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Growth ideas brainstorm - Activation & Retention

Growth ideas brainstorm - Activation & Retention

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Growth ideas brainstorm - Activation & Retention

  1. 1. Andy Young // @andyy // andy@500.co Growth Ideas Brainstorm: Activation & Retention
  2. 2. Andy Young // @andyy // andy@500.co Growth Ideas Brainstorm! ● Why might people be signing up/evaluating us? ● The users who proceed - what might be keeping them interested? ● What are the “Ah-ha” moment(s)? (“Wow / magic” moments.) When do people “get it”?
  3. 3. Andy Young // @andyy // andy@500.co Growth Ideas Brainstorm! ● What are the activation actions that indicate a user will be successful? ● What keeps users engaged / coming back?
  4. 4. Andy Young // @andyy // andy@500.co Growth Ideas Brainstorm! ● Why might people not sign up / speak with us? ● The people who drop off immediately - why? ● What might be the objections / doubts? ● Why might users not use / return a 2nd time?
  5. 5. Andy Young // @andyy // andy@500.co Growth Ideas Brainstorm! ● What things can we try to increase activation and/or retention? ● What might have huge impact? ● What can we test quickly?

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