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破解視覺經濟-超人氣資訊圖表商機揭密

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破解視覺經濟-超人氣資訊圖表商機揭密
Talk about inforgraphic & marketing

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破解視覺經濟-超人氣資訊圖表商機揭密

  1. 1. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM START STAGE Beijing Taiwan Paris New York 破解視覺經濟 超⼈人氣圖像商機揭密 2014-01-07
  2. 2. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 劉劉滄碩(Andy Liu) 創意 思考技巧 網路行銷 簡報技巧 青輔會「青年創業教育育成輔導計畫」評審 勞委會「多元就業開發方案」諮詢輔導委員 經濟部中小企業處「電子商務競賽」督導 台中科技大學 網路行銷 兼任講師 台北城市大學.聖約翰科技大學 網路行銷 業界講師 台北市動物園 貓熊明信片設計競賽評審 andyliu@tien-chang.com http://andyliuonline.com
  3. 3. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 創意⾃自我介紹 TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 創意 趣味 實用 為您補充創意行銷點子! 每月第一週,週二 19:00 創意啟航! [IDEA∞CAFE] PLEASE BE AT BOARDING GATE BEFORE 19:00 最愛... 的⼈人
  4. 4. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 今⽇日主題 TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 創意 趣味 實用 為您補充創意行銷點子! 每月第一週,週二 19:00 創意啟航! [IDEA∞CAFE] PLEASE BE AT BOARDING GATE BEFORE 19:00 INFOGRAPHIC 資訊圖表
  5. 5. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM
  6. 6. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM
  7. 7. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM
  8. 8. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM
  9. 9. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM
  10. 10. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM
  11. 11. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM
  12. 12. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 您不知道的數據 800%針對“Infographics”的搜尋量從2010年⾄至2012年間增加了
  13. 13. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 您不知道的數據 1%資訊圖表的製作量每天增加
  14. 14. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 您不知道的數據 12% 網站 流量
  15. 15. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 您不知道的數據 閱讀率 87%
  16. 16. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 您不知道的數據 品牌知名度 82%
  17. 17. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 您不知道的數據 活⼒力度 53%
  18. 18. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 您不知道的數據 1990 400%
  19. 19. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 您不知道的數據 2007 9900%
  20. 20. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 如何開始? 10Steps To Designing An Amazing Infographic
  21. 21. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 第⼀一步驟 找到故事
  22. 22. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 視覺圖表故事性 視覺圖表 ≠ 圖表
  23. 23. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 視覺圖表故事性 視覺圖表 圖像故事
  24. 24. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM ⼿手機與⾺馬桶到底有多[親密]
  25. 25. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 第⼆二步驟 蒐集資料
  26. 26. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 五分之⼀一的⼈人有⼿手機掉⾺馬桶的經歷
  27. 27. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 第三步驟 創造層次
  28. 28. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 男⼈人⼿手機掉⾺馬桶的機率是⼥女⼈人兩倍
  29. 29. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 第四步驟 圖表類型
  30. 30. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 第四步驟 ⻑⾧長條圖 圓餅圖 關聯圖
  31. 31. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 善用圖表 TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM
  32. 32. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 第五步驟 精緻細化
  33. 33. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 隨堂測驗
  34. 34. TC CAFE IDEA TicketTIEN-CHANG.COMCopyright © 2014 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. TIEN-CHANG.COM 相約下次 02/11 每⽉月第⼀一週,週⼆二

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