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[IDEA∞CAFE]創意行銷 | LINE@行銷-您依賴(LINE)對了嗎?

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[IDEA∞CAFE]創意行銷 | LINE@行銷-您依賴(LINE)對了嗎?

您想投入LINE@行銷,卻不知道如何著手?
您想知道LINE@行銷的魅力密碼嗎?
您想知道LINE@行銷手法與策略嗎?

Published in: Marketing
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[IDEA∞CAFE]創意行銷 | LINE@行銷-您依賴(LINE)對了嗎?

  1. 1. [IDEA∞CAFE] 創意行銷活動 Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. www.tien-chang.com LINE行銷 您依賴(LINE)對了嗎? 2015/03/04
  2. 2. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  3. 3. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 劉滄碩 andyliu@tien-chang.com ANDY LIU andyliuonline.com 創 意 思 考 網 路 行 銷 簡 報 技 巧
  4. 4. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. + 青輔會「青年創業教育育成輔導計畫」評審 勞委會「多元就業開發方案」諮詢輔導委員 經濟部中小企業處「電子商務競賽」督導 台中科技大學 網路行銷 兼任講師 台北城市大學.聖約翰科技大學 網路行銷 業界講師台北市動物園 貓熊明信片設計競賽評審 數位時代雜誌專欄、工商時報專欄作者 評審 講師
  5. 5. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 測驗
  6. 6. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 您是否有超過 百萬的行銷預算? YESYES NO Q
  7. 7. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. Q您是否每天都有使用 LINE YESYES NO
  8. 8. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. Q您是否曾經使用LINE 成功銷售過商品? YESYES NO
  9. 9. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. LINE Creators Market 官方帳號 遊戲合作夥伴
  10. 10. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 生活圈
  11. 11. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 行動商務 如何投入
  12. 12. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 數據 update 2015/03/01
  13. 13. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 1700 50.8% 49.2%
  14. 14. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 33大理由大理由 一定要用 20152015
  15. 15. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 1REASON 黏度>FB 71.8 min/Day
  16. 16. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 2REASON 行動商務 92% 超高到達率
  17. 17. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 3REASON 完全免費 全面開放申請
  18. 18. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 50以上 28.5% 40~49 20.3% 30~39 23.2% 20~29 18.7% 15~19 9.3% 62.2%
  19. 19. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 50以上 28.5% 40~49 20.3% 30~39 23.2% 20~29 18.7% 15~19 9.3% 28.5% Opportunities
  20. 20. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 新規定 update 2015/01/23
  21. 21. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 全面開放業種全面開放,企業、品牌等非在地店家全面開放申請!
  22. 22. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 完全免費群發訊息:每月1,000則!04/30 前超值免費
  23. 23. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 1000群發訊息:每月1,000則!04/30 前超值免費
  24. 24. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 投稿至動態消息: 無限 訊息則數計算方式 發送當下總有效好友人數 x 訊息發送次數(對話框) 100 3x = 300有效好友人數 發送次數 使用訊息總數
  25. 25. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 798群發訊息:每月50,000則!04/30 前超值免費 推廣方案
  26. 26. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. JUST DO IT 「LINEat」
  27. 27. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 功能
  28. 28. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 1:1聊天1
  29. 29. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  30. 30. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 1:1聊天 01 自動回訊 02 管理訊息 03 分派訊息 04 多人管理 圖片版權屬於LINE公司( http://at.line.me/tw )所有,請勿轉載
  31. 31. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 關鍵字回覆訊息 你好,想請問有關於LINE@ 最近什麼時候會開課呢? 你好,目前非營業時間,有什麼可以為您服務的: A1 - 課程地址 A2 - 最近課程資訊 A3 - 最新課程優惠 A2 最近課程資訊如下: 2015/05/12 免費LINE@行銷業績倍增術
  32. 32. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 行動官網 2 圖片版權屬於LINE公司( http://at.line.me/tw )所有,請勿轉載
  33. 33. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  34. 34. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 行動官網 01 圖文並茂 02 定位搜尋 03 無限訊息 圖片版權屬於LINE公司( http://at.line.me/tw )所有,請勿轉載
  35. 35. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 即時優惠3 圖片版權屬於LINE公司( http://at.line.me/tw )所有,請勿轉載
  36. 36. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  37. 37. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 即時優惠 01 限時折扣 02 圖片影音 03 限量抽獎 04 管理方便 圖片版權屬於LINE公司( http://at.line.me/tw )所有,請勿轉載
  38. 38. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 調查功能 圖片版權屬於LINE公司( http://at.line.me/tw )所有,請勿轉載
  39. 39. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 後台數據庫
  40. 40. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 闖關 時間
  41. 41. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 01 02 沒有對錯 想得越多 加分越多 闖關規則
  42. 42. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 關卡 關卡 關卡好友
  43. 43. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 促銷 行銷≠
  44. 44. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 價格成本 品牌 促銷問題
  45. 45. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  46. 46. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 話題
  47. 47. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 特製隱藏版
  48. 48. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  49. 49. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 體驗不增加成本
  50. 50. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  51. 51. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 特製隱藏版 體驗不增加成本
  52. 52. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  53. 53. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 關卡 關卡好友 封鎖
  54. 54. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 節慶
  55. 55. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 任務
  56. 56. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 任務節慶
  57. 57. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  58. 58. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 實體 活動
  59. 59. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 關卡好友 封鎖 開封
  60. 60. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  61. 61. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  62. 62. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 專屬
  63. 63. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 分享
  64. 64. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
  65. 65. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  66. 66. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  67. 67. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. 分享專屬
  68. 68. Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
  69. 69. www.tien-chang.com 天長互動創意有限公司 COPYRIGHT © 2015 TIEN-CHANG INTERACTIVE CREATIVE CO., LTD. ALL RIGHTS RESERVED.

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