK • Best for Business to Consumer • 4.75bn comments made every day • Great for “buzz building” • Targeted advertising 3 - Understand the platforms
  12. 12. 6 Steps to Social Media Success 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Linkedin • 330m users, 12m in UK • Best for Business to Business • Professional to Professional • Targeted advertising 3 - Understand the platforms
  13. 13. 6 Steps to Social Media Success 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Google+ • 540m users are on Google+ • B2B and B2C • 2bn “+1”s per day • Important for SEO 3 - Understand the platforms
  14. 14. 6 Steps to Social Media Success 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Instagram • 300m internet users use Instagram • 70% are outside the USA • Especially appealing to the 18-29 age group • Great for sharing pictures 3 - Understand the platforms
  15. 15. 6 Steps to Social Media Success 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Twitter • 288m internet users are on Twitter • B2B and B2C • Short, sharp communications • Targeted advertising 3 - Understand the platforms
  16. 16. 6 Steps to Social Media Success 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Pinterest • 75m internet users use Pinterest • 70% are women • 50% earn more than $50k PA • Especially appealing to the 18-49 age group • Great for photogenic products 3 - Understand the platforms
  17. 17. 6 Steps to Social Media Success 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk YouTube • 1 billion visitors per month • 6 billion hours watched per month • Appeals to those who watch rather than read • Inform, advise, coach, teach 3 - Understand the platforms
  18. 18. 6 Steps to Social Media Success 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 4 – Plan your content
  19. 19. 6 Steps to Social Media Success 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Content has to be • Fresh • Appropriate • Relevant • Engaging 4 – Plan your content
  20. 20. 6 Steps to Social Media Success 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk What do your clients want to • Read about? • Learn? • See? • Share? • Develop a schedule • Consistency helps people “tune in” When will you post? 4 – Plan your content
  21. 21. 6 Steps to Social Media Success 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 4 – Plan your content
  22. 22. 6 Steps to Social Media Success 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 5 – Build your presence
  23. 23. 6 Steps to Social Media Success 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk • Develop your profiles – Business and/or Personal • Include photograph to build engagement • Keep it brief • Talk about benefits not features 4 – Build your presence
  24. 24. 6 Steps to Social Media Success 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk • Speak to and with people • Always reply to direct comments and questions • Engage in conversations • 80% - be friendly, re-tweet / Comment / Engage • • 20% - Add new content – This is your marketing space • Join groups and participate 4 – Build your presence
  25. 25. 6 Steps to Social Media Success 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 6 – Maintain your profile
  26. 26. 6 Steps to Social Media Success 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk • Check your accounts daily  Thank re-Tweets  Thank new followers/Likes/Connections  Respond to comments  Reply to questions • Find new Likes/Followers/Connections  Find authoritative people and Follow/Like their followers  Connect with people in Groups [Facebook/LinkedIn]  Search for branded terms to see who is talking about what 6 – Maintain your profile
  27. 27. 6 Steps to Social Media Success 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Invest at least 30 Minutes per day 6 – Maintain your profile
  28. 28. 6 Steps to Social Media Success 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Measure your performance • Google Analytics • Twitter Analytics • Facebook Insights • LinkedIn Stats • Mention.net 6 – Maintain your profile
  29. 29. 6 Steps to Social Media Success 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
  30. 30. 6 Steps to Social Media Success 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 23 80 20 07966 54 71 46

×