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How “social” has changed theway we work                                   Andy Piper                       http://andypipe...
• A bit about IBM• Changing  behaviours• A personal  journey• Guidelines  and lessons       • Questions
1a. IBM Backstory
http://ibm100.com
Advice from a colleague:“Get an office and home PC. UsePROFS (the internal messagingsystem); your predecessor didn’tand it ...
http://flickr.com/photos/killermart/34566562/
Diversity: culture,technology, expertise,background, interests                         http://flickr.com/photos/derekb/1965...
1b. What is social?
Humans are  social     http://flickr.com/photos/dlemieux/124666239/
Humans are  social     http://flickr.com/photos/dlemieux/124666239/
Humans want to communicate                       http://www.flickr.com/photos/mazer73/4008898003/                          ...
Humans want to communicate                       http://www.flickr.com/photos/mazer73/4008898003/                          ...
Humans want to communicate                       http://www.flickr.com/photos/mazer73/4008898003/                          ...
Humans want to communicate                       http://www.flickr.com/photos/mazer73/4008898003/                          ...
Everything online is now social...
Once they join theworkforce… business willmagically be social… right?                     http://www.flickr.com/photos/moir...
“Email is where knowledge       goes to die.”                   Luis Suarez                          IBM
Big Cheese    A big Co                       Department ZVP 1         VP 2Name         Name            EXEC 1       EXEC 2...
2. Social canmake individuals“work smarter”
How did my world get smaller?             http://flickr.com/photos/shawdm/2472049190/
Profile picture   Recommend
Some of the tools...! Lotus Connections  ! Profiles (a social network)  ! Blogs  ! Bookmarks/Dogear  ! Activities (for lead...
Networks,microbrands, & guerilla marketing
http://www.flickr.com/photos/beatnic/3468347540/
3. Trust, education,     guidelines
EmpowerEducateTrustYour people areyour brand    “Use social media as a means to                   expose IBMs experts - an...
“It should come as no surprise to anybodythat IBMers are active in social media. Infact, we have, I believe, the single la...
Spring 2005              http://flickr.com/photos/hans-on-experience/14188376/
Spring 2005                                   May 2008              http://flickr.com/photos/hans-on-experience/14188376/
Summary:                              •   Follow the BCGs                              •   Take personal responsibility   ...
Demonstrating business results    Success stories        How-tosTips, training, tutorials “reverse mentoring”
• Consider transparency• Be ready to blur the boundaries• Trust a more social, technology- savvy workforce
Connect              http://twitter.com/andypiper                  http://andypiper.co.uk             http://slideshare.ne...
How did my world get
How did my world get
How did my world get
How did my world get
How did my world get
How did my world get
How did my world get
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How did my world get smaller? http://flickr.com/photos/shawdm/2472049190/

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