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Local SEO for Music Tutors
Andy Kinsey
Andy Kinsey - SEOAndy.com & RedStar
In This Presentation
• Why You Should Optimise
• Proven by Results
• Basic SEO Best Practice
• Going Beyond the Norm
Andy Kinsey - SEOAndy.com & RedStar
Why You Should Use Local SEO
• Local SEO is a about taking your normal search
engine optimisation to the Hyper Local Level.
• SEO is free, give or take a bit of elbow greese.
• The ROI for Local SEO is high.
• Local SEO ensures you are targeting your real
audience and not a general audience.
Andy Kinsey - SEOAndy.com & RedStar
Local SEO : Proven Results
Andy Kinsey - SEOAndy.com & RedStar
Drive Local Traffic.
Google Anlytics:
SarahPetrie.co.uk
Local SEO : Proven Results 2
Andy Kinsey - SEOAndy.com & RedStar
Search Rankings for SarahPetrie.co.uk:
Piano Lessons in Hyde = #1
Piano Lessons in Manchester = #4
Singing Lessons in Hyde = #1
Singing Lessons in Manchester = #12
Basic SEO : Page Titles
• Max 70 Chars
• Simple Characters Only
• Always Include Your Location
• Keep It Simple and NOT Salesy
• Focus On One Keyword Per Page
• Don’t Start With Your Name
Andy Kinsey - SEOAndy.com & RedStar
Basic SEO : Description
• Max 140 Chars
• Simple Characters Only
• It’s a Tweet-size Sale Pitch
• Don’t Use Buzzwords & Jargon
• Ensure both the title and description
are unique to each page.
Andy Kinsey - SEOAndy.com & RedStar
Basic SEO : Your Content
• Content is Still King
• Keep It Simple and Jargon-Free
• Focus On a Single Keyword
(eg Piano Lessons in Hyde)
• Use an Engaging a Personal Tone
It’s Great for SEO and Conversions
Andy Kinsey - SEOAndy.com & RedStar
User & SEO Friendly URL’s
• Simple and User Friendly URL’s Are Great For
Users And Can Be Good For SEO.
• Keep It Simple & Users Will Remeber
• No Body Likes URL’s That Look Like =p?234
• If You Are Unsure How, Consult A Developer
Andy Kinsey - SEOAndy.com & RedStar
Use Google! It’s FREE!
Andy Kinsey - SEOAndy.com & RedStar
Beyond the Norm :
Microformats
• Microformats Tells a Search Engine
What Your Content Is (eg address)
• Simple To Implement
Though You May Need A Developer
• Shows In Search Results
• Something Competitors Won’t Do
Andy Kinsey - SEOAndy.com & RedStar
Thank You!
Andy Kinsey - SEOAndy.com & RedStar
Got a Question?
Tweet @andykinsey
Leave a comment on SEOAndy
http://j.mp/localseomusic
SEOAndy.com

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Local SEO for Music Teachers

  • 1. Local SEO for Music Tutors Andy Kinsey Andy Kinsey - SEOAndy.com & RedStar
  • 2. In This Presentation • Why You Should Optimise • Proven by Results • Basic SEO Best Practice • Going Beyond the Norm Andy Kinsey - SEOAndy.com & RedStar
  • 3. Why You Should Use Local SEO • Local SEO is a about taking your normal search engine optimisation to the Hyper Local Level. • SEO is free, give or take a bit of elbow greese. • The ROI for Local SEO is high. • Local SEO ensures you are targeting your real audience and not a general audience. Andy Kinsey - SEOAndy.com & RedStar
  • 4. Local SEO : Proven Results Andy Kinsey - SEOAndy.com & RedStar Drive Local Traffic. Google Anlytics: SarahPetrie.co.uk
  • 5. Local SEO : Proven Results 2 Andy Kinsey - SEOAndy.com & RedStar Search Rankings for SarahPetrie.co.uk: Piano Lessons in Hyde = #1 Piano Lessons in Manchester = #4 Singing Lessons in Hyde = #1 Singing Lessons in Manchester = #12
  • 6. Basic SEO : Page Titles • Max 70 Chars • Simple Characters Only • Always Include Your Location • Keep It Simple and NOT Salesy • Focus On One Keyword Per Page • Don’t Start With Your Name Andy Kinsey - SEOAndy.com & RedStar
  • 7. Basic SEO : Description • Max 140 Chars • Simple Characters Only • It’s a Tweet-size Sale Pitch • Don’t Use Buzzwords & Jargon • Ensure both the title and description are unique to each page. Andy Kinsey - SEOAndy.com & RedStar
  • 8. Basic SEO : Your Content • Content is Still King • Keep It Simple and Jargon-Free • Focus On a Single Keyword (eg Piano Lessons in Hyde) • Use an Engaging a Personal Tone It’s Great for SEO and Conversions Andy Kinsey - SEOAndy.com & RedStar
  • 9. User & SEO Friendly URL’s • Simple and User Friendly URL’s Are Great For Users And Can Be Good For SEO. • Keep It Simple & Users Will Remeber • No Body Likes URL’s That Look Like =p?234 • If You Are Unsure How, Consult A Developer Andy Kinsey - SEOAndy.com & RedStar
  • 10. Use Google! It’s FREE! Andy Kinsey - SEOAndy.com & RedStar
  • 11. Beyond the Norm : Microformats • Microformats Tells a Search Engine What Your Content Is (eg address) • Simple To Implement Though You May Need A Developer • Shows In Search Results • Something Competitors Won’t Do Andy Kinsey - SEOAndy.com & RedStar
  • 12. Thank You! Andy Kinsey - SEOAndy.com & RedStar Got a Question? Tweet @andykinsey Leave a comment on SEOAndy http://j.mp/localseomusic SEOAndy.com