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https://
Personal Branding for
Accountants
Business
has
Changed
www.socialstar.com.au
Have you changed?
www.socialstar.com.au
What’s Your Digital Brand?
www.socialstar.com.au
“Only 4.4% of all emails are actually being
opened (let alone read)”
“Only 1-3% of cold calls lead t...
Brand Hierarchy
www.socialstar.com.au
The Challenge
Keeping up with digital
www.socialstar.com.au
ATTRACT RATHER THAN FIND
e-ttraction™ Marketing
www.socialstar.com.au
How?
www.socialstar.com.au
www.socialstar.com.au
Personal Branding
www.socialstar.com.au
Personal Branding Process
www.socialstar.com.au
Personal Brand
Results
www.socialstar.com.au
What’s Your Brand
www.socialstar.com.au
www.socialstar.com.au
Personal Branding Process
Personal Brand Process
www.socialstar.com.au
Tagline
Written content
Web presence
Visual Image
Social Media
Why?
www.socialstar.com.au
Why LinkedIn for Business
• The only professional network on the Internet
• 6 million users in Australia – 1 in 3 business...
, be inspired
Photography
• Size: You can upload JPG, GIF or PNG files. The ideal pixel size for your photo is
between 200...
Step 1 – Visual Image
www.socialstar.com.au
Step 1 – Photos umm…no
www.socialstar.com.au
www.socialstar.com.au
Your Photos
Before After
Positioning Tagline
• Size: 120 characters or approximately 15 words
• Four sections:
1) Adjective describing your experie...
www.socialstar.com.au
Your Tag Line
Before After
LinkedIn:
Lecturer in
Osteopathic
Technique
(Indirect
Technique)
LinkedIn...
Linkedin
au.linkedin.com/in/metinaziret
www.socialstar.com.au
Banner
• Size: 1400 x 425, gradation at the edges,
• Busines...
www.socialstar.com.au
Personal Branding Process
Blog posts
• Blogging is the new gold SEO strategy, Google wants you to do it!
• Blog about what you want to write about, ...
LinkedIn Questions
· Personal brand – dos and don’ts across professional and
personal channels
· Getting the most out of y...
www.socialstar.com.au
V
www.socialstar.com.au
Connect With Me
Andrew Ford
linkedin.com/in/
personalbrand
www.andrewford.com.au
www.socialstar.co...
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Personal Branding for Accountants by Social Star

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Accountants need to be found just like any other professional. This presentation was to a group of CPA Accountants in Australia on how to boost their personal brands to be found for better jobs and to gain more clients. I call this system e-ttraction, how to gain better digital attraction.

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Personal Branding for Accountants by Social Star

  1. 1. https:// Personal Branding for Accountants
  2. 2. Business has Changed www.socialstar.com.au
  3. 3. Have you changed? www.socialstar.com.au What’s Your Digital Brand?
  4. 4. www.socialstar.com.au “Only 4.4% of all emails are actually being opened (let alone read)” “Only 1-3% of cold calls lead to an appointment” “84% of all B2B decision makers begin their buying process with a referral” - Google, HubSpot, SmartCompany Sales Reality
  5. 5. Brand Hierarchy www.socialstar.com.au
  6. 6. The Challenge Keeping up with digital www.socialstar.com.au
  7. 7. ATTRACT RATHER THAN FIND e-ttraction™ Marketing www.socialstar.com.au
  8. 8. How? www.socialstar.com.au
  9. 9. www.socialstar.com.au Personal Branding
  10. 10. www.socialstar.com.au Personal Branding Process
  11. 11. www.socialstar.com.au Personal Brand
  12. 12. Results www.socialstar.com.au
  13. 13. What’s Your Brand www.socialstar.com.au
  14. 14. www.socialstar.com.au Personal Branding Process
  15. 15. Personal Brand Process www.socialstar.com.au Tagline Written content Web presence Visual Image Social Media
  16. 16. Why? www.socialstar.com.au
  17. 17. Why LinkedIn for Business • The only professional network on the Internet • 6 million users in Australia – 1 in 3 business people • 40% of users check their profile daily • Only social media in China • LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook and G+ combined • LinkedIn members are 50% more likely to engage with a company they engage with on LinkedIn www.socialstar.com.au
  18. 18. , be inspired Photography • Size: You can upload JPG, GIF or PNG files. The ideal pixel size for your photo is between 200 x 200 to 500 x 500 so square • Resolution: 4MB • Tips: black or white background, lead forward, it’s all in your eyes, be inspired! • Example: au.linkedin.com/in/elizabethbardwell www.socialstar.com.au
  19. 19. Step 1 – Visual Image www.socialstar.com.au
  20. 20. Step 1 – Photos umm…no www.socialstar.com.au
  21. 21. www.socialstar.com.au Your Photos Before After
  22. 22. Positioning Tagline • Size: 120 characters or approximately 15 words • Four sections: 1) Adjective describing your experience in your market 2) The market you work in (your degree, qualification or main service) 3) What your niche service is 4) Who you work with or what specific value you provide • Example: au.linkedin.com/in/antonellapoggi www.socialstar.com.au
  23. 23. www.socialstar.com.au Your Tag Line Before After LinkedIn: Lecturer in Osteopathic Technique (Indirect Technique) LinkedIn: Experienced Osteopath specialising in sport related injuries, pain relief and migraine
  24. 24. Linkedin au.linkedin.com/in/metinaziret www.socialstar.com.au Banner • Size: 1400 x 425, gradation at the edges, • Business: your logo or something that represents your brand • Tips: photo you have taken is great, otherwise a stock shot can be used • Examples: au.linkedin.com/in/metinaziret
  25. 25. www.socialstar.com.au Personal Branding Process
  26. 26. Blog posts • Blogging is the new gold SEO strategy, Google wants you to do it! • Blog about what you want to write about, share you passion www.socialstar.com.au
  27. 27. LinkedIn Questions · Personal brand – dos and don’ts across professional and personal channels · Getting the most out of your Linkedin/Twitter profiles (SEO/keywords) · Posts vs updates on Linkedin · Where to find content to post · The best time of day to post · Finding/joining/participating in Linkedin groups · Easy ways to find and connect with clients www.socialstar.com.au
  28. 28. www.socialstar.com.au
  29. 29. V www.socialstar.com.au Connect With Me Andrew Ford linkedin.com/in/ personalbrand www.andrewford.com.au www.socialstar.com.au #e_ttraction Speaking Consulting Training www.socialstar.com.au

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