Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Science Communication: The Pathway to Impact

649 views

Published on

Talk for the Heads of University Bioscience Departments, Leicester May 2016

Published in: Science
  • Be the first to comment

Science Communication: The Pathway to Impact

  1. 1. THE PATHWAY TO IMPACT SCIENCE COMMUNICATION / PROFESSOR @ANDYMIAH #SpringHUBS16
  2. 2. EVERY ACT OF COMMUNICATION IS AN OPPORTUNITY TO TELL A STORY
  3. 3. BUT WHICH STORY DO YOU TELL?
  4. 4. IS IT THE MOST COMPELLING ONE?
  5. 5. OR THE MOST EMOTIONAL ONE?
  6. 6. OR SIMPLY THE MOST FACTUALLY ACCURATE VERSION?
  7. 7. CONTEXT
  8. 8. LACK OF TRUST IN SCIENCE MEDIA, BUT HIGH INTEREST IN SCIENCE PERHAPS BECAUSE JOURNALISM/COMMUNICATION HAS CHANGED BRITISH GOVERNMENT, SELECT COMMITTEE INQUIRY INTO SCIENCE COMMUNICATION (2016)
  9. 9. WHAT IS SCIENCE COMMUNICATION?
  10. 10. COLLABORATION, CO-PRODUCTION DIALOGUE, DISCOVERY, ENGAGEMENT, EVALUATION, EDUCATION, EMPOWERMENT, INVOLVEMENT WHAT DOES SCIENCE COMMUNICATION ENTAIL?
  11. 11. WHERE DOES SCIENCE COMMUNICATION TAKE PLACE?
  12. 12. MUSEUM OF SCIENCE AND INDUSTRY, 2015 WHERE DOES SCIENCE COMMUNICATION TAKE PLACE? THEATRES, SCHOOLS, GALLERIES, FESTIVALS, TELEVISION, RADIO, NEWSPAPERS, ONLINE, VIRTUAL REALITY, UNIVERSITIES
  13. 13. SCIENCE COMMUNICATION IS STILL NARROWLY CONCEPTUALISED WITHIN UNIVERSITIES NOT EVERYBODY NEEDS TO BE 
 BRIAN COX TIMOTHY REVELL, 
 FAMELAB
  14. 14. MUSEUM OF SCIENCE AND INDUSTRY, 2015 ROLES IN SCIENCE COMMUNICATION WRITER, PRESENTER, PRODUCER, CURATOR, CONSULTANT, EDITOR, COMMISSIONER, DEVELOPER, RESEARCHER,
  15. 15. 3 CASE STUDIES
  16. 16. CO-COMMISSION KINETIC FLUX, 
 MANCHESTER SCIENCE FESTIVAL (2015)
  17. 17. CO-PRODUCTION BACK TO 
 THE FUTURE DAY
  18. 18. CO-CREATION THE BIOSELFIES PROJECT
  19. 19. 10 COMMANDMENTS SCIENCE COMMUNICATION
  20. 20. 1. MAKE IT MATTER DEMARCATE TIME ALLOCATED WITHIN WORKLOAD BALANCE MODELS
  21. 21. 2. LEAD BY EXAMPLE MAKE SCIENCE COMMUNICATION A MATTER OF SUBJECT LEADERSHIP
  22. 22. 3. INVEST INTO AN INFRASTRUCTURE CONNECT PUBLIC ENGAGEMENT, IMPACT, AND COMMUNICATION
  23. 23. 4. DEVELOP PARTNERSHIPS WITH MEDIA, CULTURAL ORGANIZATIONS, AND ACROSS SCHOOLS
  24. 24. 4. OWN THE PLATFORM TAKE CONTROL OF YOUR CHANNELS OF COMMUNICATION AND USE THEM FOR DEVELOPING SHOWREELS AND WORK THAT WON’T BE SHOWN ELSEWHERE
  25. 25. 5. SUPPORT YOUR #SCICOMM COMMUNITY STEM NETWORKS, FREELANCE SCIENCE COMMUNICATORS, FOR STARTERS
  26. 26. 6. MAKE SCIENCE COMMUNICATION CORE TO TRAINING AT PHD LEVEL ESPECIALLY, BUT THROUGHOUT THE STUDENT POPULATION
  27. 27. 7. EVALUATE YOUR IMPACT AND WORK WITH EXPERIENCED PARTNERS
  28. 28. 8. HELP STAFF FIND THEIR MEDIUM NOT EVERYONE NEEDS TO DO EVERYTHING, IN FACT, THIS IS FAR FROM IDEAL.
  29. 29. 9. OPEN UP YOUR UNIVERSITY OPEN UP UNIVERSITIES TO THE PUBLIC AND REAP THE REWARDS
  30. 30. 10. INVEST INTO CITIZEN SCIENCE PEOPLE WANT TO TAKE PART, NOT JUST LEARN ABOUT.
  31. 31. THANK YOUFOLLOW ME @ANDYMIAH @SALFORDFSCIENCE #SCICOMM

×